The last year it was a no-brainer to go premium rather than pay rent, and it's still better than paying tier at low levels, yes, but it's much more expensive than it was before they made any changes, and I feel that can't be something they were unaware of.
Having persuaded my friends of the value of going premium, and it only costing them $1 a month or essentially 250L a week to own their own 1024, I now feel a bit of a tit.