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SL20B Shop & Hop Applications Now Open for Merchants!

Linden Lab



Save the date! On June 23rd, Second Life will be turning 20! The 20th annual Second Life birthday celebration (SL20B) will be held from June 22nd to July 11th. Get ready for 20 fun-filled days of live music, performances, shopping, and amazing community exhibits!

This year’s Birthday theme is Our Fantastic Future. The cornerstone of this idea is what we would define as eco-futurism including sustainability, a focus on our environment, and the next generation of our world. Some might call this science fiction, but what is science fiction except a dream for a possible future? In Second Life we build worlds. Our worlds, our way. For SL20B, we invite you to show us your worlds of the future!

The SL20B Shop & Hop event is the official multi-region shopping event of the 20th annual Second Life birthday celebration. This event brings together many of the top merchants across SL for exclusive items and discounts on some of the best creations in Second Life.

New this year we are offering two types of Shop & Hop regions, Moderate rated regions and Adult rated regions. 

Are you a merchant or creator that wants to participate? If so, then please fill out this form by May 14th. We will be filling in stores as we receive applications so please apply sooner rather than later.

Some important details for participating merchants:

  • The set-up for participating merchants will be held June 9-14 and all participating merchants are required to have at least a 20% discount on all items.
  • All merchants must provide a new and exclusive, for the duration of the event, non-group gift.
  • Items need to be appropriate for a moderate audience.

Over the next month, keep an eye on our blog for more information about the SL20B celebrations!

Shop & Hop Application - Applications close on May 14th, 2023
Volunteer Application - Applications close on May 14th, 2023 
Exhibitors Application - Applications close on May 14th, 2023 
Performer Application - Applications close on May 14th, 2023 
Music Fest Application - Applications close on April 9th, 2023

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