Reed Linden said " The revenue generated from this modest fee increase...." 7.5% is not a modest fee increase. You all are ripping people off, because you can. There is no other thing like SL, and you all know it, so you can get away with charging exorbitant fees because you know people will pay the fees. You keep jacking up your fees, fewer people will buy less things, and you will just eventually price yourself out of business.