At Linden Lab, we recognize that SL Search is an aspect of the Second Life experience that is a top “back to basics,” priority to improve. So, over the last few months, the SL Search team has been working hard to make Search results more accurate and prepare for the Teen Second Life migration to the Main Grid. Here's a brief overview:
New Filters for Search with General or Moderate Ratings
Until now, we've had both land and language filtering in search results. However, there was no real difference between General and Moderate content filters. We're tweaking the content filters, both by defining a "Moderate" set of keywords and by altering some of the teen-related language in the adult filters. If your parcel or profile does not appear at the maturity level you expect it to, then edit your text. You will usually see your edits reflected in Search within six hours.
Classified Ads Now Get Extra Level of Rating Validation
Classifieds have always allowed Residents listing a Classified to self-declare the maturity rating of their ad. With teens gaining access to the Main Grid, we've added content filtering to provide another level of rating validation. If you list an ad and don't see the maturity level you're optimizing for in search results, then just edit your text. You should see the edits reflected in Search in about an hour.
New Functionality Automatically Builds in Keyword Variations
We’ve also added new functionality (stemming and stop words, for all the industry professionals out there) into Classifieds, which means that advertisers don’t have to stuff their descriptions with every variation of a keyword. For example, a search for “Dance” will return descriptions with “dancing,” “dances,” and “danced."
More Sophisticated Filters to Identify Spam and Optimize Search Results
We've moved from the more rigid "past this point and you get dinged" method of calculating boost to one that balances several features of your page. These aspects include how often words are repeated, the nature of the objects on your parcel, the size of the parcel, unique descriptors, and the use of symbols and ALL CAPS. It is important to note that the filter takes into consideration many things. Depending on the combination used, your score could be impacted negatively or not at all.
A note about the perceived "size boost": We want to promote all relevant locations in Second Life -- big or small. Larger stores, with bigger inventories, are more likely to be mistakenly downgraded in Search for repetition in their descriptions and objects. So, we give larger parcels a minor buffer to allow for that. We’ve also adjusted this buffer so that it should be less noticeable. In addition, we now apply a negative boost for parcels that are below the minimum size permitted in search.
All of these factors are now rolled into the one visible spam boost rating on each parcel. It’s worth checking it over the next two weeks as we roll out changes and make the appropriate updates to your information. Edits are typically reflected on the World page in a few minutes and up to six hours in Search.
Finally, we’ve made some changes to the Destination Guide to reflect each listing’s parcel maturity. This will ensure that teens have access to all of the Destination Guide listings they see in the Find window and all Residents will now see Destination Guide entries filtered by maturity level.
Let Us Know What You Think
We hope that these changes benefit everyone in Second Life -- inworld businesses and Residents alike. Keep an eye on Search release notes for ongoing updates. Try it out and let us know if you notice the improvements. We look forward to your feedback in comments below!
Note: Edited to fix spacing and headings on new platform. - Sea