Fashion Expert Poptart Lilliehook: Not just playing dolls
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Day 7 of Modavia Fashion Week has just dawned at the time I’m writing this. Two days to go...and I finally have a small window of time to reflect on things. It strikes me that this event brings pretty much everything that I love (and a little that I loathe) about Second Life into clear focus.
MFW2011 Glam Affair photographed by July Raymaker
In all, we will have presented over 600 brand new designs, which does not include all the specially-made accessories, shoes, hairstyles and skins exclusively prepared for the event by the end of this week.
MFW2011 SHI photographed by Joy Laperriere
Sixty five designers, 50 models, 8 dj’s, 12 photographers, 20 sponsors and a small but dedicated production crew bring about 50 hours of fashion magic to the Fashion Week runway each year.
MFW2011 Sonatta Morales photographed by Petra Messioptra
The real cost in time to prepare an event like this includes conceptualising and making the outfits, styling each look and preparing runway poses, building the runways, shooting, processing and posting over 2,000 photographs, and the millions of small things that are involved in organising and marketing an event of this kind. I would estimate it takes thousands and thousands of hours.
MFW2011 Ladies who lunch photographed by Queen Watanabe
Now forgive me for being very obviously biased in a major way, but this is incredible. It demonstrates an extraordinary level of cooperation and joint work from avatars whose real life personas span almost every major country in the world. People with jobs, families and places to be. And let’s be frank — apart from a small elite group, nobody is really making a killing financially in SL.
So, why do people do it? I’m not just talking about a bunch of people jollying along for a week. This is intense, intricate and often very stressful interaction that requires a high level of organisation, focus and dedication. And a highly evolved ability to get along with other people to overcome the not insignificant challenge of different time zones and language barriers and, of course, navigate the multiple technical difficulties inherent in the Second Life platform.
MFW2011 Vero Modero photographed by Eira Juliesse
The fashion industry in SL is a crucible of creativity and energy generated by people of very disparate backgrounds who co-operate at an extraordinary level and I purport that experience gained while working in a Second Life virtual company, particularly in this industry, can be enormously valuable in real life. I would recommend it to anyone who wants to hone their interpersonal skills and enhance their ability to work or manage and, most importantly, motivate people in a uniquely challenging environment. It isn’t easy — and that’s the whole point.
http://www.modaviafashionmarketing.com/wordpress/the-home-of-couture/
http://issuu.com/modavia_fashion_directory/docs/mfd20
http://www.flickr.com/photos/modavia/collections/72157627290524863/
http://slurl.com/secondlife/MODAVIA%20II/114/48/23
ABOUT POPTART LILLIEHOOK
I have been in Second Life for almost 4 years and have been associated with Modavia and the fashion industry in-world for almost that long. In RL I have fashion and design clients as well and have been fascinated by the parallels and differences between the two worlds.
Poptart is one of today's Fashion Experts and will be "on call" to respond to comments and answer questions both here and in the Fashion Forums from 9 am - 4 pm, Pacific Standard Time, Tuesday, September 20.
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