Despite all the "blah blah it's only business" replies--yes, the ads cheapen SL, especially for anyone who might be thinking of joining who happens upon the log-in page. It no longer seems something special--and attractive. And in the past two days, the ads have gone over the top--Thai models and Ukrainian women looking for lonely hearts? And just today, ads for other virtual worlds? A golf game with 6 million members? And as I write this, I"m invited to "rebulid Middle-Earth by playing the Hobbit." That's rather like GM running ads for Ford. Is LL hoping to shut themselves down? I've been in SL for 6 years, and this is the first thing LL has done that truly leads me to think it's sinking fast.