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As I had some graphics designed for me by a friend today it suddenly occurred to me, the long forgotten idea of a franchise as a viable business model in Second Life. What is a franchise? Think about McDonalds. Disclaimer: I don't like fast food, unhealthy food or promotion of unhealthy life or habits on overall. I am mentioning McDonalds because its a symbol of a success of a franchise as a business model. There are many franchise chain restaurants who promote more healthy lifestyle and service more healthy food. It is a very successful business model that I learned about and many years ago as a student when I traveled in US I was able to see it with my own eyes (Smoothie King, The CheeseCake Factory, SubWay and many others). In past I was going in direction of creating one in SL but then I totally forgot about it as I got busy with other things. Some time ago I've watched biographical drama film The Founder and through it I learned about complicated and even controversial history of McDonalds. It was very educational. If your aim is to grow big business some day I recommend you watch it. I think that franchising could be a very successful model that could be used across different type of virtual services and products in within Second Life. I am not starting this post to promote my franchise (because I don't even have one) but to promote the franchise as a viable business model in Second Life for virtual content creators. It works in RL and I believe it can work well in Second Life. I wanted to become a virtual business coach and help other people find ways how to grow their virtual businesses. For same reason I recently floated the idea of a business incubator in Second Life. There might already be successful established franchising models in Second Life and we don't know about it. The closest I think is affiliate marketing / virtual products brands in-world stores who share commission on sales. But I think those lost on prominence with introduction of SL Marketplace (but they still work). Second Life is used for many different things. The aspect of Second Life that I focus on and which one I want to advance virtual businesses and the ability for people to be able to earn money in a virtual world. Basically I employ my mind both professionally and as a hobby to try to find more and more ways how to make as many people as possible to benefit from growth of Second Life economy. I would like to see Second Life to become something more than what global community currently sees it for. A place to escape into a surreal world and where you can forget about your RL. (Disclaimer: using SL to relax and escape from mundane life is perfectly ok and I don't have anything against it at all and it is actually currently the biggest reason why and what for Second Life is successful). I would want it to be that and so much more. That is why I am all for exploring other use cases of Second Life not of it just being a game or a role play place but also a place where one can work, learn, advance and earn money and conduct and grow business. I would like to see it being seen by global public audience as a world of many different opportunities. Now most people don't have skills, talent or time to learn designing or 3D modeling to a level where they could create a marketable products. I believe that virtual businesses in Second Life could provide for employment of people with less skills in a way to provide for them a viable path towards gaining many new skills that can put them on a progression path in life and at the same time grow virtual businesses that can gain a significant importance. I have already gained so much from Second Life. I came to the point where I realized that to outside world Second Life is still relatively small and the only way forward is if we as a business community of SL find ways how to cooperate and create real business breakthrough that can lead towards greater and better recognition of Second Life to the outside world. But for that we need to start creating products, services and BRANDS that can go big - McDonalds big (that could break through & gain recognition in real world). Basically someone within SL business community needs to create a killer product for SL that will create interest and waves of new sign ups to Second Life that will benefit all the other existing businesses in SL. They need to be able to make so much money so that they can afford to advertise on Facebook, Instagram and other social media and add to the efforts of LL marketing. We need to learn or work towards to provide environment to make such things possible. I would not like to see just 1 but a growth of as many as possible virtual business giants in within Second Life. Franchise is a nice business model for creating new rules and standards for product or service that can then spread all over the grid. All the communities can take the business in a package and integrate them in within their lands for communities to use. If I ever create any new products in Second Life I'll apply the model of a franchise. I would like to lay it to the heart of everyone who means something in a virtual business community to maybe start marketing your products and brands in a way you can create opportunities for the SL users. If you want to set your SL business on a enhanced growth path then find ways to make it so that clients of your services and consumers of your products can also benefit from growth of your virtual business and brand. Many are already successful at it and just need to find ways or add their successful model on steroids. So I present a franchise as a business model as something to look into and learn from it and maybe implement in your own business strategy.
I want to open a franchise. I have a location in mind, I just need merchandise. Since I'm in a family rp sim, I'd prefer to sell relevant goods for the latest in mesh body and animish fashion accessories like hats, glasses, scarves, gloves, jewelry, , etc. (i.e., for Maitreya, TMP, Belleza, Slink, etc.) and Zooby baby accessories like glasses, hats, shoes, head wraps, etc. Any leads? Recommendations as to how I can find a local brand franchise? Thanks for any and all recommendations!