Naughty, naughty.........I wonder if LL knows about this.

[Conifer Dada]

I was looking for stuff related to Second Life on Google and I noticed an entry headed '2nd Life' which related to a rival virtual world.   I wonder if Linden Lab are aware of this trick.  If you type in 2nd Life, as written here, on Google, the first entry is a link to this inferior rival.

[Sy Beck]

Lol, that's a bit sneaky by IMVU and given the discrepancy between their name and 2nd life it can only be classed as a deliberate attempt to fineagle customers away.

[Conifer Dada]

I think it would take a very disastrous experience in SL to make me defect to that game - I think I did try it once, just out of curiosity.  I'm too attached to my normal-sized head to want to change it for an oversized one!

[Qwalyphi Korpov]

The resident who provided the previous content, if any, has replaced it with this generic statement.

[Conifer Dada]

If I type 2nd Life into Google, the first entry is:

2nd Life - Create Your Avatar, Meet New People / ****.com

**** being another virtual world not related to SL or OpenSim spin-offs.

[Sy Beck]

[Conifer Dada]

Well done Sy!

Originally I found this when using the search term 'Second Life' rather than 2nd Life, so Google recognises 2nd means second, and included it in the list.

[Sy Beck]

It's Google's ad program adding it as an addition to the page.  Qwalyphi must have his turned off.  Anyhoos, the point is they [iMVU] are obviously trying to get themselves placed above SL.

[Maryanne Solo]

Surely there's litigation in the works about that one? That's one hell of a brash move by whatever the other thing is.

[Kenbro Utu]

Here is the list of trademarked names by LL.  Unless "2nd" and "Second" are synonomous in trademark law, there is seemingly no infringment, although the intent is obvious.  I suppose anything can be challenged.

[Jesica Dragovar]

---

Conifer Dada wrote:

I think it would take a very disastrous experience in SL to make me defect to that game - I think I did try it once, just out of curiosity.  I'm too attached to my normal-sized head to want to change it for an oversized one!

---

same here, plus the fact that 90% of the conversations I got into there were guys who barely spoke english looking for cybersex

[Ann Otoole]

IMVU must be skeered of the jigglies available in SL lmao.

 

eta: Which reminds me. It is time to make more sexylicious jiggly vids and post them to youtube with an IMVU tag.

[Shiori Carter]

I tried imvu, its more like a 2d scroller game from what i remember, you can hardly move.  Unless they changed it completly i dont see it being anything at all like being in SL except that you can talk to other people.

[Anaiya Arnold]

/me sniggers.

Yeah.  Do that some more.

 

[Yuriko Nishi]

google doesnt allways show the same results for different people

http://front.moveon.org/eli-pariser-filter-bubble-ted-talk/

[Chronometria]

It's cheeky and deserves a legal smackdown! :matte-motes-nerdy:

[Conifer Dada]

They appear to have changed it to 'Better Life' now - I guess that's OK and doesn't infringe anything to do with SL.

Better life than what, though?  It must be better than something!

[Blot Brickworks]

I just search the forum blogs and saw this!.....................

[Linden Lab]

Thanks Team. 

[Randall Ahren]

---

Kenbro Utu wrote:

Here is the list of

trademarked names

by LL.  Unless "2nd" and "Second" are synonomous in trademark law, there is seemingly no infringment, although the intent is obvious.  I suppose anything can be challenged.

---

The US standard is whether there is a likelihood of confusion to consumers based upon similarity or dissimilarity of the marks in their entireties as to appearance, sound, connotation and commercial impression and how similar the services and/or goods are. See TMEP Section 1207.01 and cases cited therein.

Second Life and 2nd Life would almost certainly be considered to create a likelihood of confusion between Second Life and IMVU. 

[Pussycat Catnap]

---

Maryanne Solo wrote:

Surely there's litigation in the works about that one? That's one hell of a brash move by whatever the other thing is.

---

 

I'm wondering if this is a trademark violation actually... 2nd life vs. secondlife... Probably. They'd argue its different words, but its in the same language, to the same market, has the same meaning in the target language, and the same pronounciation.

So you have to wonder what IMVU's legal team / marketing team was thinking...

- Which is how I end up back in my 'does somebody own big chunks of both companies?' notion.

 

EDIT: Cut out my snarky bit. Especially after seeing the post from a linden here thanking people for catching IMVU.

Now I guess its time to call out some legal smackdown.

 

 

[Alazarin Mondrian]

Meh... had a look at IMVU and I'm not impressed. Too much data scraping and they require registration before you can create content. People can piss and moan all they want about SL, but any freebie account can walk right in and get started making stuff and sell it no questions asked. People don't realise how lucky they are sometimes.

I guess the only good thing about IMVU is that, by the look of things, it can run quite happily on low-end computers. So I can see the appeal there even if the graphics have hideous aliasing. IMVU are being very cheeky positioning their adverts next to [and over] content relating to SL. That's as close as you can get to mugging.

[Conifer Dada]

I've noticed recently that IMVU pop-up ads seem to be appearing on lots of websites.  Maybe they realise that even if they're not best virtual world, they could still become the best-known one!