In Second Life Fashion photography has become fine art, and in turn fine art has become fashion photography. Great photos are not only conveying the clothing, they are conveying a spirit by using different levels much as shadows and lighting reveal different levels of an image. The physical quality and formal appearance is the first level, however fron an artist's standpoint the photographer is simply not just illustrating the clothing and model, they are transforming them. This transformation is a new genre in Second Life. It has elevated fashion photography to an outstanding art form with imaginative images that take the viewer and introduce them to not only the clothing but invite them into the virtual world. The approach and direction has recently shifted to the use of shadows and contrast to convey emotion and offer up a new and free style. The works of recent fashion photographers such as Kyrie Source, William Weaver, Agustin Wonder, Neva Crystall, Krise Shepherd, Patricie Sapphire, Marcopol Oh, Anon120, Petra Messioptra, Del May, Mikey Batriani, Graphic Dix, are just a few of those exploring the new form of fashion photography and have taken fashion in a fantastic new artistic direction. Fashion photography first and foremost will always be a genre of photography that has something to do with clothes, accessories, shoes and other fashion items. It will always offer us the image of being glamourous, stylish, trendy, sophisticate and fun. As always the SecondLife world takes on a hyper-kinetic timeline from the real world. It is by it's very nature a departure into the virtual. This by no means limits things to what appears on any computer screen. Fashion photography offers us the ''Alice effect'' where we can step through the looking glass (our computer screens) and be transported on a wonderful journey.