The Second Life Economy in Q2 2011 in Featured News A group blog by Secondlife Posted August 18, 2011 @Yoki: Shopping on the amrketplace is (can be) so quick, easy and sterile that it leaves not much impression in the buyers memory. Result: quickly bought, quickly forgotten. If someone searches the whole night for an item in-world, sees the distracting shops, has to focus back on the targeted item - it can be really a 'challenge' to get the desired item. This brings the item to the status of a 'trophy'....and it will last longer in memories, it will be used longer/more often. Of course, the right balance between how easy <-> difficult shopping is is the tricky point.