For those of you keeping score, and track references to SL: I was just sitting here reading my textbook on mass communication, and in the video game chapter, Second Life is referenced. Intro to Mass Communications 6E Stanley J. Baran Ch9 Video Games pg 250 "Home computer users, able to interact with other gamers for decades via MUDs, have flocked to massively multiplayer online role-playing games (MMO) such as Ultima Online, World of Warcraft, EverQuest, and Second Life."