How is traffic calculated

[Sylvia Fitzpatrick]

Our visitor numbers seem to have no bearing on our traffic count. How is it calculated?

[Rolig Loon]

Traffic counts the number of minutes an avatar spends in a parcel but only for avatars that do not move to another parcel (for at least five minutes) within the 24 hour data-collection period.  So an avatar who pops in to your parcel and leaves within 5 minutes does not count for traffic purposes, but one who stays for at least 5 minutes gets 1 traffic point per minute.  The total traffic number for the parcel is the sum of all avatar points during that period.

There have been some recent irrgularities, so you'll find discussions of traffic in a couple of the forums as well as a few questions here in Answers.

[Irene Muni]

According to Knowledge Base ( http://community.secondlife.com/t5/English-Knowledge-Base/Guidelines-for-creating-search-listings/ta-p/803947#Section_.5.6 ) "Traffic is a numerical metric calculated for every parcel of land inworld. This score can be summarized as the cumulative minutes spent on the parcel by all visitors to the parcel within the previous day. (The value shown in About Land is based on data gathered from midnight to 11:59 PM, Pacific Time.) It is calculated by taking the total seconds spent on the parcel, dividing by 60, and rounding to the nearest whole minute. For example, if your parcel has a cumulative seconds total of 121s over the course of a day, the traffic score is 2."

[Charles Hera]

Just wanted to note that my land traffic numbers have been reading 885 for several days. So while they are supposed to reflrect the previous time before, that time seems to have changed into longer increments .