Sylvia Tamalyn Posted May 22, 2020 Share Posted May 22, 2020 I liked the old one better. 8 Link to comment Share on other sites More sharing options...
SpiritSparrow Skydancer Posted May 22, 2020 Share Posted May 22, 2020 (edited) 2 minutes ago, Sylvia Tamalyn said: I liked the old one better. Edited May 22, 2020 by Tarina Sewell green to blue? 1 Link to comment Share on other sites More sharing options...
Scylla Rhiadra Posted May 22, 2020 Share Posted May 22, 2020 Um. Ok? 2 Link to comment Share on other sites More sharing options...
Charlotte Bartlett Posted May 23, 2020 Share Posted May 23, 2020 I love the new font... the old one was dated and it was def time for a revamp! I would have liked a black circle and white hand symbol - but then again I am always very monochrome biased in branding...😁 3 Link to comment Share on other sites More sharing options...
Kitteh Whiskers Posted May 23, 2020 Share Posted May 23, 2020 They just got lazy 😋 2 Link to comment Share on other sites More sharing options...
FairreLilette Posted May 23, 2020 Share Posted May 23, 2020 (edited) I noticed it at the top of this page too. A big blue hand. I don't feel one way or the other about it. It has no particular meaning to me that it is blue now. Edited May 23, 2020 by FairreLilette 1 Link to comment Share on other sites More sharing options...
Silent Mistwalker Posted May 23, 2020 Share Posted May 23, 2020 Oh my. That bright blue is rather blinding against a light background. Hurts my eyes to look at it. Sorry. 3 Link to comment Share on other sites More sharing options...
FairreLilette Posted May 23, 2020 Share Posted May 23, 2020 I was wondering the reason for it? Maybe the Linden's were restless and bored in the lockdown? 2 2 Link to comment Share on other sites More sharing options...
Lillith Hapmouche Posted May 23, 2020 Share Posted May 23, 2020 Do I have my contrast set too high or is the font of the word "Second" rather pixelated? On a lively background, it's not that visible. But on the plain background of the blog, it's a different story... 1 Link to comment Share on other sites More sharing options...
Qie Niangao Posted May 23, 2020 Share Posted May 23, 2020 24 minutes ago, Charlotte Bartlett said: I love the new font... the old one was dated and it was def time for a revamp! The old one was weird, but distinctive. Not sure it was "dated" exactly, but it was visibly from an era when logos took more liberty with typefaces. See if we can find images to compare: The old "LIFE" slanted the tips of the "L" bottom and tops of "F" and "E", and staggered the larger initial capital in both words. The new one is no-nonsense all caps, all the same size, strokes less bold and spacing tighter between characters. The new is definitely less whimsical but also maybe less threatening, being more "normal." But the "LIFE" now looks a lot like the masthead of LIFE magazine, once very popular in the US: 5 Link to comment Share on other sites More sharing options...
ArgontheDevil Ormega Posted May 23, 2020 Share Posted May 23, 2020 It's still a--logo. I seriously worry about people who get excited over a logo. I worry even more about people who think anyone else will be excited over a logo. 3 Link to comment Share on other sites More sharing options...
MirandaBowers Posted May 23, 2020 Share Posted May 23, 2020 Well I like the change to the color black. Not very opinionated about the color change of the hand. Link to comment Share on other sites More sharing options...
FairreLilette Posted May 23, 2020 Share Posted May 23, 2020 (edited) 46 minutes ago, Qie Niangao said: The old one was weird, but distinctive. Not sure it was "dated" exactly, but it was visibly from an era when logos took more liberty with typefaces. See if we can find images to compare: The old "LIFE" slanted the tips of the "L" bottom and tops of "F" and "E", and staggered the larger initial capital in both words. The new one is no-nonsense all caps, all the same size, strokes less bold and spacing tighter between characters. The new is definitely less whimsical but also maybe less threatening, being more "normal." But the "LIFE" now looks a lot like the masthead of LIFE magazine, once very popular in the US: It's just a font though. With LIFE magazine, it's just a font and with Second LIFE, it's just a font too. So, I wonder if it was even deliberate? But, they are the same font. Edited May 23, 2020 by FairreLilette Link to comment Share on other sites More sharing options...
Beth Macbain Posted May 23, 2020 Share Posted May 23, 2020 I like the new one much better. With the old green logo, you couldn’t really tell it was an eye. It’s quite obvious now. 1 Link to comment Share on other sites More sharing options...
Orwar Posted May 23, 2020 Share Posted May 23, 2020 I'm just curious about the costs involved in the change, after all it was a 4 second Gimp job to fill the white with blue and remove the green ... ... I remember when my hometown's municipality changed logo, spending 2 million crowns of tax money ... Before: After: Me: 1 7 Link to comment Share on other sites More sharing options...
Fauve Aeon Posted May 23, 2020 Share Posted May 23, 2020 I like it. The new font looks clean and crisp, the blue is clear and bright. 3 Link to comment Share on other sites More sharing options...
Gatogateau Posted May 23, 2020 Share Posted May 23, 2020 19 minutes ago, Orwar said: I'm just curious about the costs involved in the change, after all it was a 4 second Gimp job to fill the white with blue and remove the green ... I thought so at first too, but if you look closely some designer justified his/her existence by ever so slightly changing the eye palm. They widened the fillet and curve. They may have widened or flattened the base, too. I think that does make the "eye" read a bit better, but I could have done this on the vector art in about 5 minutes, and I don't work in vector art often. So I hope they didn't pay too much for it. As for the change? Meh. comme ci, comme ça Pardon the crude red markings... 4 Link to comment Share on other sites More sharing options...
Silent Mistwalker Posted May 23, 2020 Share Posted May 23, 2020 2 minutes ago, Gatogateau said: comme ci, comme ça You must have grown up in Louisiana. Or France. Link to comment Share on other sites More sharing options...
Gatogateau Posted May 23, 2020 Share Posted May 23, 2020 (edited) 6 minutes ago, Silent Mistwalker said: You must have grown up in Louisiana. Or France. Not even close. Grew up in the Mitten State and nearly flunked college French. I honestly have no idea where I first heard that, but I recall it from childhood. kittenhood. Edited May 23, 2020 by Gatogateau 2 1 Link to comment Share on other sites More sharing options...
Silent Mistwalker Posted May 23, 2020 Share Posted May 23, 2020 24 minutes ago, Gatogateau said: Not even close. Grew up in the Mitten State and nearly flunked college French. I honestly have no idea where I first heard that, but I recall it from childhood. kittenhood. My grandfather used to say it a lot. Link to comment Share on other sites More sharing options...
TheDamed Spore Posted May 23, 2020 Share Posted May 23, 2020 I hope they didn't pay money for this. If they did i suggest they ask for it back, This is not even close to a positive change. As a designer i have to ask some questions. How does this reflect the current branding of second life in 2020? Are we suggesting that second life is a platform that will only subtly move forward but stay the same? How does this function better as an ICON on a toolbar or desktop than the present logo? Frankly it is harder to read than the original in smaller detail. What do you think of as representing the second life brand, as a player for over a decade i completely disagree with the hand motif as holding any meaning toward community or creativity. a better suggestion would be a group of people or a group of objects that would reflect the platform, a hand with an eye in it may have worked twenty years ago but as a branding in modern terms it sorely lacks meaning apart from the longevity it has enjoyed. What you have done here is take a Zero research approach and are purely relying on the success of the platform to bolster its branding rather than the other way around, if you the designer are reading this, don't take my comments to hard, i am sure your probably agreeing with me and are just constrained by a manager who has no idea what design is. My condolences if that's the case, we have all been there, if not then well done your a better Conn-man than i could be. 4 3 Link to comment Share on other sites More sharing options...
Sylvia Tamalyn Posted May 23, 2020 Author Share Posted May 23, 2020 I think my objection to the blue (aside from the fact that I just like green better in general) is that it reminds me too much of Sansar's logo. Maybe I am too sentimental about it, but that old green hand logo meant "Second Life" to me, and I really don't see this as an improvement at all. It has no history and just means nothing to me. 7 Link to comment Share on other sites More sharing options...
lucagrabacr Posted May 23, 2020 Share Posted May 23, 2020 I like the new logo, it looks modern while staying true to the old and known design c= 2 Link to comment Share on other sites More sharing options...
Lyssa Greymoon Posted May 23, 2020 Share Posted May 23, 2020 1 Link to comment Share on other sites More sharing options...
TheDamed Spore Posted May 23, 2020 Share Posted May 23, 2020 3 minutes ago, Sylvia Tamalyn said: I think my objection to the blue (aside from the fact that I just like green better in general) is that it reminds me too much of Sansar's logo. Maybe I am too sentimental about it, but that old green hand logo meant "Second Life" to me, and I really don't see this as an improvement at all. It has no history and just means nothing to me. Precisely the hand motif holds no meaning in its own right, and when you enhance something that has no meaning away from the visual relationship it has enjoyed with a product what you end up with is a meaningless branding. Imagine if you suddenly changed the coca cola logo to blue as opposed to red. The branding would loose its significance, and in that case would be at risk of being mistaken for another competitive brand Pepsi. Logos are very important in what you want to communicate to your audience. A bad logo can significantly damage a brand, a good logo can significantly bolster a brand. This change is perpetuating a bad logo that is now further distanced from the platform it represents. 2 2 Link to comment Share on other sites More sharing options...
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