"We are moving from warm tones to hot, hot, hot this week. I give your RED. I remember reading an interesting factoid in a color theory book long ago.  When faced with choosing what  color "red" really is, no two persons would agree. Since there ARE an infinite number of reds the eye can see, this wasn't a terribly scientific quote, but you get the idea. So find YOUR red and crank things up a bit." Read more on the blog.