Be careful when thinking about new user log-ins. It's retention that's key. New user sign-ups were once well over 20,000/day, while concurrency was declining. For every 20,000 people who entered for (perhaps) the first time on any particular day back then, approximately 20,010 left forever. Concurrency seems to have stabilized. I view that 5000 number as an improvement. There's a finite number of people you can attract, then lose forever. The slower you go through them, the longer your pote