In my experience, you setup the search on your SIM / Parcel. Then you have an object with the name of your company on it. You then edit the object and in the General Tab, you will see toward the lower area, a box you can check mark that says "SHOW IN SEARCH". This object will then show up when people search for something that is similar to their own search criteria.
Also, do not forget the description inside of the object. You can name the object, but it also has a spot where you can Edit its description. All objects do.
Hope this helps.