New book about SL: "Making a Metaverse That Matters"
Wagner James Au, who was LL's "embedded journalist" in the early days, has written a new book about metaverses which covers SL's history at length. He covers the onboarding and mass appeal problem at length. He quotes an analyst from 2010: "Second Life is an extreme example of how you can develop a very happy group of customers, and still fail miserably at reaching a wider audience."
Worth a read. I assume all the Lindens have read it already.
He discusses why SL hit a ceiling while IMVU, VRchat, and Roblox continue to grow. That's the important takeaway here. What have they got that SL doesn't have?
Maybe SL needs more game-like content to overcome the huge loss of new users through onboarding failure.
After reading that book, I went over to "WelcomeHub" (no space) yesterday, to see how new users were faring. It's not going well.
When WelcomeHub first opened, they had maybe five "mentors" standing around. Yesterday, ze
