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Introducing the Second Life Blogger Network

Linden Lab

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Are you a Second Life blogger that is looking to expand your reach to a wider audience? If so, then you’ll want to consider opting in to join the new Second Life Blogger Network (SLBN). 

This new community initiative aims to promote high-quality, independent blog content to the Second Life community via high-visibility channels including the Second Life Community pages, social media channels and eventually the Official Second Life Viewer login page. Examples of the type of content we wish to promote include how-to tutorials, fashion makeovers and/or looks, community and event news and destination walk-throughs.

The Second Life Blogger Network aims to drive traffic directly to your own blog via summaries of and links to curated posts selected from participating bloggers including the use of a brief text intro using the opening sentences of your post and usually one related image from the post. Readers will be directed to click through a link that directs them to your site to read the entire article or blog post.

This is your opportunity to reach a wider audience for your own Second Life blog! Participation in this new promotional program is non-exclusive and free. We encourage bloggers to continue to also work with other community blogger networks (such as BVN*) and inworld groups for the promotion and distribution of their original editorial content.

Interested? Here’s how to participate:

  1. Review the SLBN Terms & Conditions and Content Guidelines. This initiative does not aim to influence the editorial content of your independent blog, but we do have standards for the text and image content of those posts that we will promote. For example, images with nudity and/or copyright-violating content will not be considered for promotion.     

  2. If you want to participate, fill out the submission form and consider adding the optional Second Life Blogger Network badge to your website. You can grab the badge and learn about guidelines for placement here.

  3. Once you have opted-in, you are eligible to participate! We will then watch your blog for consideration for potential inclusion in our curated Community News thread and social media channels. 

  4. Linden Lab staffers will frequently review posts from participating bloggers. While not all of your new posts will be selected each day, we do aim to promote several entries during the week from the pool of participating bloggers.

  5. Want to opt-out and no longer participate? Simply let us know by selecting the opt-out notification on the submission form and we’ll stop monitoring your blog for our curated news thread.  

That’s it! Ready to get started? Check out the Community News blog to see examples of the types of independent blog content that we’re already promoting. We’re thrilled to already welcome bloggers Inara Pey (Modemworld.me), Sasy Scarborough (sasyscarborough.com) and Kess Crystal (theglamoursauce.com). Will you be next? 

We also spoke to Kess about her group, BVN and announced out Official SLBN on our live-streaming show Lab Gab with Xiola and Strawberry - you can catch the replay below.

* Note: The Second Life Blogger Network is not officially affiliated with the Blogger & Vlogger Network (BVN) of Second Life, but we encourage our community to check them out at bvnsl.com!

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