On the login screen above "whats hot now" and "destinations".....

[Narcissa Larkham]

Are ten photos of sims to check out, like a spotlight.  I was wondering how sims can get their exposure there?

[Marigold Devin]

There is information about how to get exposure via the Destination Guide in the official Second Life Knowledge Base. http://community.secondlife.com/t5/English-Knowledge-Base/About-the-Second-Life-Destination-Guide/ta-p/700059

Part way down it reads:

Information for landholders and other stakeholders

Currently, the best way for a Resident to promote a venue, event or business is through inworld search or the classifieds. We encourage all venue owners to review the guidelines at the Search FAQ for information on how to maximize your presence using inworld Search.

Venues and content featured in the Destination Guide are not paid placements. However, we welcome Resident suggestions for cool spots to feature. Some entries included in the Guide are also surfaced on the website for Residents exploring SecondLife.com for the first time. You can submit a venue for consideration on the Destination Guide Suggestion Page. Be sure to follow the submission guidelines below.

 

I hope this is the information you are seeking.