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The more you pay for a classified ad, the higher it ranks in the search listings.  If you can't find yours, it may be hiding down among the cheap ads.  The other major factor that affects search is your choice of key words.  If you are trying to sell a French Gothic Cathedral, for example, nobody is going to find it if you use key words like "building" and "church". The more specific you can be, the more likely people are to find your cathedral (within reason -- few people will think to look for "Reims Cathedral").

Personally, I have never seen evidence that classified ads that I have placed made any difference at all to my sales.  When I place items in my in-world shop, I always click "Show item in Search," which costs nothing.

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