The Second Life Destination Guide highlights some of the best inworld locations and Resident creations. For new and existing Residents alike, it is the place to go to explore and discover what's most exciting in Second Life. Linden Lab keeps the Destination Guide fresh with regular updates, so check back frequently!
Venues and content featured in the Destination Guide are not paid placements. The best way to promote a venue, event or business is through inworld Search or the classifieds.
The Destination Guide is available several different ways:
Directly on the Web at http://secondlife.com/destinations.
In the Second Life Viewer:
- Click in the toolbar (by default, this button is in the bottom toolbar). The DESTINATIONS window appears, displaying the categories of destinations; click through and then click on a destination to teleport there.
- Click to open the Second Life Search window. Then click the Destination Guide tab and search or peruse the incredible variety of locations and events!
Currently, the best way for a Resident to promote a venue, event or business is through inworld search or the classifieds. We encourage all venue owners to review the guidelines at the Search FAQ for information on how to maximize your presence using inworld Search.
Venues and content featured in the Destination Guide are not paid placements. However, we welcome Resident suggestions for cool spots to feature. Some entries included in the Guide are also surfaced on the website for Residents exploring SecondLife.com for the first time. You can submit a venue for consideration on the Destination Guide Suggestion Page. Be sure to follow the submission guidelines below.
Selections for inclusion are at the sole discretion of Linden Lab.
Criteria favoring selection:
- The venue is a high-quality implementation of the Second Life experience.
- The venue appeals broadly to the Second Life community, including new Residents.
- The venue is exceptional or unique.
- The venue is being promoted outside Second Life and is participating in the inSL logo program, if appropriate.
- The venue has a real and active community.
- The submission includes a compelling and visually interesting screenshot.
- The submitted description text accurately describes the location.
Criteria weighing against selection:
- The venue or one like it has been included before.
- The venue has been warned for failure to comply with some aspect of the Terms of Service.
- The venue and/or submitted screenshot appears to contain unlicensed, copyrighted and/or trademarked content that may not be authorized by the rights holder.
- The venue is currently violating the Terms of Service through use of bots, campers, illegal gambling, or mainland Adult content.
- The submitted screenshot contains promotion text over the main image.
- The submitted description text includes lists of keywords and/or incoherent or inaccurate text.
If you wish to be eligible for inclusion in the Newcomer Friendly Spots category of the Destination Guide, please consider whether your venue meets some of the following suggested guidelines:
- Is the landing point (and any immediate surrounding areas) optimized for new residents? For example, is it set correctly so arriving visitors land at the right spot? Also, do navigation tools like teleporters route people to the right place?
- If some of your key attractions are not in the immediate vicinity of the landing point, be sure to include clear signage or arrows that point visitors in the right direction. We recommend including calls-to-action for nearby activities and games so that newcomers can easily find fun things to do.
- Avoid use of "insider" language or instructions that may be confusing to someone accessing Second Life as a new Resident.
- Is the venue arrival experience free of unsolicited group invites, excessive notecards and other inventory offers? These notifications are confusing to many new Residents, who are unfamiliar with how groups and inventory work in Second Life.
- Consider how your venue design and its surroundings will be experienced by someone who is unfamiliar with Second Life. For example, do seats use one-click sit actions? Do other interactive objects, like vehicles, work? (We recommend that you test them using an alt account to make sure non-owners can use them, too.)
- Are there clear pointers to get further help with Second Life? For example, a scripted sign that links to Second Life Answers community help.
- Does the venue have an active and welcoming community within close proximity of the landing point?
You can nominate venues for inclusion in the Editors' Picks or Popular Places categories on the Destination Guide Suggestion Page.
- Editors' Picks features venues that highlight some of the best architecture, activities, communities and/or creative efforts in Second Life. The features are refreshed periodically.
- Popular Places features venues frequently populated with real people, communities and conversations. This list is periodically refreshed but does not reflect real-time traffic and activity, nor does it aim to reflect the most popular places in Second Life. Every effort is made to include venues that adhere to Linden Lab’s policies on traffic bots and camping.
Second Life’s Destination Guide aims to include a wide variety of communities and venues, including those in regions with Adult ratings. However, as a globally available service, Second Life is subject to many regional restrictions that prohibit advertising or promotion for some types of content and services, such as escorts and explicit content, including nudity.
Because content listed in the Destination Guide can be seen by users of all ages and in all territories, no descriptions — regardless of rating — should contain explicit or overtly sexual language or imagery.
Linden Lab’s guidelines for inclusion of adult-rated content in the Destination Guide aim to be consistent with the search-industry standards for advertising and search-engine promotion, as seen in these published guidelines by Google, Microsoft and Yahoo:
- Google AdWords Adult Content Guidelines
- Bing Ads Adult Content Guidelines
- Yahoo!/Gemini Adult Content Guidelines
As with all Destination Guide submissions, each entry is subject to review and editing by Linden Lab editorial staff. For more information on Second Life and Maturity Ratings, see Second Life Maturity Ratings page in the Knowledge Base and the Adult_Content_FAQ in the wiki.
You may suggest a destination using the form if:
- You personally own the parcel.
- You belong to the group that owns the parcel.
- You are on the access list of the Private Region that contains the parcel.
- The parcel belongs to Governor Linden and is set in ABOUT LAND > OPTIONS tab as a Hangout.
- The parcel belongs to a friend and is set in ABOUT LAND > OPTIONS tab as a Hangout.
- The parcel is 512m2 or larger.
Suggested venues must comply with all of the following:
Residents are limited to two suggestions per month. You can also email the Destination Guide editors your suggestions. Please include a link to your image that meets the submission criteria below:
The quality and aesthetic composition of your image helps persuade Residents to visit your suggested inworld location, so submit a well-composed screenshot that captures the creativity, community and/or aesthetic beauty of your venue. Do not layer or embed any text or logos within the photo itself. You have an opportunity to add descriptive text separately in the Description field of the entry form.
Focus on specific attractions you want visitors to see first. Specifically, if you're submitting an image for a store, generally emphasize your products rather than the store building. For example, if you make clothes, snapshot your avatar in a flattering pose wearing one of your dresses. Or if you have an attractive and creative vendor display, use that. If you've been selling in Second Life for awhile, you likely already have product photos as part of your branding that you can repurpose to save you time. However, an exception applies if your store is an attraction itself, like it's in a beautiful forest worth exploring.
The Destination Guide submission form asks you to include a link to a web-hosted screenshot of your venue. Your image can be hosted on any photo-sharing or web-hosting site, such as Flickr or Photobucket. Use JPG format with the dimensions of 657 width by 394 height, in pixels. For example (see on Flickr?
Be sure to include the full URL (ending in
.jpg) to the web-hosted screenshot for your listing. Please note that the Destination Guide user suggestion form may reject images that do not meet this exact criteria. If you use Flickr to host your image, make sure to include the proper image URL (ending in
.jpg) in the form.
In some cases, Linden Lab editors may re-shoot images to improve visual clarity or composition, but we strongly prefer you submit quality images to begin with.
Inworld photography resources
If you're unfamiliar with taking inworld photos, check out the following resources that offer tips and best practices:
- Guide to High-Quality Photography by Torley Linden.
- Taking high-res snapshots by Strawberry Singh.
- The Checklist is comprehensive photo shoot preparation, by Cajsa Lilliehook.
- Second Life Flickr Group includes many pictures from other Residents.
And of course, look at existing Destination Guide submissions to see what your fellow Residents and the Linden Lab editors have done.
The submission form asks you for descriptive text of up to 400 typed characters.
Destination Guide uses third-person voice, so avoid use of first-person language (such as I, we, our and my). Also, please refrain from using overly-hyped or promotion-heavy language; Destination Guide entries should be informative rather than overtly promotional in nature. Lists of keywords are not acceptable as descriptive text.
Linden Lab reserves the right to edit material for length and clarity.
For questions or update requests to existing entries, or to report an error — like a wrong SLurl or place that's gone — contact the Linden Lab editors via email. Please note that we are not able to respond to every inquiry, however we welcome all comments, feedback and suggestions.
Edited by Jeremy Linden