CEO Rodvik Humble Shares Highlights From 2011 and his Outlook for 2012

by Community Manager on ‎12-22-2011 02:27 PM - last edited on ‎12-23-2011 03:07 PM by Community Manager

As we head into the new year, I’d like to share some highlights from 2011, as well as a glimpse of what’s to come in 2012.

First, if you haven’t already, I hope you will explore our recently launched Linden Realms, the Lab's first-ever game prototype. For newbies, it is a very simple way to earn L$, so hop on over and start collecting gems.

One of the key goals of Linden Realms was to learn more about what tools Residents could use to develop richer experiences in Second Life — and boy, did we learn a lot! In Q1 2012 , we will be releasing new tools used to develop Linden Realms, which will allow Residents to create even richer original experiences in Second Life. To prevent abuse of these tools, we will introduce a "creators" program in which verified members will be given access to these very powerful capabilities.

In 2011, we also made strides to improve usability in Second Life.  We launched a new version of the Viewer, which allows you to customize the user interface for a more flexible workspace with drag-and-drop buttons, among other key new features. The new Viewer also makes it easier for new Residents to discover essential, basic functions — so, with the simple click of a button, you can change your appearance, go to a new location, find inworld merchants or head on over to the Second Life Marketplace.

Speaking of customization, since we deployed Mesh earlier this year, we’ve seen more than a 16 percent adoption rate. I expect this to continue to grow at a strong pace as more and more Residents take advantage of all the features available to allow you explore Second Life and create even more engaging, exciting experiences.

This past year, we also improved the customer experience with expanded Premium subscription benefits that include virtual gifts, as well as exclusive areas where you can go and create. One of the other benefits of being a Premium member is ownership of a Linden Home, which I’m pleased to report has reached an historic high. For those of you who have enjoyed owning a Linden Home and are looking for a little more real estate, you can check out what is available on the Second Life Land Store and through private-estate purchases and rentals found through Second Life Search. In 2012, you can expect to see more value added to Premium in the form of additional features and content. If you are not yet a Premium member, you can sign up here!

In 2012, the primary engineering focus of Q1 will be server side performance and fixing bugs. In fact, you may have noticed one upgrade deployed this week which should reduce the number of restarts and increase performance for all regions. This kind of work makes for a poor headline, but has enormous payoff for the customer experience. We will also continue to invest in and focus on our customer support, reducing response times and increasing satisfaction.

For landowners, existing land tier pricing will not go up in 2012. In addition, our service and quality focus in 2012 also means that we will be delivering features and policies that we believe will significantly assist merchants and landowners in running a business more profitably.

For creators our first new feature for 2012 will be pathfinding. Because worlds feel most vibrant when they are full of life, one of our next focuses for Second Life is the ability to make high-quality “life” within it. So in 2012, we will be rolling out more advanced features that will allow the creation of artificial life and artificial people to be much smoother. For starters, in Q1, we'll unveil a new, robust pathfinding system that will allow objects to intelligently navigate around the world while avoiding obstacles. Combined with the tools from Linden Realms this will make the polished creation of full MMORPG’s or people/animal simulators within Second Life easier and of high quality.

In addition to delivering new features and increasing our support for Second Life, we will be launching some completely different products next year not related to Second Life. Some of them will be very experimental, but all will fit within our company’s proud history of enabling creativity, which I hope may interest some of you.

Thank you again for being a customer have a great holiday and a Happy New Year!