In January of this year, Linden Lab purchased Avatars United as part of our social strategy and a larger ambition to integrate powerful social networking capabilities into the Second Life experience -- to make it even faster, easier, and more fun to find friends, build vibrant communities, and share the richness of Second Life with fellow Residents inworld and friends outside of Second Life. We purchased Avatars United for its underlying social technology -- the ability to create social networks, communities and groups.
In order to focus our resources on integrating that technology to Second Life, and to minimize the confusion between the Second Life and Avatars United brands, we will be taking down Avatars United, on September 29th, 2010. We will roll out new Resident Profiles in the coming months -- including the option to share more about your inworld identity and infused with social networking functionality -- all under the Second Life banner. The most “back to basics” building blocks of Second Life -- the heart of what makes Second Life so special -- is you, and we’re committed to using the Avatars United technology to help you build richer communities and create stronger, more dynamic relationships with each other.
If you have a profile on Avatars United, then we encourage you to use this week to save any pieces of content (such as pictures, friend’s names, etc.) that you want to keep. AU members will shortly receive an email version of this post that will also update them directly on their AU Coin refund, for those that have an account balance.
We would like to thank all members of Avatars United for participating in our community, and being part of the Second Life family. And, we hope we will see you again, in Second Life!