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    Selling objects

    How to sell an object

    Follow these steps to put an object up for sale:

    1. Right-click the object and choose Edit.
    2. Click on the General tab. If you don't see it, click More.
    3. Select the For Sale checkbox.
    4. In the dropdown menu next to the For Sale checkbox, select how you want to sell the object.
      • Original: Sell that exact object. When a Resident buys the object, it will stay right where it is and change owners.
      • Copy: Sell a copy of the object. The object will remain where it is, and the purchaser will receive a copy of the object.
      • Contents: Sell the objects, clothing, etc. in the Contents folder of the object. The purchaser will receive a folder (with the same name as the object) containing a copy of the object's contents (or the contents themselves if they are no-copy).
    5. Enter the price of the item in the the Price: L$box just below the For Sale dropdown menu.
    6. If you want the item to be searchable on the Second Life Marketplace, select the Show in search checkbox. Read more about selling in the Marketplace.
    Tip: The best way to sell clothing, animations, or multiple related items is to place them in an object and sell its contents. This works beautifully for complete outfits and costumes!

    Should you sell Original, Copy, or Contents?

    Should you sell your inworld Second Life creations as Original, Copy, or Contents? That depends on how the object is presented and what you intend to do with it.

    Tip: There are more advanced ways of selling objects, such as the web-based Marketplace and scripted vendors, which can help you track sales, run multiple locations, automate product updates, and more. 


    With this option, you sell the actual inworld object "as is." If someone buys it, they're informed they now own the object as they see it inworld. If they want to take it with them, they must take it into their inventory. Otherwise, it stays inworld and could be returned or lost.


    Selling originals is useful for:

    • Creating "exclusive" or "limited-edition" works of art with a limited number of copies, creating artificial scarcity that some find attractive. For example, you place five vases on a shelf, and as each one is bought, the buyer takes it off the shelf.
    • Yard sales involving no-copy but transferable objects, where you're not the original creator and it's usually preferable to show objects in 3D instead of a packaged picture; or if you have lost or discarded the original packaging.
    • If you've built a structure on someone else's land and want to sell it to them, in-place, without them having to re-rez it.


    When you sell an original item, the new owner has to buy each object, and there's no way to set objects for sale as there is for land.  However, if you're selling one of your land parcels, there's an option to also "Sell the objects with the land."


    With this option, you sell a copy of the object you bought. The original stays inworld, while the copy appears in your inventory.


    • If the object is meant to be used as-is, you can rez it inworld. For example, you see a pretty tree inworld and you buy that.
    • An advantage to having the boxed copy is a backup that's more resilient to being messed up, unlike a folder that can have its contents jumbled.  A creative way of dealing with that when selling Contents is to also recursively include a boxed object inside the contents. Then, you both (1) remove the need to rez a box inworld and (2) provide a backup.


    If the object came in a box, you need to not only unrez it, but unpack it, also known as "opening a box" (because the container object is treated as such). For creators, there's a click action you can use so customers can left-click to open a box (simpler than right-clicking and using the context menu).

    In many cases, you're better off selling Contents rather than Copy, because it reduces the potentially frustrating intermediary steps of opening the box. It can be hard to find somewhere to rez, not to mention the incremental time spent.

    An exception to this is if you consider packaging an important part of the experience, like if your boxes look really beautiful.


    With this option, you sell what's inside the container object you bought.  It appears in the recipient's inventory in a folder titled with the object's name.

    The contents are what you see when you right-click an object, choose Edit, and click the Content tab.

    Selling contents is often the best choice for selling what's inside wall display container objects that show a representation of what's inside instead of the actual object, unless there's an advantage to do otherwise. For example, a loveseat you can "try before you buy" can be sold as a Copy, but a box containing several loveseats in different colors should be sold as Contents.

    In a container object's contents, in addition to the actual product, you can include supplementary items. For example, notecards with "read me" info and other documentation, and a landmark back to your store so the buyer can find you again easily.

    How to set permissions on an object

    Permissions on an object determine what other people can do with it.

    To set permissions:

    • If the the object is inworld (rezzed), right-click it and choose Edit, then navigate to the General tab.
    • If the object is in your inventory, right-click it and choose Properties

    The entries you want to change are listed under Next owner can:

    Modify: Permits the next owner to modify your creation.

    Copy: Permits the next owner to copy your creation, retaining a copy in inventory when the object is dragged inworld.

    Transfer: Permits the next owner to give your creation to someone else. If the object also permits copying, the copies can be sold. If the object does not permit copying, only the original object can be sold. Unchecking this means the next owner cannot give the object to anyone else.

    Important: Permission settings set while an object is in your inventory are not cross-checked with Contents until rezzed. When transferring an item to another Resident, be sure to rez and retake it first to ensure thats its permissions are set correctly. 

    You cannot regain permissions for an object you have given to someone else. Linden Lab is unable to reset permissions on an object.

    If permissions allow, it is a good idea to create a backup copy of an object before you give it to someone else. This way, you always have a copy of the "most permissive" version of the object!

    Important: Default permissions are no modify and no copy! Always check permissions before giving objects to others.

    Bulk-setting permissions

    The Second Life Viewer includes some features for bulk-setting permissions. That means you can apply permissions across multiple items instead of one at a time.

    Setting default permissions when uploading

    To bulk-set permissions when you're uploading images (textures), sounds, or animations:

    1. Go to Build > Options > Set Default Permissions.
    2. A window appears allowing you to specify Next owner can permissions. Choose to allow others to Modify and/or Copy and/or Resell/Give away the objects. (Note that your default permissions also apply to single uploaded items.)
    3. Select Build > Upload > Bulk (L$10 per file).
    4. Select multiple files by holding down the Shift or Ctrl key, then confirm upload.
    5. After the uploads are complete, open your inventory. You can right-click each item and choose Properties to verify permissions have been set correctly.

    Setting bulk permissions in an object's contents

    Bulk-setting permissions for items in an object's contents allows you to set permissions by item type (body parts, clothing, etcetera):

    1. Right-click an object with contents you want to change and select Edit.
    2. Click the Content tab.
    3. Click Permissions button.
    4. Check or uncheck content (item) types whose permissions you want to change.
    5. Under Next owner, choose to enable or disable Modify, Copy and Transfer permissions.
    6. When you're satisfied with your settings, click OK
    Tip: If you forget to apply permissions when uploading, rez a cube and drag the item(s) from inventory into the cube's contents, where you can set permissions as desired.

    Advertising rules and etiquette

    Advertisers must always take care to respect the rights and privacy of other Residents. Here are a few guidelines.

    • Adhere to the Community Standards.
    • Adhere to the Second Life Terms of Service. If you violate any of these rules, your account may be suspended or terminated.
    • Post in the appropriate channels. You might try posting in the designated Classifieds section for a small fee, or posting for free in the Classifieds section of the Second Life official forums. Many Resident-run forums and publications also welcome advertisers, but make sure to read their advertising rules and policies before you start posting.
    • Keep it legal. You are legally responsible for your own actions in Second Life, for example, the rules for ad farms and network advertisers.   Also, Linden Lab will remove without refund any classified ads, event listings, or land descriptions that advertise gambling.

    Read Selling in the Marketplace to learn more.

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