A very warm welcome to you Kim.
I must tell you that you are going to have a very difficult time trying to find the Xfactor in SL as Secondlife™ is drowning in a sea of dross because of rubbish, deluded creators gaming the system.
Unless you can persuade Linden Lab to stop the gaming, the cheating, your task will be impossible.
Kim, Here is a post I made approx. a year ago comparing Secondlife™ to the Xfactor maybe it will make interesting reading for you.
https://blogs.secondlife.com/message/383643#383643
Kim, if Secondlife doesn't look attractive, how will you attract and retain new users ?