Being a constant shopper on the marketplace I do often shop by looking at all the enhancements mainly on the homepage when I log in. Often times I don't click on the item I am interested in but I go to search to find the store and looking through that store. I have bought many items doing my shopping this way. I know others look at them too just to get an idea on what may be new.. I may not of bought the item that was on the enhancement but it could of been something else I bought once I found your store.
It is a way to get your item seen.. I wouldn't list every item this way just those special ones.