I usually go for a soft feminine look when buying skins. Something that can be worn everyday with sex appeal and it should also look great with the hair colors I usually wear....
Glam Affair - I love their faces, they have alot of different makeup choices and the skins come with a "clean" version, or no makeup which is perfect for the price. Like a 2 for 1 type of deal...
LAQ - Once again, great faces you can wear anywhere with a nice sexy glow.
Belleza - I am starting to get into these skins, But they seem to go for a more mature look which I am not into, But I did love the Elle skin line.
Pink Fuel - I love the faces from this store, they can be dressed up and down which is perfect for anyone.
Curio - This is an old favorite of mine. But lately, the face coloring has been extremely too light than the body which put me off from buying any of the newer skins lately.
AMD (Apple May Designs) - I personally don't have any of these skins but I noticed them from a few blogs lately and I am liking what i'm seeing. They have a fresh youthful look too them and I can't wait to try them for myself.