Marketing Second Life: We Can Do Better

[Pussycat Catnap]

---

LaskyaClaren wrote:

But does this 

really 

represent the full potential of Second Life? And is this approach -- presenting SL as a kind of upscale IMVU -- 

really

 

the best way to re-awaken interest in virtual worlds, and in this platform in particular?

One could spend a great deal of time analysing these images, and discussing the implications of their messages. I think many of us would echo Jo Yardley's thoughts on this:

This advertisement tells me that SL is not for me, that I do not want my family members to ever hear about it, that if my friends told me they were into SL, I’d be embarrassed to know them.

(

Jo Yardley's Second Life

)

---

Ethnically those images annoy me for their overly-specific-ethnic look.

But they ARE the sort of images one sees on the box cover of "The Sims". So I can see why LLs goes for that style.

Frankly...

This is a kind of IMVU. Its IMVU with furries and Goreans.

 Who else do we realisticly expect them to market it to, and have a shot at attracting?

 

[Pussycat Catnap]

---

LaskyaClaren wrote:

I 

still

don't understand why LL discontinued the SL Mentorship programme a number of years ago.

---

Can't recall if that ended under M or Rodvik. If under M the answer seems obvious: The mentorship program was not helping attract the business users that were supposed to replace all of us. Under M, the goal was to convince all of SL's existing customers to leave so that the desired customers would come. If under Rodvik then yeah... I'm not sure why, because the mentor program fit well with his plan to turn this into a hybrid between 'Sim Earth' and a creative writing workshop.

It might be something worth tossing E's direction to see if they'd like to restart it. E's said he wants the lab to be more community active (right before he too vanished)... and the mentor program is ideal for that.

 

[Perrie Juran]

Well, we will see how/if Ebbe responds.

[LaskyaClaren]

---

Pussycat Catnap wrote:

Ethnically those images annoy me for their overly-specific-ethnic look.

But they ARE the sort of images one sees on the box cover of "The Sims". So I can see why LLs goes for that style.

Frankly...

This is a kind of IMVU. Its IMVU with furries and Goreans.

 Who else do we realisticly expect them to market it to, and have a shot at attracting?

 

---

Yes, "diversity" of any sort is entirely erased. And they are more than a teeny bit sexist, as well.

I get why you'd say that SL is a kind of IMVU. It is . . . some of the time, for some people. 

But even those who treat SL as an online dating service and/or cybersex platform are doing so in environments that have not been modeled by a corporate mentality, but have been produced by other users. It's a much more "organic" experience in many ways than the pre-chewed pablum available elsewhere.

[thebaekai]

You called it out first! I definitely thought the adverts looked like something that would come out of IMVU. The second one looks like it's targeted to get teens to come here more than anything. 

We can definitely do better though, thats for sure.

[Pussycat Catnap]

---

LaskyaClaren wrote:

---

Pussycat Catnap wrote:

Ethnically those images annoy me for their overly-specific-ethnic look.

But they ARE the sort of images one sees on the box cover of "The Sims". So I can see why LLs goes for that style.

Frankly...

This is a kind of IMVU. Its IMVU with furries and Goreans.

 Who else do we realisticly expect them to market it to, and have a shot at attracting?

 

---

I get why you'd say that SL is a kind of IMVU. It 

is

. . . some of the time, for some people. 

But even those who treat SL as an online dating service and/or cybersex platform are doing so in environments that have not been modeled by a corporate mentality, but have been produced by other users. It's a much more "organic" experience in many ways than the pre-chewed pablum available elsewhere.

---

IMVU is largely user made as well I gather. I've been hit on this point before - saying IMVU's toons are not user made, had someone who built for platform give me a tad of a nasty correction. Apparantly you can upload mesh models there.

I don't know how far that extends into the stages people staticly sit in for IMVU... but if you wander SL, and this has been covered a LOT on Hamlet Au's blog: most SL users don't go anywhere other than the place they're currently rezzed at. People find a spot, and then camp it. The percentage that never moves is freakily high... I believe Hamlet stated something like 80 or 90% of SLers...

 

[LaskyaClaren]

---

Merrytricks wrote:

If teens are who LL want to attract (and that in itself is a questionable choice) they should be told that real teens don't want to be created-at. They want to create. They've been producing videos for longer than they could hold a pencil. They speak multiple programming languages. They built everything that could be built on minecraft. Show them just a hint of the possibilities they'll encounter as content creators in SL. In short, if you let them build it, they will come. 

---

I'm not sure about your characterization of teens (or "real" teens") here.

It is certainly true that there are a great many who are creative, who are churning out vodcasts, and who are "building" on Minecraft and elsewhere.

But I seriously doubt that this represents the norm. I don't think that most teens know "multiple programming languages" -- in fact, very few of the teens with whom I am acquainted know even one. Most of them have trouble with FB privacy settings, and they tend to be attracted to "stripped down" platforms that make most of their creative choices for them. So, they like FB (but are moving away from it, perhaps), prefer Tumblr over, say, Wordpress, and like Twitter and Snapchat precisely because they are easy to use and text-based (with pics). Some of them are creating on Minecraft, but there building is part of a game (outside of creative mode) rather than something to be done for its own sake, and an awful lot of them are using it as a platform for PVP and minigames. "Creativity," for most of them, means sharing a lolcat or posting pics on Pinterest.

In fact, so far as digital literacy goes, I fear most teens, "digital natives" or not, are a bit of a bust.

i think it would be great, as i've said, to cater to teens who are creative with a revamped Teen Grid. And, as I've also said, there will be some who remember Club Penguin and Poptropica fondly, and are ready for a move up.

But everything we seem to know about trends in teen platform usage suggests that they are moving away from really involving platforms and towards ones that are simple to use and closely integrated with their RL. They are more into AR than VR, I think.

But maybe I'm wrong.

[LaskyaClaren]

---

Pussycat Catnap wrote:

---

LaskyaClaren wrote:

---

Pussycat Catnap wrote:

Ethnically those images annoy me for their overly-specific-ethnic look.

But they ARE the sort of images one sees on the box cover of "The Sims". So I can see why LLs goes for that style.

Frankly...

This is a kind of IMVU. Its IMVU with furries and Goreans.

 Who else do we realisticly expect them to market it to, and have a shot at attracting?

 

---

I get why you'd say that SL is a kind of IMVU. It 

is

. . . some of the time, for some people. 

But even those who treat SL as an online dating service and/or cybersex platform are doing so in environments that have not been modeled by a corporate mentality, but have been produced by other users. It's a much more "organic" experience in many ways than the pre-chewed pablum available elsewhere.

---

IMVU is largely user made as well I gather. I've been hit on this point before - saying IMVU's toons are not user made, had someone who built for platform give me a tad of a nasty correction. Apparantly you can upload mesh models there.

I don't know how far that extends into the stages people staticly sit in for IMVU... but if you wander SL, and this has been covered a LOT on Hamlet Au's blog: most SL users don't go anywhere other than the place they're currently rezzed at. People find a spot, and then camp it. The percentage that never moves is freakily high... I believe Hamlet stated something like 80 or 90% of SLers...

 

---

I knew neither of these things -- about IMVU and user-generated content, nor about the immobility of most SL users (which does surprise me, although maybe not as much as it should).

I do still tend to think that there are deeper differences between the two platforms than the apparent similarities (and LL's newest marketing campaign) would seem to suggest.

[MizzFuzzyMoran]

this is how ll should be marketing sl

thanks to botgirl for the headsup

 

[Drake1 Nightfire]

---

Madelaine McMasters wrote:

---

LaskyaClaren wrote:

It's like watching a glorious landscape roll past from behind the window of a bus.

;-)

---

You're riding the bus wrong / wrong bus. I have fond memories of a group effort to convert the rear window of one to stained glass, using nothing but gently licked Jujubes.

Glory is where you

find

make it.

---

The real question is, did you lick the jujubes or the window?

[Drake1 Nightfire]

---

BLADEZRAVEN wrote:

 

 

 

hmmm everything you said makes alot of sence so i cant really counter your argument, all i can say is if SL isnt profitable then down the road 5 or 10 years from now it  ( MIGHT )   not exist, so  i don't know, i do not want it to change either i like it just the way it is now, but years from now if i have to choose  '' nothing ''  or  a  '' much different SL'' ?   well i guess anything is better than nothing ...

 

 

 

 

.

 

---

Profitable to who?

[Sy Beck]

Haven't read a single post in this thread, but I can confidently answer, not just "we", but anybody, including Pep and my grandmother..and she's dead.

[LaskyaClaren]

---

Sy Beck wrote:

Haven't read a single post in this thread . . .

---

Fine.

See if I ever read any of your threads.

Jerk.

:-P

[Sy Beck]

---

LaskyaClaren wrote:

---

Sy Beck wrote:

Haven't read a single post in this thread . . .

---

Fine.

See if I ever read any of 

your

threads.

Jerk.

:-P

---

So you want a serious response?  

OK, have you paused to consider that your idealised, niche, clique, liberal version of SL might possibly be the least appealing version of SL to the masses and also appealing to only but the smallest of all demographics?  That any money spent attracting the likes of you maybe the worst ROI for an advertising buck?

This is not a case of LL doing anything wrong in their advertising, but more about that you feel it should be advertising to your middle class metro sensibilities yes?  It's almost reads like a resentment that your sacred artistic bubble has to be shared with undesirables and the hoi polloi with their grubby little values, which you magnaminously accept must be tolerated.  A bit like your favourite bookshop stocking Harold Robbins and Jackie Collins novels, your art house theatre doing a season of Schwarzenegger films or maybe even your favourite coffee house putting Coca-Cola on the shelves.  In short all those things that keep companies and organisations profitable and afloat giving you the space and freedom to tell them how it should be done properly.  I mean you are only a miniscule percentage of the userbase, but you are a special kind of snowflake and they should be paying attention to you shouldn't they?

In short LL has never spent much on advertising, which we have all decried.  Therefore, what little they have to spend they must target at the largest common denominator with the most tried and trusted triggers.  So yeah, it's going to be sex, love and relationships and the portrayal of beautiful, desirable bodies in risqué clothing because that sells and when it does it brings the bucks in.  This is why this forum is spammed with numbers for escort services rather than numbers to call to listen into the latest stinging critiques of feminist literature post the Sex in the City era or a treatise on the dirge that is Paradise Lost.

So if you feel that you disapprove of LL's marketing strategy then either, a) reach for the remote and switch off, b) ask them nicely to keep increasing their advertising budget with resources from elsewhere till there's enough in the pot to target you and your ilk or best of all c) start a collection fund that you and like-minded people can contribute to with which you can then buy advertising space to advertise SL in a manner which you feel more fitting and won't attract the wrong sort of people into the neighbourhood.

 

Yours sincerely,

Jerk.  ;-p

[Heart Brimmer]

---

Sy Beck wrote:

---

LaskyaClaren wrote:

---

Sy Beck wrote:

Haven't read a single post in this thread . . .

---

Fine.

See if I ever read any of 

your

threads.

Jerk.

:-P

---

So you want a serious response?  

OK, have you paused to consider that your idealised, niche, clique, liberal version of SL might possibly be the least appealing version of SL to the masses and also appealing to only but the smallest of all demographics?  That any money spent attracting the likes of you maybe the worst ROI for an advertising buck?

This is not a case of LL doing anything wrong in their advertising, but more about that you feel it should be advertising to your middle class metro sensibilities yes?  It's almost reads like a resentment that your sacred artistic bubble has to be shared with undesirables and the

hoi polloi

with their grubby little values, which you magnaminously accept must be tolerated.  A bit like your favourite bookshop stocking Harold Robbins and jackie Collins novels, your art house theatre doing a season of Schwarzenegger films or maybe even your favourite coffee house putting Coca-Cola on the shelves.  In short all those things that keep companies and organisations profitable and afloat giving you the space and freedom to tell them how it should be done properly.  I mean you are only a miniscule percentage of the userbase, but you are a special kind of snowflake and they should be paying attention to you shouldn't they?

In short LL has never spent much on advertising, which we have all decried.  Therefore, what little they have to spend they must target at the largest common denominator with the most tried and trusted triggers.  So yeah, it's going to be sex, love and relationships and the portrayal of beautiful, desirable bodies in

risqué 

clothing because that sells and when it does it brings the bucks in.  This is why this forum is spammed with numbers for escort services rather than numbers to call to listen into the latest stinging critiques of feminist literature post the Sex in the City era or treatise on the dirge that is Paradise Lost.

So if you feel that you disapprove of LL's marketing strategy then either a) reach for the remote and switch off, b) ask them nicely to keep increasing their advertising budget with resources from elsewhere till there's enough in the pot to target you and your ilk or best of all c) start a collection fund that you and like-minded people can contribute to with which you can then buy advertising space to advertise SL in a manner which you feel more fitting and won't attract the wrong sort of people into the neighbourhood.

 

Yours sincerely,

Jerk.  ;-p

---

I have followed this post from inception and have so far refrained from saying anything, because I honestly, know nothing about advertising and so I continued to read the white bread uptown people decry the sex and the beautiful bodies, and still I said nothing, until now. This is the most honest answer I have read in this whole saga. Everyone knows that sex sells in real life and it is what sells in second life, LL knows this which is why when you DO see an ad for second life it is about just that.

I agree with everything that Sy has said and applaud his honestly. Having said that, I am out. Thank you for your honest opinion. Have a wonderful second life, everyone.

[Dresden Ceriano]

I have no problem with LL using sex to advertise SL, but what I'd really love to know is why every guy in their ads look like complete douche bags.

...Dres

[LaskyaClaren]

---

Sy Beck wrote:

So you want a serious response?  

OK, have you paused to consider that your idealised, niche, clique, liberal version of SL might possibly be the least appealing version of SL to the masses and also appealing to only but the smallest of all demographics?  That any money spent attracting the likes of you maybe the worst ROI for an advertising buck?

This is not a case of LL doing anything wrong in their advertising, but more about that you feel it should be advertising to your middle class metro sensibilities yes?  It's almost reads like a resentment that your sacred artistic bubble has to be shared with undesirables and the

hoi polloi

with their grubby little values, which you magnaminously accept must be tolerated.  A bit like your favourite bookshop stocking Harold Robbins and Jackie Collins novels, your art house theatre doing a season of Schwarzenegger films or maybe even your favourite coffee house putting Coca-Cola on the shelves.  In short all those things that keep companies and organisations profitable and afloat giving you the space and freedom to tell them how it should be done properly.  I mean you are only a miniscule percentage of the userbase, but you are a special kind of snowflake and they should be paying attention to you shouldn't they?

In short LL has never spent much on advertising, which we have all decried.  Therefore, what little they have to spend they must target at the largest common denominator with the most tried and trusted triggers.  So yeah, it's going to be sex, love and relationships and the portrayal of beautiful, desirable bodies in

risqué 

clothing because that sells and when it does it brings the bucks in.  This is why this forum is spammed with numbers for escort services rather than numbers to call to listen into the latest stinging critiques of feminist literature post the Sex in the City era or a treatise on the dirge that is Paradise Lost.

So if you feel that you disapprove of LL's marketing strategy then either, a) reach for the remote and switch off, b) ask them nicely to keep increasing their advertising budget with resources from elsewhere till there's enough in the pot to target you and your ilk or best of all c) start a collection fund that you and like-minded people can contribute to with which you can then buy advertising space to advertise SL in a manner which you feel more fitting and won't attract the wrong sort of people into the neighbourhood.

Yours sincerely,

Jerk.  ;-p

---

Ouch.

Kind of an unnecessarily ad hominem response, Sy, but ok. I appreciate your honesty, and the time that you took to respond to this.

Let me ask you . . . who is really being "classist" here? So far as I can recall, I've expressed no assumptions about class, education, or ideology in my responses, yet you (and aparently Heart Brimmer) seem to think that they are central to what I've said: that I am speaking for a middle-class cultural "elite" who naturally look down upon the "hoi polloi" and denigrate their beer-swilling, porn-surfing ways.

Allow me to disabuse you. I don't articulate such assumptions because I think they are nonsense. I don't for a minute believe that sexuality, porn, and interest in relationships, or even beer-swilling are a necessary adjunct of class. I have no problem believing -- know, in fact, because I know of plenty of instances -- that middle class, art-loving people who read Paradise Lost also view porn, fapp on a pretty regular basis, and even drink beer. I have no problem with that: I'm not myself much interested in porn, but I have plenty of (feminist, even!) friends who are. As for the relationships and the rest, well, I've been there myself, and don't think the less of myself because of it.

So, really, you've just reduced me, and an entire group of people to a neat little stereotype. 

But what is really classist about your response is your unsupported assumption that the "lower class," the "hoi polloi," the "unlettered masses," etc., are uninterested in the other things, such as art, literature, creativity, etc., that you so decry. In fact, I call BS. What right have you to belittle and denigrate those who are not "middle class" by suggesting that they are incapable of appreciating these things, and are only interested in sex? And where's your proof?

I have spent most of my adult life in "the ivory tower." Mine is a public university, but no doubt you think that my academic associations are a sign of my elitism and my isolation. And yet the students I have studied alongside, got to know, and even taught come from all walks of life, and represent an enormously varied range of perspectives and interests; they are by no means all "middle class." What unites them is not the part of town from which they hail, or how much their parents earn, but an interest in learning, and in experiencing new things, including art, literature, ideas, and new perspectives. And you know, those who do not come from the middle class -- a sizable proportion -- would be pretty insulted by the way in which you've reduced them to lower class cliches.

I'm also pretty sure most of them are interested in sex and maybe even porn. What is important is that that is not all that they are interested in. My complaint about the marketing for Second Life is not that they are marketing sex. It's that that is ALL that they are currently marketing. And if you read my comments in this thread with a bit of care, you'll see that I'm not calling for a new marketing campaign based solely upon art in SL, but upon one that captures something of the diversity of experiences available here, of which art, and sex, are only a part.

Linden Lab might well be making huge profits by focusing solely upon sex. I wouldn't deny for a moment that they are within their rights to pursue such profits if they wish. And if Second Life becomes nothing more than IMVU with better graphics, and loses all of the other things that make it interesting and worthwhile, then, yes, I and many others will lose interest in it. Possibly we (representing a wide range of classes, ideologies, and perspectives) won't be missed by those (of ALL classes) who are here for the sex.

But that decision will be made, not by the "hoi polloi" you so denigrate with your implicit assumptions about their narrow interests, but by the very wealthy, and probably art-loving, well-educated investors who will have demonstrated, in the words of Oscar Wilde (ack! an elitist allusion!) that they know the price of everything, and the value of nothing.

[Heart Brimmer]

---

Dresden Ceriano wrote:

I have no problem with LL using sex to advertise SL,

but what I'd really love to know is why every guy in their ads look like complete douche bags.

...Dres

---

This is true, they DO look like that, don't they?

[Dillon Levenque]

---

Sy Beck wrote:

---

LaskyaClaren wrote:

---

Sy Beck wrote:

Haven't read a single post in this thread . . .

---

Fine.

See if I ever read any of 

your

threads.

Jerk.

:-P

---

So you want a serious response?  

OK, have you paused to consider that your idealised, niche, clique, liberal version of SL might possibly be the least appealing version of SL to the masses and also appealing to only but the smallest of all demographics?  That any money spent attracting the likes of you maybe the worst ROI for an advertising buck?

This is not a case of LL doing anything wrong in their advertising, but more about that you feel it should be advertising to your middle class metro sensibilities yes?  It's almost reads like a resentment that your sacred artistic bubble has to be shared with undesirables and the

hoi polloi

with their grubby little values, which you magnaminously accept must be tolerated.  A bit like your favourite bookshop stocking Harold Robbins and Jackie Collins novels, your art house theatre doing a season of Schwarzenegger films or maybe even your favourite coffee house putting Coca-Cola on the shelves.  In short all those things that keep companies and organisations profitable and afloat giving you the space and freedom to tell them how it should be done properly.  I mean you are only a miniscule percentage of the userbase, but you are a special kind of snowflake and they should be paying attention to you shouldn't they?

In short LL has never spent much on advertising, which we have all decried.  Therefore, what little they have to spend they must target at the largest common denominator with the most tried and trusted triggers.  So yeah, it's going to be sex, love and relationships and the portrayal of beautiful, desirable bodies in

risqué 

clothing because that sells and when it does it brings the bucks in.  This is why this forum is spammed with numbers for escort services rather than numbers to call to listen into the latest stinging critiques of feminist literature post the Sex in the City era or a treatise on the dirge that is Paradise Lost.

So if you feel that you disapprove of LL's marketing strategy then either, a) reach for the remote and switch off, b) ask them nicely to keep increasing their advertising budget with resources from elsewhere till there's enough in the pot to target you and your ilk or best of all c) start a collection fund that you and like-minded people can contribute to with which you can then buy advertising space to advertise SL in a manner which you feel more fitting and won't attract the wrong sort of people into the neighbourhood.

 

Yours sincerely,

Jerk.  ;-p

---

 

Wow. I hardly know where to begin. Oh, no, that's wrong. I do know: it's the phrase that made  me want to click 'Reply'. "OK, have you paused to consider that your idealised, niche, clique, liberal version of SL might possibly be the least appealing version of SL to the masses".

The masses? Really? I've been around for a fairly long time and every single person I've ever read/heard who used the phrase 'the masses' was a total and complete elitist.

The rest of your post just confirms my impression. In fact, you even managed to squeeze in another of my favorite tells: 'hoi polloi'. Who the F are you to be classifiying people?

One of my parents went to (and graduated from) college, as did one of my two siblings. I gave it a shot, but my life's circumstances got in the way. I'm an American high school graduate. That's gotta be full-on hoi polloi, right? Never mind that I've probably forgotten more about classical history than 999 out of 1000 people ever learned. (don't quiz me, people: I said I'd forgotten! Although if you want a pretty funny story ask me about Xenophon). Never mind that I am a pretty decent geologist, at least as interpreting the landforms is concerned (when it gets to chemistry I am out to lunch).

The 'hoi polloi' are all people like me. Some of us are interested in learning, some of us just do the best we can to get by.  Most of the time, we are easy to deal with. The only thing that really pisses us off is someone who has that 'elitist' smell.

You stink of it. 

 

ETA the quoted post, then once again to fix the mistakes I know about.

[LaskyaClaren]

---

Dillon Levenque wrote:

Wow. I hardly know where to begin. Oh, no, that's wrong. I do know: it's the phrase that made  me want to click 'Reply'. "OK, have you paused to consider that your idealised, niche, clique, liberal version of SL might possibly be the least appealing version of SL to the masses".

The masses

? Really? I've been around for a fairly long time and every single person I've ever read/heard who used the phrase 'the masses' was a total and complete elitist.

The rest of your post just confirms my impression. In fact, you even managed to squeeze in another of my favorite tells: 'hoi polloi'. Who the F are you to be classifiying people?

One of my parents went to (and graduated from) college, as did one of my two siblings. I gave it a shot, but my life's circumstances got in the way. I'm an American high school graduate. That's gotta be full-on hoi polloi, right? Never mind that I've probably forgotten more about classical history than 999 out of 1000 people ever learned. (don't quiz me, people: I said I'd forgotten! Although if you want a pretty funny story ask me about Xenophon). Never mind that I am a pretty decent geologist, at least as interpreting the landforms is concerned (when it gets to chemistry I am out to lunch).

The 'hoi polloi' are all people like me. Some of us are interested in learning, some of us just do the best we can to get by.  Most of the time, we are easy to deal with. The only thing that really pisses us off is someone who has that 'elitist' smell.

You stink of it. 

 

---

This.

The rhetoric you've identified, Dillon, is a language that has of late become particularly associated with elements of the right. It is the rhetoric of division, of divide and conquer.

It is also -- and this should give anyone pause for thought -- the rhetoric of my own multi-millionaire mayor, Rob Ford, sneering at the so-called "Downtown Elites" as he dons his borrowed blue collar, and hops into his humungous SUV.

Edited for tone and clarity.

[Derek Torvalar]

Awww my lovely painting got removed. And they called it 'porn'!

Philistines!

[LaskyaClaren]

---

Derek Torvalar wrote:

Awww my lovely painting got removed. And they called it 'porn'!

Philistines!

---

What did you expect? The Impressionists are SCANDALOUS!

[Derek Torvalar]

---

LaskyaClaren wrote:

---

Derek Torvalar wrote:

Awww my lovely painting got removed. And they called it 'porn'!

Philistines!

---

What did you expect? The Impressionists are SCANDALOUS!

---

Then there is no hope.

And leave Rob 'Falstaff' Ford alone! He is a man of the people!

[Celestiall Nightfire]

---

LaskyaClaren wrote:

Stuff that gets people riled up....

---

 Well, it's good to see you haven't loss your knack!   A talent it is...  ; )

[LaskyaClaren]

---

Derek Torvalar wrote:

---

LaskyaClaren wrote:

---

Derek Torvalar wrote:

Awww my lovely painting got removed. And they called it 'porn'!

Philistines!

---

What did you expect? The Impressionists are SCANDALOUS!

---

Then there is no hope.

And leave Rob 'Falstaff' Ford alone! He is a man of the people!

---

I'll just insert this after the end:

"This advertisement was paid for by the Committee to Elect Anyone But Rob Ford."