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Our annual multi-region inworld birthday shopping event is coming back this summer -- and we’ve just opened up the new application form for merchants who want to participate! The SL17B Shop & Hop event, to be held June 19 through July 12, is the official multi-region shopping event of the 17th annual Second Life birthday celebration (SL17B). This event brings together many of the top merchants across SL for exclusive items and discounts on some of the best creations in Second Life. Are you a merchant or creator that wants to participate? If so, then please fill out this form before Monday, June 1st, 2020. We will be filling in stores as we receive applications so please apply sooner rather than later. Some important details for participating merchants: The set-up for participating merchants will be held June 10-15 and all participating merchants are required to have at least a 20% discount on all items. Merchants are strongly encouraged to provide a new and exclusive, for the duration of the event, non-group gift. Items need to be appropriate for a moderate audience. For more details, see the application form. LAST CALL FOR SL17B EXHIBITORS SL17B celebrations begin June 19, which is only one month away - so this is a “last call” for exhibitors who are interested in participating. In Second Life, you can explore the (virtual) world from the safety and comfort of your own home -- and that’s why we’ve selected “vacations and road trips” as this year’s SL17B theme. Whether you teleport directly or travel to your favorite SL destinations by plane, train, or automobile, we hope to see a wide variety of community exhibits and experiences that celebrate the spirit of Second Life escapism and travel. Interested exhibitors can apply now to participate in the festivities using our official exhibitor application form.

Dear all Lindens, Moles, SL17B staff, hosts and helpers, Thank you for amazing Second Life 17th Birthday - so many wonderful things to explore, be inspired by. The live events and DJ events were excellent, as the huge number of people attending the events showed. Meet the Lindens (and Moles) one of best regular Second Life birthday events. With an event so big, it is impossible to cover everything and the hidden gems, I often discovered by chance walking around and curious exploring artists, creators, organizations contribution to SL17B. I collected some of my experiences in my Flickr album SL17B And thanks to all the wonderful people I meet, laughed with, partied with - shared so amazing memories with. See you all next year at SL18B! 🥰

Someone said to me to not post links in the SL17B chat, and I had to immediately quit myself the SL17B groups, in danger that I could get kicked from the event, and log out from SL. All because i just was streaming video. Is that happening too often to you all? Just to let me know. This never happened to me until TODAY.

Second Life’s 17th Birthday celebrations continue this week with more fun and events, including an opportunity to meet the people behind Second Life. Here’s your chance to learn more about future plans for Second Life and other behind-the-scenes information via a series of special Town Hall Q&A events at SL17B hosted by beloved community member and Prim Perfect owner Saffia Widdershins. For each event, you can join inworld or watch via live video on many of our social channels, such as YouTube, Facebook, or Persicope. Do you have a question that you would like to submit in advance? Please submit your questions via the submission form on Saffia's blog. It all begins today at 2 p.m. with an opportunity to meet Linden Lab CEO Ebbe Altberg, who will be discussing a variety of topics including the impact of the pandemic on operations and what to expect in the future for Second Life. ABOUT EBBE LINDEN CEO, Linden Lab Ebbe Altberg came to Linden Lab with more than 25 years of experience leading teams and creating software used by hundreds of millions of users. After graduating from Middlebury College he went on to work at Microsoft, where he spent most of his 12 years leading teams that created the world’s most popular productivity products such as Word, Excel, PowerPoint, and Office. Meet the Lindens - Ebbe Linden Meet Linden Lab CEO Ebbe Linden on June 22 at 2 p.m. (Pacific). Ebbe has more than 25 years of experience leading teams and creating software used by hundreds of millions of users. Learn about his vision for Second Life at this special event. Visit in Second Life On Tuesday, don’t miss a Q&A with VP of Product Operations Patch Linden. Here’s your chance to learn more about the future of Linden Homes and other timely topics. ABOUT PATCH LINDEN VP, Product Operations A Resident since 2004, Patch was born into Second Life in September of 2007. As the VP of Product Operations, he works to bring the best of product and support based decisions on a daily operational basis to the virtual world platform for Second Life, while maintaining oversight on how all of the various teams within Linden Lab can best work together for the highest good of the Residents and the business. Meet the Lindens - Patch Linden Meet Linden Lab VP of Product Operations Patch Linden on June 23 at 2 p.m. (Pacific). Patch works to bring the best of product and support based decisions on a daily operational basis to the virtual world platform for Second Life, while maintaining oversight on how all of the various teams within Linden Lab can best work together for the highest good of the Residents and the business. Visit in Second Life On Wednesday, our Town Hall spotlight focuses on VP of SL Engineering Oz Linden. Oz will discuss a variety of topics about Second Life including a progress report on the migration to the cloud, the development of a new mobile companion application, and much more. ABOUT OZ LINDEN VP, Second Life Engineering Prior to joining Second Life, Oz spent many years developing all sorts of networking code -- eventually including contributions to the development of HTTP and from there to open source SIP (voice over IP). Internet Telephony turned into something of a corporate nightmare, so he looked around for something more fun. A friend who was working at the Lab recruited Oz to help with the open-source program. Since he had already played a little with Second Life, he thought that it certainly met the "fun" criteria but he had no idea just how much fun. Nine years later, Oz is responsible for Second Life Engineering and having the time of his life. He is proud to be working on a product that means so much to so many people. Meet the Lindens - Oz Linden Meet Linden Lab VP of Engineering Oz Linden on June 24 at 2 p.m. (Pacific). Oz is responsible for Second Life Engineering and is proud to be working on a product that means so much to so many people. Visit in Second Life On Thursday, you won’t want to miss your chance to hear directly from the entire Marketing team, including Brett, Strawberry, Darcy, Maveric, and Tara Linden. The team will be discussing everything from recent campaigns to future acquisition and branding initiatives. ABOUT THE SECOND LIFE MARKETING TEAM The Second Life Marketing team consists of Brett, Darcy, Strawberry, Maveric, and Tara Linden. Together they focus on both the acquisition of new users and the retention of existing users for Second Life. The team uses both paid and non-paid tactics to promote Linden Lab and its products across both traditional and digital media outlets. The team includes industry veterans and experts in advertising, public relations, editorial, e-commerce, web analytics, SEO/SMM/SEM, and social media community management. Meet the Lindens - Marketing Team Meet the Linden Lab Marketing Team on June 25 at 2 p.m. (Pacific). The Marketing team consists of Brett, Darcy, Strawberry, Maveric, and Tara Linden. Together they focus on both the acquisition of new users and the retention of existing users for Second Life. Visit in Second Life On Friday, Patch Linden returns with the Moles! ABOUT THE MOLES The Moles are builders, scripters, and content creators employed by Linden Lab to work in the Linden Department of Public Works. Meet the Moles Meet the Moles on Friday, June 26th at 2 p.m. (Pacific). The Moles are builders, scripters, and content creators employed by Linden Lab to work in the Linden Department of Public Works. Visit in Second Life These events are among the many happenings this week on the SL17B regions. Check out the Destination Guide and our full events calendar on our SL17B landing page to see what else is happening!

SL17B is now officially open! Second Life is celebrating its 17th birthday with our biggest celebration ever -- this year we have over 20 regions filled with parties, live music, deejay performances, and special events. We'll be live streaming the opening ceremony today at 11 a.m. (SLT) and many community members are already starting to share their SL17B explorations on YouTube. We also encourage you to share snapshots of your favorite spots on our official SL17B Second Life Birthday Celebration group on Flickr. There's also a great pocket guide to the celebrations recently published on Inara Pey’s informative Living in A Modem World blog. Here’s the rundown of some highlights from this year’s celebration, which runs through July 12: SL17B Destination Guide & Over 170 Community Exhibits! At the heart of SL17B are over 170 exhibits that showcase a wide range of creativity across the many diverse communities in Second Life. Expect the unexpected as you explore and discover how each exhibit offers its own interpretation of this year’s theme “vacations and road trips.” To get started, check out the Community Experiences category in our dedicated SL17B Destination Guide. In addition to the community builds, there are several birthday events happening all over Second Life. Our Destination Guide also features an SL17B Featured Events category chock-full of places that are celebrating with us - make a point to join your fellow Residents in the festivities. Shop & Hop - 200 Merchants Across 10 Regions This year’s Shop & Hop event is our biggest ever -- with more merchants, more regions, and more gifts than in any previous year! The event features a record-breaking 200 participating merchants across 10 regions. In addition to deep discounts and deals, there are also exclusive and completely new gifts available for free at many shops. There’s something for everyone this year -- you’ll find a broader range of items than in the past including home and garden, breedable pets, and many miscellaneous items and toys that range from fun to obscure. Whether you are into fashion or roleplaying, you’ll find items across a variety of themes including fantasy, cyberpunk, historic and more. A full list of participating Merchants is available on the blog. Music Fest - Two Days of Live Performances By Top SL Musicians Many of the top performers in Second Life have come together to perform live at the SL17B Music Fest, a special two-day music event held June 19-20 at the SL17B Live Stage. Here’s your chance to celebrate Second Life’s 17th Birthday while experiencing some fantastic talent that you won’t want to miss. The full line up is available on our blog. SL17B Music Fest Many of the top performers in Second Life have come together to perform live at this special two-day music event, held June 19-20 at the SL17B Live Stage. Here’s your chance to celebrate Second Life’s 17th Birthday while experiencing some fantastic talent that you won’t want to miss. For full Music Fest schedule, visit: community.secondlife.com/blogs/entry/4870-sl17b-music-fest-lineup-schedule Visit in Second Life Meet the Lindens Learn more about the people behind Second Life at our annual series of Meet the Lindens Town Hall events, held daily at 2 p.m. SLT on June 22-26. Participants this year include Ebbe Linden (June 22), Patch Linden (June 23), Oz Linden (June 24), and the Linden Lab Marketing Team (June 25). You also get the chance to meet the Moles (June 26). Meet the Lindens Meet the people behind Second Life. Here’s your chance to learn more about future plans for Second Life directly from executives via a series of special Town Hall Q&A events at SL17B. Participants include Ebbe Linden (June 22), Patch Linden (June 23), Oz Linden (June 24), and the Linden Lab Marketing Team (June 25). You also get the chance to meet the Moles (June 26). All events at 2 p.m. (Pacific). Visit in Second Life Free SL17B Gifts & Swaginator Hunt Who doesn’t want free swag? Pick up your free Swaginator HUD to seek and find unique gifts scattered across the SL17B regions. There’s also a bunch of goodies to grab at the SL17B Gifting Area -- and don’t forget to explore the many shops in the Shop & Hop event as many also are giving away free items. SL17B Swaginator Gift Hunt Happy SL17B! Pick up several cool gifts through the Swaginator HUD. Can you find them all? Runs from June 19th to July 12th, 2020! Visit in Second Life Full Event Calendar You’ll also want to catch the many DJ performances and other special events. To keep on top of what is happening each day, visit the full SL17B event calendar or our SL17B Landing Page. We are so excited about celebrating with you - and look forward to more great Second Life Birthdays!

The SL17B Shop & Hop is almost here -- and this year it is bigger than ever! The event opens Friday, June 19 at 9 a.m. SLT with more merchants, more regions, and more free gifts than ever! This year, you’ll find a record-breaking 200 participating merchants across 10 regions. In addition to deep discounts and deals, there are also exclusive and completely new gifts available for free at many shops. There’s something for everyone this year -- you’ll find a broader range of items than in the past including home and garden, breedable pets, and many miscellaneous items and toys that range from fun to obscure. Whether you are into fashion or roleplaying, you’ll find items across a variety of themes including fantasy, cyberpunk, historic and more. We can’t wait until it formally opens to the public on Friday - but who wants to wait when you get early access! If you are ready to shop now, join the official Second Life Birthday group inworld and you’ll be granted access before the general public. Before you jump inworld, you can get a sneak peek at many of the items that will be available in the official Second Life Shop & Hop Flickr pool. Don’t forget to share photos of your haul and SL17B explorations in the Second Life Birthday Celebration Flickr group, too. To visit the SL17B Shop & Hop event - start at any one of the Regions - but be sure to visit them all to see everything that's available. A complete list of participating Merchants is below*! AURELIAN REGION STORE NAME STORE LOCATION .: Runic :. https://maps.secondlife.com/secondlife/Aurelian/99/23/53 [ keke ] https://maps.secondlife.com/secondlife/Aurelian/60/100/53 [Krescendo] https://maps.secondlife.com/secondlife/Aurelian/100/200/53 {Limerence} https://maps.secondlife.com/secondlife/Aurelian/23/159/53 #ADORED & VICE X #ADORED https://maps.secondlife.com/secondlife/Aurelian/88/164/53 Addams https://maps.secondlife.com/secondlife/Aurelian/165/93/53 Bauhaus https://maps.secondlife.com/secondlife/Aurelian/228/158/53 Birth https://maps.secondlife.com/secondlife/Aurelian/167/168/53 ChicChica https://maps.secondlife.com/secondlife/Aurelian/161/233/53 Dahlia https://maps.secondlife.com/secondlife/Aurelian/202/101/53 Fantavatar & Moonstruck https://maps.secondlife.com/secondlife/Aurelian/99/51/53 Foxy https://maps.secondlife.com/secondlife/Aurelian/197/158/53 Harshlands https://maps.secondlife.com/secondlife/Aurelian/158/26/53 Juna Artistic Tattoo https://maps.secondlife.com/secondlife/Aurelian/229/102/53 K&S https://maps.secondlife.com/secondlife/Aurelian/54/161/53 Lilith's Den https://maps.secondlife.com/secondlife/Aurelian/155/60/53 LOVE SUPERSTORE https://maps.secondlife.com/secondlife/Aurelian/99/228/53 MIWAS https://maps.secondlife.com/secondlife/Aurelian/158/203/53 pixicat https://maps.secondlife.com/secondlife/Aurelian/92/89/53 Spyralle https://maps.secondlife.com/secondlife/Aurelian/28/99/53 FROSTED REGION STORE NAME STORE LOCATION .EscalateD. https://maps.secondlife.com/secondlife/Frosted/99/51/53 {le fil cassé} https://maps.secondlife.com/secondlife/Frosted/165/93/53 Ashbourne & Co. Fine Jewellers https://maps.secondlife.com/secondlife/Frosted/100/200/53 Avi-Glam https://maps.secondlife.com/secondlife/Frosted/88/164/53 Blossom&Seeds https://maps.secondlife.com/secondlife/Frosted/54/161/53 Devinz Designz https://maps.secondlife.com/secondlife/Frosted/158/26/53 Dragon Magick Wares https://maps.secondlife.com/secondlife/Frosted/23/159/53 e.marie https://maps.secondlife.com/secondlife/Frosted/167/168/53 Enchante' https://maps.secondlife.com/secondlife/Frosted/99/228/53 Entice https://maps.secondlife.com/secondlife/Frosted/161/233/53 Eudora3D https://maps.secondlife.com/secondlife/Frosted/158/203/53 Faida https://maps.secondlife.com/secondlife/Frosted/60/100/53 Fallen Gods Inc. https://maps.secondlife.com/secondlife/Frosted/92/89/53 Fourth Wall https://maps.secondlife.com/secondlife/Frosted/202/101/53 Gabrielle Hamelin https://maps.secondlife.com/secondlife/Frosted/228/158/53 Infinite Furniture https://maps.secondlife.com/secondlife/Frosted/99/23/53 reBourne prefabs https://maps.secondlife.com/secondlife/Frosted/229/102/53 Stories&Co. https://maps.secondlife.com/secondlife/Frosted/197/158/53 unstable. https://maps.secondlife.com/secondlife/Frosted/28/99/53 VENGE https://maps.secondlife.com/secondlife/Frosted/155/60/53 GILDED REGION STORE NAME STORE LOCATION . Hanzel . https://maps.secondlife.com/secondlife/Gilded/100/200/53 [Sheba] https://maps.secondlife.com/secondlife/Gilded/54/161/53 adorsy https://maps.secondlife.com/secondlife/Gilded/88/164/53 alaskametro<3 https://maps.secondlife.com/secondlife/Gilded/158/26/53 Astara https://maps.secondlife.com/secondlife/Gilded/99/228/53 Baiastice https://maps.secondlife.com/secondlife/Gilded/99/51/53 Chop Zuey https://maps.secondlife.com/secondlife/Gilded/228/158/53 Dark Passions https://maps.secondlife.com/secondlife/Gilded/158/203/53 Dead Dollz https://maps.secondlife.com/secondlife/Gilded/92/89/53 Kunglers https://maps.secondlife.com/secondlife/Gilded/165/93/53 Mangula https://maps.secondlife.com/secondlife/Gilded/54/161/53 Mossu https://maps.secondlife.com/secondlife/Gilded/155/60/53 ND/MD https://maps.secondlife.com/secondlife/Gilded/99/23/53 Sweet Art & Lyrium https://maps.secondlife.com/secondlife/Gilded/202/101/53 Pink Cream Pie https://maps.secondlife.com/secondlife/Gilded/28/99/53 PULSE https://maps.secondlife.com/secondlife/Gilded/60/100/53 Silvan Moon Designs https://maps.secondlife.com/secondlife/Gilded/197/158/53 Stargazer https://maps.secondlife.com/secondlife/Gilded/229/102/53 Sweet Thing https://maps.secondlife.com/secondlife/Gilded/161/233/53 Valentina E. https://maps.secondlife.com/secondlife/Gilded/167/168/53 WINGSDG https://maps.secondlife.com/secondlife/Gilded/23/159/53 GLEAMING REGION STORE NAME STORE LOCATION :::boyberry::: https://maps.secondlife.com/secondlife/Gleaming/229/102/53 .::WoW Skins::. https://maps.secondlife.com/secondlife/Gleaming/100/200/53 [satus Inc] https://maps.secondlife.com/secondlife/Gleaming/54/161/53 Alantori https://maps.secondlife.com/secondlife/Gleaming/202/101/53 DaD - Virtual Living https://maps.secondlife.com/secondlife/Gleaming/161/233/53 etham https://maps.secondlife.com/secondlife/Gleaming/60/100/53 Lapointe & Bastchild https://maps.secondlife.com/secondlife/Gleaming/167/168/53 Myth https://maps.secondlife.com/secondlife/Gleaming/99/228/53 Petrichor/Plastik https://maps.secondlife.com/secondlife/Gleaming/88/164/53 REINVENT https://maps.secondlife.com/secondlife/Gleaming/165/93/53 RNK https://maps.secondlife.com/secondlife/Gleaming/99/51/53 ROZOREGALIA https://maps.secondlife.com/secondlife/Gleaming/92/89/53 Sahi Designs https://maps.secondlife.com/secondlife/Gleaming/28/99/53 Salt & Pepper https://maps.secondlife.com/secondlife/Gleaming/23/159/53 Simply Shelby https://maps.secondlife.com/secondlife/Gleaming/158/203/53 Sintiklia https://maps.secondlife.com/secondlife/Gleaming/228/158/53 Slink https://maps.secondlife.com/secondlife/Gleaming/197/158/53 Son!a-Edge https://maps.secondlife.com/secondlife/Gleaming/158/26/53 spectacledchic https://maps.secondlife.com/secondlife/Gleaming/99/23/53 Supernatural https://maps.secondlife.com/secondlife/Gleaming/155/60/53 GOLDEN REGION STORE NAME STORE LOCATION .Tardfish. https://maps.secondlife.com/secondlife/Golden/99/23/53 *Elite Equestrian* https://maps.secondlife.com/secondlife/Golden/100/200/53 *paper moon* https://maps.secondlife.com/secondlife/Golden/202/101/53 /studioDire/ https://maps.secondlife.com/secondlife/Golden/197/158/53 3rd Eye Perceptions https://maps.secondlife.com/secondlife/Golden/155/60/53 Digital Farm System (DFS) https://maps.secondlife.com/secondlife/Golden/161/233/53 FlyingArts https://maps.secondlife.com/secondlife/Golden/60/100/53 HILTED https://maps.secondlife.com/secondlife/Golden/167/168/53 Jinx https://maps.secondlife.com/secondlife/Golden/88/164/53 L'Etre&DOUX https://maps.secondlife.com/secondlife/Golden/28/99/53 Mini A Chuu https://maps.secondlife.com/secondlife/Golden/228/158/53 Moon Rabbit https://maps.secondlife.com/secondlife/Golden/99/228/53 Polenth's Mushporium https://maps.secondlife.com/secondlife/Golden/99/51/53 REVOUL https://maps.secondlife.com/secondlife/Golden/54/161/53 Rumah Kita https://maps.secondlife.com/secondlife/Golden/158/26/53 Schadenfreude https://maps.secondlife.com/secondlife/Golden/92/89/53 solares https://maps.secondlife.com/secondlife/Golden/158/203/53 spoiled https://maps.secondlife.com/secondlife/Golden/229/102/53 Wilds of Organica https://maps.secondlife.com/secondlife/Golden/23/159/53 WK - Wild Kajaera https://maps.secondlife.com/secondlife/Golden/165/93/53 HALCYON REGION STORE NAME STORE LOCATION {CdB} Casa de Bebe https://maps.secondlife.com/secondlife/Halcyon/100/200/53 A N E https://maps.secondlife.com/secondlife/Halcyon/92/89/53 ACORN https://maps.secondlife.com/secondlife/Halcyon/155/60/53 anxiety https://maps.secondlife.com/secondlife/Halcyon/161/233/53 Aphrodite Shop https://maps.secondlife.com/secondlife/Halcyon/54/161/53 Bella Moda & Zed for MEN https://maps.secondlife.com/secondlife/Halcyon/158/26/53 Blueberry https://maps.secondlife.com/secondlife/Halcyon/167/168/53 Bonbon https://maps.secondlife.com/secondlife/Halcyon/228/158/53 BONDI https://maps.secondlife.com/secondlife/Halcyon/28/99/53 Bowers House Designs https://maps.secondlife.com/secondlife/Halcyon/158/203/53 Glam Affair https://maps.secondlife.com/secondlife/Halcyon/165/93/53 Love https://maps.secondlife.com/secondlife/Halcyon/229/102/53 Luane's World https://maps.secondlife.com/secondlife/Halcyon/202/101/53 lunar https://maps.secondlife.com/secondlife/Halcyon/99/23/53 MALified https://maps.secondlife.com/secondlife/Halcyon/99/51/53 Mandilena Gestures https://maps.secondlife.com/secondlife/Halcyon/60/100/53 MUSU https://maps.secondlife.com/secondlife/Halcyon/197/158/53 PIXEL BOX DESIGN https://maps.secondlife.com/secondlife/Halcyon/23/159/53 Tableau Vivant https://maps.secondlife.com/secondlife/Halcyon/88/164/53 Tentacio https://maps.secondlife.com/secondlife/Halcyon/99/228/53 JUBILANT REGION STORE NAME STORE LOCATION . Infiniti . https://maps.secondlife.com/secondlife/Jubilant/155/60/53 [ Aleutia ] https://maps.secondlife.com/secondlife/Jubilant/28/99/53 [C8] https://maps.secondlife.com/secondlife/Jubilant/100/200/53 [CIRCA] Living https://maps.secondlife.com/secondlife/Jubilant/23/159/53 * SK * ( Sweet Kajira ) https://maps.secondlife.com/secondlife/Jubilant/99/23/53 ATTIC https://maps.secondlife.com/secondlife/Jubilant/99/228/53 Body Language Sweet Lovely Cute https://maps.secondlife.com/secondlife/Jubilant/165/93/53 Bumblebee https://maps.secondlife.com/secondlife/Jubilant/202/101/53 ChiC buildings https://maps.secondlife.com/secondlife/Jubilant/54/161/53 Crowded Room https://maps.secondlife.com/secondlife/Jubilant/158/203/53 FaceDesk Creative Creations https://maps.secondlife.com/secondlife/Jubilant/197/158/53 FOXCITY https://maps.secondlife.com/secondlife/Jubilant/167/168/53 Ingenue https://maps.secondlife.com/secondlife/Jubilant/229/102/53 Inner Demons https://maps.secondlife.com/secondlife/Jubilant/99/51/53 Laminak https://maps.secondlife.com/secondlife/Jubilant/60/100/53 Miss Chelsea https://maps.secondlife.com/secondlife/Jubilant/161/233/53 Paragon Dance Animations https://maps.secondlife.com/secondlife/Jubilant/88/164/53 SEmotion https://maps.secondlife.com/secondlife/Jubilant/92/89/53 TIS https://maps.secondlife.com/secondlife/Jubilant/228/158/53 VOZ https://maps.secondlife.com/secondlife/Jubilant/158/26/53 SNOWFLAKE REGION STORE NAME STORE LOCATION [sau]motorcycles https://maps.secondlife.com/secondlife/Snowflake/99/51/53 {ViSion} https://maps.secondlife.com/secondlife/Snowflake/158/203/53 A&D Clothing https://maps.secondlife.com/secondlife/Snowflake/28/99/53 AlaFolie https://maps.secondlife.com/secondlife/Snowflake/161/233/53 ALMA Makeup https://maps.secondlife.com/secondlife/Snowflake/23/159/53 CHEZ MOI FURNITURES https://maps.secondlife.com/secondlife/Snowflake/229/102/53 ChiMia https://maps.secondlife.com/secondlife/Snowflake/167/168/53 Fancy Decor https://maps.secondlife.com/secondlife/Snowflake/165/93/53 LYBRA https://maps.secondlife.com/secondlife/Snowflake/158/26/53 MINIMAL https://maps.secondlife.com/secondlife/Snowflake/54/161/53 Narcisse https://maps.secondlife.com/secondlife/Snowflake/202/101/53 Native Urban https://maps.secondlife.com/secondlife/Snowflake/155/60/53 NeverWish https://maps.secondlife.com/secondlife/Snowflake/99/228/53 OA-MEO https://maps.secondlife.com/secondlife/Snowflake/60/100/53 PinkRayne https://maps.secondlife.com/secondlife/Snowflake/100/200/53 Rainbow Sundae https://maps.secondlife.com/secondlife/Snowflake/228/158/53 Rebel Pill https://maps.secondlife.com/secondlife/Snowflake/197/158/53 Safira https://maps.secondlife.com/secondlife/Snowflake/99/23/53 Sway's https://maps.secondlife.com/secondlife/Snowflake/92/89/53 Trompe Loeil https://maps.secondlife.com/secondlife/Snowflake/88/164/53 SUGARPLUM REGION STORE NAME STORE LOCATION .peaches. https://maps.secondlife.com/secondlife/Sugarplum/28/99/53 [^.^Ayashi^.^] https://maps.secondlife.com/secondlife/Sugarplum/60/100/53 *Epic* https://maps.secondlife.com/secondlife/Sugarplum/99/228/53 1313 Mockingbird Lane https://maps.secondlife.com/secondlife/Sugarplum/23/159/53 Avanti https://maps.secondlife.com/secondlife/Sugarplum/23/159/53 Belle Epoque https://maps.secondlife.com/secondlife/Sugarplum/158/203/53 Candy Kitten https://maps.secondlife.com/secondlife/Sugarplum/228/158/53 Cube Republic https://maps.secondlife.com/secondlife/Sugarplum/165/93/53 Fantasy China https://maps.secondlife.com/secondlife/Sugarplum/99/51/53 GenesisLab https://maps.secondlife.com/secondlife/Sugarplum/229/102/53 Ghoul 喰種 https://maps.secondlife.com/secondlife/Sugarplum/202/101/53 Hayabusa Design https://maps.secondlife.com/secondlife/Sugarplum/167/168/53 Holli Pocket https://maps.secondlife.com/secondlife/Sugarplum/99/23/53 lassitude & ennui https://maps.secondlife.com/secondlife/Sugarplum/100/200/53 MADRAS https://maps.secondlife.com/secondlife/Sugarplum/92/89/53 Modulus https://maps.secondlife.com/secondlife/Sugarplum/155/60/53 Secrets of Gaia https://maps.secondlife.com/secondlife/Sugarplum/161/233/53 Stardust https://maps.secondlife.com/secondlife/Sugarplum/197/158/53 The Stringer Mausoleum https://maps.secondlife.com/secondlife/Sugarplum/158/26/53 What Next https://maps.secondlife.com/secondlife/Sugarplum/88/164/53 TINSELED REGION STORE NAME STORE LOCATION :UNA: https://maps.secondlife.com/secondlife/Tinseled/54/161/53 .:Tm:.Creation https://maps.secondlife.com/secondlife/Tinseled/100/200/53 ~Mythril~ https://maps.secondlife.com/secondlife/Tinseled/60/100/53 Ade https://maps.secondlife.com/secondlife/Tinseled/165/93/53 Astralia https://maps.secondlife.com/secondlife/Tinseled/167/168/53 Boudoir https://maps.secondlife.com/secondlife/Tinseled/88/164/53 CELESTE https://maps.secondlife.com/secondlife/Tinseled/158/26/53 Dope+Mercy https://maps.secondlife.com/secondlife/Tinseled/161/233/53 JUSTICE https://maps.secondlife.com/secondlife/Tinseled/228/158/53 keikumu https://maps.secondlife.com/secondlife/Tinseled/155/60/53 Lemon Chilliz https://maps.secondlife.com/secondlife/Tinseled/229/102/53 Petit Chat https://maps.secondlife.com/secondlife/Tinseled/23/159/53 Spargel & Shine Homes https://maps.secondlife.com/secondlife/Tinseled/99/228/53 Tachinni Clothing https://maps.secondlife.com/secondlife/Tinseled/99/51/53 Teegle https://maps.secondlife.com/secondlife/Tinseled/92/89/53 The Annex https://maps.secondlife.com/secondlife/Tinseled/158/203/53 Umi Surf and Snow https://maps.secondlife.com/secondlife/Tinseled/28/99/53 United Colors https://maps.secondlife.com/secondlife/Tinseled/197/158/53 Vanity Hair https://maps.secondlife.com/secondlife/Tinseled/99/23/53 VARONIS https://maps.secondlife.com/secondlife/Tinseled/202/101/53 *Merchant list is subject to change.

Looking for a full calendar of SL17B events? Here it is! Keep checking this page for updates to the calendar. Here you'll find the specifics on live deejay events, Music Fest performances, and more! Also, don't miss our complete SL17B preview of community exhibits in the Destination Guide. If you have an SL17B-related event or exhibit that isn't listed, please submit it via the Destination Guide submission form or contact us at editor@lindenlab.com. Do you use Google Calendar? If so, you can also add this Birthday Calendar directly to your own calendar by clicking here.

Are you ready for this year’s SL17B Music Fest? Many of the top performers in Second Life have come together to perform live at this special two-day music event, held June 19-20 at the SL17B Live Stage. Here’s your chance to celebrate Second Life’s 17th Birthday while experiencing some fantastic talent that you won’t want to miss. Here is this year’s lineup… TIME June 19 June 20 9:00 AM Oblee (Obeloinkment Wrigglesworth) 10:00 AM F L Y (Flyqueen) 11:00 AM Patch Linden (Opening Ceremony) Sҽlι Bʅαƈƙɱorҽ (Illdoran Nightfire) 12:00 PM Mankind Tracer (Seth Regan) Shagpile Spyker 1:00 PM ll ƜIƝƬƐɌ ll Mimi Carpenter 2:00 PM Nina Setner Rogue Galaxy 3:00 PM Joaquin Gustav Effinjay (Jaycatt Nico & Frogg Marlow) 4:00 PM Marqs DeSade Melly Faith (MellyFaith Heartsong) 5:00 PM SaraMarie Philly Dude 6:00 PM Edward Kyomoon (Donn DeVore) Gabriel da Silva Namir (Gabryel Nyoki) 7:00 PM Agatha (Agatha Nowles) Skye Galaxy 8:00 PM Erin Frog & Satin Galli 9:00 PM rч αnnє (Oxoryanneoxo) In addition to Music Fest, SL17B will be packed with plenty of other events you won't want to miss! Check out our Birthday Events calendar below to stay up-to-date on SL17B highlights. We'll be adding more updates to this calendar in the next few days - so keep checking back! Do you use Google Calendar? If so, you can also add the Birthday Calendar directly to your own calendar by clicking here. In the next few days, we'll also debut a dedicated Destination Guide category with many event and exhibit highlights from SL17B. Look for it to appear later this week.

Do you love Second Life? Do you love to party? Do you love to help? Join the SL17B Volunteer staff and you can do all three! We’re looking for volunteers to help people celebrate at the upcoming 17th annual Second Life birthday celebration (SL17B), held June 19-July 10. We are seeking Residents with great people skills and a love and excitement for Second Life to help us make SL17B a huge success! If you like the idea of promoting Second Life in a positive way to thousands of people in a celebratory atmosphere, we welcome you to apply today! The application will remain open through May 18. CALLING ALL SECOND LIFE MUSICIANS & PERFORMERS! Are you a DJ who can spin up a great party set? Maybe you’re a Live Musician who plays an instrument or sings! You might be one of the grid’s amazing Dance companies, or perhaps you’re a Particle Performer! Whatever your medium, we would love to hear from you. Fill out the official performer application form by May 18 and tell us a little about how you roll, and one of our Event Staff Leaders will contact you soon. Don’t forget that we also have a separate form specifically for those who want to audition for our Music Fest event, which kicks off SL17B. We are seeking live music performers for this special event. Applications can be found here. 4/21/20 UPDATE: Due to popular demand, the application process for musician auditions is now closed. APPLY NOW TO BE AN EXHIBITOR AT SL17B Finally, we want to remind everyone that the applications for those interested in exhibiting at SL17B are now open. This year’s theme is “vacations and road trips,” but exhibits will not be limited to that topic. See our previous blog post for details, read our rules and policies and check out the official exhibitor application form for more information.

Calling all performers! Second Life is seeking talent for our upcoming 17th annual Second Life birthday celebration (SL17B), held June 19-July 10. Get ready for a fun-filled week of live music and deejay performances, shopping exclusives, and amazing community exhibits. One of the things that makes Second Life so vibrant and exciting is the wide range of Performers who share their talent with our Residents. Are you a DJ who can spin up a great party set? Maybe you’re a Live Musician who plays an instrument or sings! You might be one of the grid’s amazing Dance companies, or perhaps you’re a Particle Performer! Whatever your medium, we would love to hear from you. Fill out the official performer application form by May 18 and tell us a little about how you roll, and one of our Event Staff Leaders will contact you soon. MUSIC FEST APPLICATIONS Don’t forget that we also have a separate form specifically for those who want to audition for our Music Fest event, which kicks off SL17B. We are seeking live music performers for this special event. Applications can be found here. 4/21/20 UPDATE: Due to popular demand, the application process for musician auditions is now closed. EXHIBITOR APPLICATIONS NOW OPEN THROUGH MAY 22 Finally, we want to remind everyone that the applications for those interested in exhibiting at SL17B are now open. This year’s theme is “vacations and road trips,” but exhibits will not be limited to that topic. See our previous blog post for details, read our rules and policies and check out the official exhibitor application form for more information.

Save the date! The 17th annual Second Life birthday celebration (SL17B) will be held June 19-July 10. Get ready for a fun-filled week of live music and deejay performances, shopping exclusives, and amazing community exhibits. In Second Life, you can explore the (virtual) world from the safety and comfort of your own home -- and that’s why we’ve selected “vacations and road trips” as this year’s SL17B theme. Whether you teleport directly or travel to your favorite SL destinations by plane, train or automobile, we hope to see a wide variety of community exhibits and experiences that celebrate the spirit of Second Life escapism and travel. Interested exhibitors can apply now to participate in the festivities using our official application form. Please note that the rules and policies for exhibitors have been updated this year to allow for more creative flexibility, so it is important to read them even if you have participated in SLB before. For example, a major change for exhibitors this year is the freedom to create an exhibit that reflects your own passions in Second Life. This means that while “vacations and road trips” is our official SL17B theme, exhibits will not be limited by it. We welcome a wider variety of topics this year, including exhibits that may serve as introductions to the varied and abundant communities throughout SL. We also are inviting original art installations and other personal projects that people want to share with the SL community at large. So, if you want to participate as an exhibitor with a presence at SL17B then please join us by filling out the exhibitor form no later than May 22. MUSIC FEST APPLICATIONS As a reminder, we also are seeking live music performers, too. We previously announced a call for audition signups for the SL17B Music Fest - and those applications remain open through May 18 and can be found here. 4/21/20 UPDATE: Due to popular demand, the application process for musician auditions is now closed.

I read this year's SL17B Exhibitor Rules. Does that mean there is no shopping mall like before? Since I was opening a store at SL16B, I wanted to again this year.

Linden Lab had announced that they are also considering approving adult content on the SL17B this year. If I now look at the guidelines for the SL17B, it seems that this is no longer intended. Am I correct? Niki

In Second Life we strive to maintain a happy and trouble-free experience for all of our Residents. Failure to comply with these guidelines could result in the removal of your exhibit from the event. The Mole Coordinators will have the final decision whether a build meets and follows all guidelines and requirements. All decisions are final. NOTE: Set your group tag to the Exhibitors group before you rez your build. Objects rezzed under the wrong group will be auto-returned. Parcel Specifications Here are the specifications for your parcel: Each parcel is a 32 meter by 32 meter square. Please keep inside the boundaries. This includes the “bounding box” of non-phantom sculpties and mesh. Exception: Tree branches that overhang the sidewalk. These must have at least 2 meters of ground clearance, be set phantom, and must not be excessive. Terraforming: Exhibitors may not terraform their parcels. Contact a Mole Coordinator for any terraforming requests. Only minor terraforming will be allowed, and it is at the discretion of your Mole Coordinator. Height Limit: Your build must be under 75 meters tall, and it must be built from the ground up. If for some reason 75m is not enough, please contact your Mole Coordinator to discuss it. No Skyboxes or Floating Signs: You may not use skyboxes or floating signs that advertise your build that are not attached to your build. Exception: Floating objects that are integral to the build, such as clouds or birds, may be used. Floating objects must remain within parcel boundaries. If you have any questions, please ask your Mole Coordinator. Large Box Enclosures: Your build should not be or resemble a large prim box nor should you put prim walls near the parcel boundary. This can block the view of neighboring exhibits. Repeated Builds: Please refrain from using a build exhibited at a prior SLB event. The event is a showcase of all that is wonderful in Second Life and repetitive builds take away from the excitement. Try something that exhibits the new growth of your organization or your Second Life. Off-Region Landscaping: Some exhibitors will have water based exhibits with water views and though we all love the enhanced view of off-region enclosures, landscapes or objects, these objects often overlap parcel boundaries. With this in mind, off-region landscapes, enclosures, or objects are not allowed. Prims: You have 468 prims (or land impact units) per 1024sqm available in your parcel. Avoid Physical if possible: This includes builds that use or cause collisions to trigger scripted actions. Physical prims can cause performance issues so please minimize their use. Exhibits that use the physics engine must be reviewed by a Mole Coordinator to ensure that they do not cause performance issues when a region is filled with visitors. Temporary Prims: Temporary prims can cause performance issues. Please minimize their use and tell your Mole Coordinator if you are using them. Also any temporary prims will count toward your prim count total. Example: You have 468 prims in total. If you use 10 temporary prims then the rest of your build may not exceed 468 prims. Phantom: For ease of navigation, please use phantom for most of your build. In particular, trees, shrubs, flowers, grass, or other objects not attached to the main build should be made phantom. If possible, use physics type None to improve region performance, as described in http://wiki.secondlife.com/wiki/Physics_Optimization . Floors: Any prims you walk on should be a maximum size of 32m x 32m. Walking surfaces are EXEMPT from the Phantom rule. Sculpts and Mesh: Sculpts and Mesh are allowed, but use standard prims or quality, low-poly mesh when possible to minimize load burden for objects and textures. Bear in mind that bounding, particularly on mesh, may exceed the space of your parcel and cause issues for neighbors and visitors. Glow, Full Bright, Shiny, and Particles: Overuse of glow, full bright, shiny and particles can cause performance and appearance issues. Please minimize their use. Materials: Texturing for materials is allowed. Please be advised that to be fair as possible, region environments may be set to default day cycles. Megaprims: Old megaprims (made by a 3rd party and not able to be changed in size) should not be used. We prefer to use the maximum prim size of 64 x 64 x 64 (parcels are 32m × 32m so this should be ample). Windlight: SL17B regions may be set to default day cycles, but you can have your parcel set for specific windlight settings. Be advised that not all viewers are Windlight enabled nor do they all carry the same settings. Some visitors will not be able to see your chosen settings or your materials texturing. Scripting Scripting allows for wonderful and interactive builds but can cause performance and privacy issues. Exhibits that depend on scripting may not function properly when the region is full of avatars. Greeter Or Counter Scripts: Greeter and counter scripts can cause performance issues, and they also cause privacy issues. These are prohibited and will be returned if found. Listening and Scanning Scripts: Listening and scanning scripts can cause performance issues. Please minimize their use and tell a Mole Coordinator if you are using them. Clickable Givers: You may give items (notecards, landmarks, gifts, etc.) only via clickable givers that are scripted or use “buy for L$0”.. Unsolicited giving (spamming) is prohibited. The content you give must be relevant to the exhibit or exhibitor. Please use as few givers as possible. Example: A community exhibit at the SL17B may include a landmark-giver to a home region by being clicked on by avatar interaction, but it may not be distributed by script detection of an avatar within a given proximity or the act of an avatar walking on or through a scripted prim. Floating Text Floating/Hover Text: Please use floating text and hover text sparingly as long as it doesn’t interfere with other builds. Particle Scripts: Please be courteous of your neighbors and others by not using particle scripts that create particles that float into neighboring parcels. NOTE: Once your build is complete, please delete as many scripts as possible to minimize script load on a region. In many cases, once an object has been rezzed with a running script, those actions become a property of the prim and the script is no longer needed. When in doubt, make a copy of the prim and take it into inventory. Rez the copy and delete the script, If the prim still behaves as intended, then the script is no longer needed and will save resources. Non commercial Policy Your display at the event should not be commercial. Exhibits promoting buying and selling of goods and services do not fit in with our policies and theme. Any part of an exhibit that violates this rule will be removed. While commerce is a very important part of Second Life, this is a party, not a mall or sales fair. No selling is allowed and no advertising will be permitted. Exception: Gifts provided to SL17B visitors are fine. Identification of exhibit sponsors is acceptable. If you are a Second Life creator with a brand you may include your store logo in a tasteful way in keeping with the overall design of your exhibit. A logo included in this way should not stand out at a distance. Your display should not have any large, purchased elements in their entirety. If you have a purchased store, shelter, house or main structure your Mole Coordinator will ask you to remove it. Combining elements from several different sources is allowed as long as your final display at SL17B is a unique build created by you and/or your building assistants. Tip-Jars Or Soliciting Donations: Exhibitors may not rez any object which collects money or asks for contributions. While we appreciate the efforts residents make to inform, educate, and encourage the support of charitable causes, this event cannot be used as a vehicle for the procurement of donations for charity. We make one exception to this rule. Please see the Performance Rules. Adult and Moderate Content All residents of SL are welcome to exhibit at the event. SL17B is a General rated event. To learn more about what the General maturity rating means, you can read the article on the General Maturity Rating on the Second Life website. Members of Adult or Moderate rated Communities are welcome to participate, but all exhibits must meet the General rating as determined by Second Life Maturity Rating for General rating. To keep things fair and within event rating, no nudity–artistic or otherwise–will be allowed. This also means that adult animations and/or gestures are prohibited. Please check any furniture or seating within your exhibit to ensure that adult animations have been removed. Landmarks to Adult and Moderate regions or communities may be given out as long as they provide a warning that they lead to an Adult or Mature region. If you have any questions about the content you wish to present, please consult your Mole Coordinator. Occupancy We pack a lot of exhibits on each region. Please be fair to your neighboring exhibitors so that visitors can access their exhibits too. Performances: Your exhibit is not to be used as a performance/music/DJ venue for the entirety of the event. Your parcel is not an event venue. Having a party/parties is fine, but scheduling artists/DJs to perform for large blocks of time is not acceptable. This will burden a region with crowds that will make it difficult for other visitors to access other exhibits on the region. If you expect a large crowd, book a performance venue or lecture area for your party or performance. Camping and Contests: You may not hold contests that cause large numbers of avatars to congregate at your build for long periods of time. This rule includes Lucky or Midnight Mania Boards and other items at the event staff’s discretion. A scripted avatar bot can cause performance issues, and it also reduces the number of avatars that can visit a region. Scripted agents (“bots”) are not allowed. Instead use a welcome sign with a clickable giver script to offer up information or gift items. You may use a scripted mannequin if a representation of an avatar is needed. Other Content Restrictions Copyright Or Trademark Infringement: You may not use real life or Second Life brands, logos, sounds, or graphics that you do not own and do not have the right to use. As a rule of thumb, if you did not create it, or if you do not have written permission to use it, don’t. This includes the use of the logos (or photos of logos) for Linden Lab, Second Life, or any other licensed or registered trademarks. For other cases, you are required to follow the usage rules of content owners. For use of social media (Facebook, Twitter, Instagram, Pinterest, WordPress, etc.) buttons or links, please do a Google or Bing search on the companies’ respective allowed use of logo display. Any items not following published guidelines will be removed at the discretion of the SL17B staff. Copybotted or otherwise illegally obtained content: You may not use materials known to be copybotted from other SL Residents or otherwise obtained from third-party sources without permission (“ripped” mesh objects, etc.). Such items will be removed at the discretion of the SL17B staff. You may not use or display hate-oriented content at your SL17B build. If you are not sure if something is hate-oriented material, contact a Mole Coordinator. You may not display content that would defame, ridicule or disparage other residents or groups or Second Life. Any content that is deemed offensive, harassing, insulting or bullying will be removed, and the owner will be removed from the event. This will be determined by the staff of SL17B at their discretion. Their decisions are final.