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I hope SL is making lots of money off the ads!


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When the ads first started showing up on the SL pages I was a little annoyed but I quickly learned that by clicking on the ones you like and X-ing out the ones you don't like you start getting ads that you enjoy. (Here is a sample of some of the ads I am getting)

shopping.PNG

The only problem with getting ads I like  is I started shopping in Real Life and not in Second Life. Before the ads started showing up I was thinking about getting more land but now that I am spending so much money on things I see in the ads that does not seem like a good idea at this time. I am even buying fewer $Lindens each month to make sure that I keep to my budget. So here is my point: I am spending less money on SL, a lot less money. Is SL making enough money off these ads that they are able to make up for the money I am not spending on SL now?

What about you are you spending money on stuff you see in the ads?

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LL is making money on those ads when people click them, but only if they see the ads. I use AdBlocker and see no ads.  So I spend nothing on them.  Most people I know also block them.

I am sure the SL merchants who sell on MP are thrilled to hear you are spending money on RL things now that you see advertised on MP rather than SL things. LL is losing the commission they'd normally get on your MP buys too .  Not sure if the ads are more lucrative for them or not.  However if a lot of people are doing what you are, the SL economy will suffer for it. 

It is your money and you are free to spend it as you please on your priorities.

 

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Tsk, I now imagine you sat at your PC in expensive lingerie, surrounded by Gucci bags.  Interesting proposition you raise though I suspect that most people ignore the ads or have a blocker thereby rendering an extremely small revenue stream to LL.

LL would have to hope that any expenditure on items bought through the ads would be additional spend on top of a person's SL budget.  Luxury or impulse buys might impact on inworld sales, but I suspect that most items bought through ads would be items that we already do spend money on regularly and wouldn't impact on inworld sales such as: insurance, utilities and Viagra.  :smileywink:

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I clicked on a couple ads when they first started, but when I clicked on one and could not even see the site without registering for that site, I put AdBlocker in place. And I don't know about anybody else but when I did see the ads, it moved my screen every time the came up, very unpleasant viewing the MP like that. But its all better now. :matte-motes-bashful-cute-2:

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i only see non-flash ads (firestorm + click to play activated) cause they are annoying, taking away system recourses and sometimes even crash a site, i accept any website putting ads on them, but i won't accept flash ads, especially video ads, i gone away from TV to NOT see video ads anymore, ever, if you try to force them on me i will use all technical force to block them, just a warning ;)

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Syo Emerald wrote:

At least you get actual usefull products. Its just so random and wrong what they advertise. Blocking them with ghostery was worth it.

But I did not block them, I used them the way "they" hope everyone does.... and look what happens. Instead of buying SL products I am being lead away to buy stuff somewhere else? Did they think this whole thing through? People either block them and don't use them, or use them and spend money else where! :o

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Sy Beck wrote:

Tsk, I now imagine you sat at your PC in expensive lingerie, surrounded by Gucci bags.  Interesting proposition you raise though I suspect that most people ignore the ads or have a blocker thereby rendering an extremely small revenue stream to LL.

LL would have to hope that any expenditure on items bought through the ads would be additional spend on top of a person's SL budget.  Luxury or impulse buys might impact on inworld sales, but I suspect that most items bought through ads would be items that we already do spend money on regularly and wouldn't impact on inworld sales such as: insurance, utilities and Viagra.  :smileywink:

I was going to correct you on RL specifics but then I remember that we are in SL, who am I to take away your dreams?

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Teagan Tobias wrote:

I clicked on a couple ads when they first started, but when I clicked on one and could not even see the site without registering for that site, I put AdBlocker in place. And I don't know about anybody else but when I did see the ads, it moved my screen every time the came up, very unpleasant viewing the MP like that. But its all better now. :matte-motes-bashful-cute-2:

Maybe I should have done that I would have more money now that is for sure. But I blocked the one I didn't like and kept the ones I did like.... and look what happens!!! I am taking away from the Marketplace, sometimes hours at a time.

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speciali wrote:

i only see non-flash ads (firestorm + click to play activated) cause they are annoying, taking away system recourses and sometimes even crash a site, i accept any website putting ads on them, but i won't accept flash ads, especially video ads, i gone away from TV to NOT see video ads anymore, ever, if you try to force them on me i will use all technical force to block them, just a warning
;)

It would be nice to have more choices for what type of ads we get, but it seems everyone is moving to the flash based ads, which btw don't work on the iPhone at all.

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Keli Kyrie wrote:

Is SL making enough money off these ads that they are able to make up for the money I am not spending on SL now?

What about you are you spending money on stuff you see in the ads?

 In answer to your first question, I'm sure LL is doing fine with all the ads (and I'm sure you know that it's Linden Lab that's getting the money, not Second Life per se). There are a ton of diiferent ones that show up..everything from "dating" services to telephone and cable providers to other RP games (which always made me wonder). Anyway...my guess is that they get a fixed fee from the advertisers and then maybe get a little bonus when someone clicks on the ad. Even if you use an adblocker program and don't see them, LL is still making money from the ads. The comparison would be if you have a billboard on a highway, even if no one sees it, the company who owns the billboard is making money off the ad.

You, my dear, may be a special case. People will spend money off the ads but probably not to the extent that you are.

In answer to your second question, no. I am not spending any additional money off the ads that show up on the forum. Then again, I'm not spending a lot of money (or lindens) in SL at all. Since I don't really have a source of income inworld, i'm reluctant to spend any money knowing it will take me a while to get it back. If it's not free or under $10L, I usually don't buy it.

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Tex Monday wrote:

In answer to your first question, I'm sure LL is doing fine with all the ads (and I'm sure you know that it's Linden Lab that's getting the money, not Second Life per se). There are a ton of diiferent ones that show up..everything from "dating" services to telephone and cable providers to other RP games (which always made me wonder).
Anyway...my guess is that they get a fixed fee from the advertisers and then maybe get a little bonus when someone clicks on the ad.
Even if you use an adblocker program and don't see them, LL is still making money from the ads. The comparison would be if you have a billboard on a highway, even if no one sees it, the company who owns the billboard is making money off the ad..

I'm not aware of any advertising system where LL would get a fixed fee for displaying the ads, except when they sell on-screen real estate, and they are not using that type of system. I'm convinced that LL only gets money either on click-throughs or on sales, but not on impressions. That's the standard sort of advertising system, and the ads here look like a standard advertising system.

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Tex Monday wrote:

(snip)

You, my dear, may be a special case. People will spend money off the ads but probably not to the extent that you are.

In answer to your second question, no. I am not spending any additional money off the ads that show up on the forum. Then again, I'm not spending a lot of money (or lindens) in SL at all. Since I don't really have a source of income inworld, i'm reluctant to spend any money knowing it will take me a while to get it back. If it's not free or under $10L, I usually don't buy it.

I find it shocking that people don't shop in SL ..... (sighs) Men!

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Phil Deakins wrote:


Tex Monday wrote:

In answer to your first question, I'm sure LL is doing fine with all the ads (and I'm sure you know that it's Linden Lab that's getting the money, not Second Life per se). There are a ton of diiferent ones that show up..everything from "dating" services to telephone and cable providers to other RP games (which always made me wonder).
Anyway...my guess is that they get a fixed fee from the advertisers and then maybe get a little bonus when someone clicks on the ad.
Even if you use an adblocker program and don't see them, LL is still making money from the ads. The comparison would be if you have a billboard on a highway, even if no one sees it, the company who owns the billboard is making money off the ad..

I'm not aware of any advertising system where LL would get a fixed fee for displaying the ads, except when they sell on-screen real estate, and they are not using that type of system. I'm convinced that LL only gets money either on click-throughs or on sales, but not on impressions. That's the standard sort of advertising system, and the ads here look like a standard advertising system.

Someone once told me that google gives a penny a click, I don't know if that is true though.

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Keli Kyrie wrote:


Phil Deakins wrote:


Tex Monday wrote:

In answer to your first question, I'm sure LL is doing fine with all the ads (and I'm sure you know that it's Linden Lab that's getting the money, not Second Life per se). There are a ton of diiferent ones that show up..everything from "dating" services to telephone and cable providers to other RP games (which always made me wonder).
Anyway...my guess is that they get a fixed fee from the advertisers and then maybe get a little bonus when someone clicks on the ad.
Even if you use an adblocker program and don't see them, LL is still making money from the ads. The comparison would be if you have a billboard on a highway, even if no one sees it, the company who owns the billboard is making money off the ad..

I'm not aware of any advertising system where LL would get a fixed fee for displaying the ads, except when they sell on-screen real estate, and they are not using that type of system. I'm convinced that LL only gets money either on click-throughs or on sales, but not on impressions. That's the standard sort of advertising system, and the ads here look like a standard advertising system.

Someone once told me that google gives a penny a click, I don't know if that is true though.

It's not true. The amount varies a lot, from a few cents per click up to well over US$10 per click, and is set by the advertiser. Gambling sites tend to pay the most - or they used to.

If you were told about Google's AdSense system, publishers (website owners) get a lot more that a penny per click. The advertiser pays Google for each click (an amount set by the advertiser) and Google passes a large share of it onto the publisher. Google don't say what percentage is passed on but ii's thought to be about 70%.

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Phil Deakins wrote:


Keli Kyrie wrote:


Phil Deakins wrote:


Tex Monday wrote:

In answer to your first question, I'm sure LL is doing fine with all the ads (and I'm sure you know that it's Linden Lab that's getting the money, not Second Life per se). There are a ton of diiferent ones that show up..everything from "dating" services to telephone and cable providers to other RP games (which always made me wonder).
Anyway...my guess is that they get a fixed fee from the advertisers and then maybe get a little bonus when someone clicks on the ad.
Even if you use an adblocker program and don't see them, LL is still making money from the ads. The comparison would be if you have a billboard on a highway, even if no one sees it, the company who owns the billboard is making money off the ad..

I'm not aware of any advertising system where LL would get a fixed fee for displaying the ads, except when they sell on-screen real estate, and they are not using that type of system. I'm convinced that LL only gets money either on click-throughs or on sales, but not on impressions. That's the standard sort of advertising system, and the ads here look like a standard advertising system.

Someone once told me that google gives a penny a click, I don't know if that is true though.

It's not true. The amount varies a lot, from a few cents per click up to well over US$10 per click, and is set by the advertiser. Gambling sites tend to pay the most - or they used to.

If you were told about Google's AdSense system, publishers (website owners) get a lot more that a penny per click. The advertiser pays Google for each click (an amount set by the advertiser) and Google passes a large share of it onto the publisher. Google don't say what percentage is passed on but ii's thought to be about 70%.

So it sounds like I am making Linden Lab more money by clicking on these ads then by anything I might buy at the marketplace.

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