I'm very glad to see this. I've been in SL since 2008, and have always felt that LL had no interest in us.
I hope this initiative really works. I think most of us residents are willing and have always been willing to do our part, but LL has carefully maintained a distance from us.
Of course, in our considerations, we always separated individual Lindens from the corporation itself, and we understand that it's been a very hard year for you Lindens. I think we could have made that time a little easier to bear, if you had only let us be a part of it.
Thanks for trying to start something.
I also hope that you won't depend on Facebook and Twitter to keep in touch with us. I'm busy enough already without those two. Second Life is a good medium in itself; you have websites and blogs galore.