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Its Time to Rename Second Life


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Firstly, many thanks and congrats to the SL team for the development over the last year and a half!

Now I think its time to make an extra important tweak!

If ever I mention the name of this establishment I have to cringe a  little...

Second Life as a name is too easily associated with 'second chance' - its terrible!

So can we come up with alternative names please, till we find one that is sooo right, it sticks (hopefully :)

Ill start the ball rolling ...

>>> 'Transverse'    

 ... would shorten to TV ...which would cause a little confusion, which is ideal as it will help the dissemination/ understanding/ discussion of what it is  ... at least i reckon :)

alright then... whats your best effort!? :)

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Sometimes rebranding is a waste. But most of the time it can be very effective.

The problem with SL is a lack of marketers who understand this or have the authority to impact the message of SL.

If you don't brand your product, your detractors will. And that's why SL is essentially known as 'porntopia' or 'lag fest' or worse (see episode of The Office referencing SL).

 

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I don't see any reason to change the name at all.  And I agree with Griff that there are a LOT more important issues that need to addressed by LL than this.

@Pussycat

I never heard SL called 'porntopia', so I Googled porntopia +"second life"..  I only got four pages of results,  In checking the results,all references to SL as porntopia were made by  a few SL bloggers, blogging to promote adult activities and porn in SL.  All other references were using the two words second and life were referring to the second life people lead who are obsessed with porn, or the words porn, second and life happened to appear in some text, but none were referencing anything having to do with this virtual world.

The Office is a satirical comedy.  I saw that episode when it originally aired and found it hilarious.  I also remember that at the time most people in SL thought it was too as well as people I know in RL who told me they saw it and and that it had not given them a negative opinion of SL.  They realized it was just poking fun at something that was all over the news at the time as the 'next big thing".  You can't take a few seconds reference to SL on a satire that pokes fun at everything, seriously.  Lighten up and learn to laugh at yourself.

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My first thoughts on the name Second Life, when I joined, was that it was a bit unimaginative.  But soon I realised it was actually clever and somewhat daring.  Previously 'second life' conjoured up the image of finding a new purpose for an old object - e.g. 'the old tin-opener found a second life as part of an 'installation' at the contemporary art exhibition'.  But this game 'Second Life' actually implies having ann additional life, albeit a virtual one, alongside your real life.

I think there will be a time for renaming Second Life, but not just yet.  The time for that would be when there's a major update of the game - viewer, graphics, funtions - everything.

If Second Life is known as 'Sadville', then that lowers the bar somewhat for nicknames for other worlds!

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I like the name Second Life and think it is a very good fit.

I have never heard 'porntopia' but I have heard people in the news saying that there is porn it SL. But that always makes me a little sad. Porn is in SL and in RL, if fact there is most likely no city you can go to in RL that you or someone else can't find porn. Where as in SL you can go to sims where there is no porn. So in SL you have a better chance of not seeing porn if you don't want to. I don't look for it and almost never see it.  But that could be just me.

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Teagan Tobias wrote:

I like the name Second Life and think it is a very good fit.

I have never heard 'porntopia' but I have heard people in the news saying that there is porn it SL. But that always makes me a little sad. Porn is in SL and in RL, if fact there is most likely no city you can go to in RL that you or someone else can't find porn.

People not in SL do not see it as a whole world. They see it the same way they see "any other video game". If it has something they dislike or can wag a finger at - then it is ALL that something, it was made to have that something, includes it, so is it.

- Its screaming into the wind to try and convince them this is not "just another video game" when it has cartoons, is on the computer, and in 3D. So the platform will always have to deal with that perception, and the costs it incurs.

(Thus my posting of the Office video - that is the perception we are stuck with. Can scream into the wind against it, or turn around and figure out how to ride it better.)

'porntopia' may be a phrase coined by the SL community - but the general concept is the point there. Just go try and tell lots of people in your RL that you have a second life, which is very engaging and in a whole full world, of 8 foot tall people, Gor, slaves, BDSM clubs, sexbeds, dancepoles, furries, vampires, robots, flying, teleporting, etc... At some point in the conversation of describing SL; likely the point where you get to 'its in 3D and on the internet', you're going to start getting 'that look' - the one a dungeons and dragons player would have gotten in the 70s. And then if you are -lucky- they'll decide you just play a fun game.

In the contest between MUSH and MUD over perception of what an online virtual world is, MUDs, aka MMOs; won. They've taken the definition space. MUSH's have to define themselves now in terms set down by how people perceive MUDs.

A rebranding of SL would at least give the platform the ability to have -some- control over its perception again, and maybe not lose it this time.

 

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Rebranding is not important at this time - it is only really useful if people have lost interest in joining or you wish to attract a new demographic (fancy word for different social/age group).

Currently Second Life has over 10,000 new registrations every day - converting them into 'stayers' should be Linden Lab's main focus.

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Hitomi Tiponi wrote:

Rebranding is not important at this time - it is only really useful if people have lost interest in joining or you wish to attract a new demographic (fancy word for different social/age group).

Currently Second Life has over 10,000 new registrations every day -
converting them into 'stayers' should be Linden Lab's main focus.

When has it not been their main focus?  They just keep failing at it.

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I doubt SL would ever get a name change. It's too established and is a brand name that has been widely used by most if the mass media.

 

But if they did change it, maybe they could use 'Extra Life' which has roots in gamer speak in which gaining an extra life is always a good thing. They could also go all urban and rename it 'Shizzle Lizzle'.

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Zed Avedon wrote:

 

Firstly, many thanks and congrats to the SL team for the development over the last year and a half!

Now I think its time to make an extra important tweak!

If ever I mention the name of this establishment I have to cringe a  little...

Second Life as a name is too easily associated with 'second chance' - its terrible!

So can we come up with alternative names please, till we find one that is sooo right, it sticks (hopefully
:)

Ill start the ball rolling ...

>>> 'Transverse'    

 ... would shorten to TV ...which would cause a little confusion, which is ideal as it will help the dissemination/ understanding/ discussion of what it is  ... at least i reckon
:)

alright then... whats your best effort!?
:)

"Transverse" makes me think of Trannsylvania, not a virtual world.  OTOH, with the number of "vampires" in SL...

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WADE1 Jya wrote:

i think the name 'Pile of Bugs' suits it well.

kinda catchy too... :catlol:

ROFL!!!

Only trouble with that is, after reading "Transverse" which made me think of Trannsylvania, now "Pile of Bugs" evokes images of Renfield.

I definitely need to get my first caffeine hit of the day. ;)

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It would be pretty stupid to change the name. Do you think McDonalds is suddenly going to change names, or Microsoft? Why should SecondLife. These companies spend a ton of money developing their brand, why would they switch it to something no one knows?

As far as Porntopia or other remarks aimed at questioning the social mores of the site, I'm pretty happy that stuff is available on SL. Now I use the word "available" strategically. If someone is interested in that sort of thing, and is an adult, then they can participate in it. If not, they are under no obligation to. I love the fact SecondLife allows people to do things there that they obviously can't in RL. I think thats its biggest attraction. People can be anything from Vampires to Roman Gladiators and its all good. To me SecondLife provides a level of freedom I would never be able to experience in RL,. Its the main reason I'm online there as often as I am.

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I'd never heard it called that. Googled. The vast majority of the Sadville links are to articles in a blog/online magazine called the Register, which seems to have an axe to grind with Linden Lab and apparently has had for years. I do know that after close to four years here I've never seen SL referred to as Sadville inworld or out.

And to the OP: I personally see no reason to change the name. It's always seemed like the right name for what I've found here.

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I think Second Life is a perfect name and that the byline, "Your World, Your Imagination" really is a very accurate description.

As far as it's reputation as a 'sex haven,' whether or not it's a problem and how bad the problem is may depend on your POV. 

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The 'Second Life' brand is a disaster, but changing the brand without changing the product is pointless. No one takes Second Life seriously anymore. Linden Lab drove the brand into the ground over the past five years and really couldn't care less. Only when a professional, visionary company buys Second Life will it be possible to rebrand it.

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I agree Deltango, but who would buy it? It would be like buying the original Apollo command center, when agile startups like Virgin Galactic exist today. It is so much cheaper & easier to just start over with modern technology. SL is a relic.

The only buyer I could imagine is some sort of virtual world philanthropist. A wealthy benefactor who just wants to keep Second Life open as a museum of some sort, not really for profit purposes but for their own entertainment.

You could say that a potential buyer company would essentially be buying us - the userbase, but once again that is no serious asset. Any company with half a brain for throwing good promotions together could attract 60,000 users in one day.

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