As a consumer I do pay attention to reviews. But it is just as important that I also read the comments by the seller becasue alot of times someone will give a bad review due to not receiving a product (which is not always the fault of the seller). If I am able to see and item in world before I buy, I will. Another issue with reviews is that if a consumer buys the item in world they cannot leave a review even when they really want to.
Hope you do not fret over this too much.