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Advertising on Second Life Web Properties

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Linden Lab

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As you may have noticed, we recently added some banner ads to SecondLife.com. Today, we’ve also added them to the Marketplace, and we’ll soon expand the program to other Second Life web properties as well. The placement of these ads is designed to be unobtrusive, as we don’t want them to interfere with your Second Life experience on the web, and we’re taking care to keep the content appropriate.

These ads are a great opportunity for advertisers to reach the large, global audience that visits the Second Life web properties every day, and we want to extend that opportunity to Second Life merchants as soon as we can. For Merchants, advertising on the Second Life web properties will be a new way to get their offerings in front of potential customers, while at the same time making the ads extremely relevant to every Second Life user who sees them.

We have some work to do before we can make the ads purchasable by Second Life business owners, and it’s too soon to say precisely when we’ll be able to, but we wanted to let you all in on this plan early on. We’ll blog again when we have more info to share, so keep an eye on this space!

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