Those repeat login numbers aren't very encouraging. Aside from looking flat (and considering the state of the economy in RL where people have less money to do things, SL should have seen more people logging on just to kill time, if anything else), what it doesn't say is how many of those were users who got logged out suddenly and just logged back in, had virtual memory problems and had to reboot, their connection went dead for a bit or whatever else.
800,000 repeat logins in a month only equates to 27,000 repeat logins a day and that is being very generous on the estimate side. That sounds to me like big trouble brewing, especially given SL's age, that is, long in the tooth enough to concurrentl logins should be routinely eclipsing 500,000 at any given time. Today, the high I noticed as a touch over 70,000, the high I have seen all week, the last high I noted being around 62,000. However, YMMV.
Anytime one is merely treading water one becomes more and more fatigued as time passes and eventually that will result in a drowning. The question is, then, just how tired is SL from a marketing, public relations and customer retention standpoint? It looks very fatigued indeed.
Somebody also mentioned moving ALL the commercial SL business into one centralized space is going to drive down traffic numbers for sim owners who will have had shops on their property. There will also be less rent collected by landowners and less impulse purchasing. One of the pleasures of SL is just wandering around shopping or looking at the stuff merchants have created even if you aren't going to buy right then. But I guess that's going by the wayside now and it will reduce the time many spend in world.
I would also suggest that LL, in order to increase its credibility from the tech press as well as its users, finally dump all those millions of unused accounts and get them off their asset servers and stop using them to try to create a bandwagon effect that has never materialized. Stop with the usual corporate bunker mentality and be rational, honest human beings, okay? Or is that too much to ask?