What is this "following"?

[Candie Upshaw]

I have been told via email from LL, that another resident is now "following me". What is this? I have never come across it before and have no idea what it means or how its done...

[Rolig Loon]

Nobody is "following" you.  This is LL's way of telling you that somebody is interested in using an RSS feed to watch what's put on your facebook-wannabe public profile.  You can kill it by opening the Privacy tab in your profile and making all the settings as strict as possible.

[LoveAngeL Lyre]

Hello Candie. Don't worry about that. It is the new option of Web Profiles. For more details have a look here.

 

[PeterCanessa Oh]

Several other people are creeped-out by this unexpected 'following'.  It is being discussed in a couple of forum threads such as http://community.secondlife.com/t5/General-Discussion-Forum/Linden-Labs-I-don-t-want-anyone-quot-following-quot-me-Ever-I/m-p/1130549/message-uid/1130549#U1130549