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Brett Linden

Community Manager
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Everything posted by Brett Linden

  1. Her eyes match her bird! Coincidence or coordination? Today's pic of the day is Noa by Xana Newall. For a chance to have your image featured as the Second Life pic of the day, submit your work to the Official Second Life Flickr Group, but don't forget to read the rules! Connect with Second Life on Social Media: Instagram | Facebook | Twitter | YouTube | Flickr | Pinterest | Tumblr | Plurk | TikTok | Reddit | LinkedIn
  2. Linden Lab is pleased to announce the Second Life Endowment for the Arts (SLEA), a new community arts initiative developed in partnership with Tansee and Hannington Xeltentat. What is the SLEA? SLEA is the spiritual successor to the former Linden Endowment for the Arts (LEA), a decade-long partnership with the arts community that aimed to help new artists, cultivate art in SL, and foster innovation, collaboration and education. Due to open to the public in January 2021, the new SLEA is a multi-region experience that aims to provide opportunities to further fuel interest in and spotligh
  3. That's a great idea. I can't promise anything on timing as there is still a long regulatory review process that is underway, but we will discuss internally as this seems like a "no-brainer" and I think most of the community will like what they have to say. I would imagine we'll have one or both investors on "Lab Gab" or some other form of town hall.
  4. Great question! We look forward to being able to share more as soon as we can and I know that Brad is eager to meet the community as we get closer to the closing/approval date.
  5. Good day, all! Just jumping in to respond to a few of the comments... A few folks are speculating that this is the end of SL and nothing could be further from the truth. Any talk of dismantling or radically changing the fundamentals of SL that we know and love is inaccurate. While we can't get into specific details about the deal itself, I want to emphasize the fact that this keeps Linden Lab as an independent venture led by two investors who have a great deal of awareness about what SL is and isn't. They are excited to join and help us grow both SL and Tilia while also respecting an
  6. I'm pleased to announce that Luca (who originally started this thread) will be the guest on this Friday's "Lab Gab". Luca will share thoughts about machinima as a platform for marketing and spreading the word about SL, as well as other observations. The livestream will be available on our various social channels at 10 a.m. (SLT).
  7. Just a heads up that we have a very special guest on Friday's "Lab Gab" - someone active in these community threads...to be announced tomorrow! Also, we're still reading all feedback in this thread as our team continues to evolve our marketing focus for the coming year. One clarification: Some of the feedback in this thread speaks to product development and features (which I'm passing on to the Product and Product Operations teams). Those decisions are outside my pay grade! I see mobile mentioned a few times - I'm hoping that we can have a dedicated "Lab Gab" community chat about mob
  8. Hi, Luca. I just want to acknowledge that we've read and are discussing your detailed feedback here. I am so impressed with the infographic and other details that you've provided. We're looking at all of it and discussing internally as we continue to iterate our video and campaign strategies for the coming year.
  9. So, it was YOU! LOL -- thanks for being honest and open with your feedback - we're taking it all in! Our marketing team and video production partner are reviewing all feedback on this thread and in our social comments. We have plans to continue doing video this year so this is helpful info to get "outside our bubble" a bit more. We've gone from one video ad a year to dozens last year so admittedly we've focused heavily on quantity and diversity to quickly get a large number of different theme-specific campaigns underway. I agree that the communities mentioned (Furries, Roleplay, Cyberpun
  10. Thank you for the clarification, Beth. To your point: I think it is much more likely you'd see us experiment more with suggestive ads vs. anything explicit. I'll talk to Darcy about your feedback - but it is just a matter of what imagery we'd use, where it would run...and whether it fits into the overall mix of messaging so that there remains a good balance of themes across our campaigns.
  11. In advance of our "Lab Gab" chat on Friday about SL Marketing, we've just published a new blog post "The Heart & Science of Second Life Marketing" with some info on current initiatives. We're also collecting questions for Friday at this form, too: https://docs.google.com/…/1FAIpQLSfoP1oDEhfRV4ksqs…/viewform While not addressed specifically in the blog post, I want to acknowledge that we're internally reviewing and discussing some of the ideas, questions and feedback shared in this thread (such as TinyLand idea, Luca's fantastic insights, debate on the advertising of adult conte
  12. We’ve gotten quite a few questions lately about how we market Second Life to potential new residents. Insight into our current and future marketing strategies is important because it provides a glimpse into our efforts to help grow the Second Life population and economy as it enters its 17th year of operations. That’s why our current Marketing team has been working hard over the past year to sharpen our growth initiatives with more efficient and targeted campaigns that reach across many paid, organic and social channels. Keep reading to learn what we’re doing now and in the near future - we’ll
  13. Just a quick update to mention that the marketing team will be on "Lab Gab" this Friday. Questions for the team can also be submitted in advance via the link in the blog post.
  14. Lots of great ideas and feedback here! The entire Marketing team is reading this thread and we will be posting a blog post this week with highlights of our current and future marketing strategy and efforts. This will also include some examples of display and video campaigns that are already underway. We're also appearing on this Friday's "Lab Gab" to answer community questions, too. My colleague Strawberry will be posting a blog announcement about it with a question submission form in the next day or two.
  15. Looking for a full calendar of SL16B events? Here it is! Keep checking this page for updates to the daily SL16B calendar of events. Here you'll find the specifics on live deejay events, Music Faire performances and more! Also, don't miss our complete SL16B preview of community exhibits in the Destination Guide. If you have an SL16B-related event or exhibit that isn't listed, please submit it via the Destination Guide submission form or contact us at editor@lindenlab.com. Do you use Google Calendar? If so, you can also add this Birthday Calendar directly to your own calendar by cli
  16. Hi, everyone. Jumping in to add that we are reading through the many questions and listening to all feedback and suggestions. Please be patient as various Lindens read through the comments and respond with some answers.
  17. For those that missed the Town Hall, you can view a video of the event on YouTube:
  18. I'd like to also call attention to this great blog post/recap and transcript of the Town Hall sessions from Inara Pey: https://modemworld.me/april-20th-2018-town-hall-with-ebbe-altberg-transcript-with-audio/ Inara has written a fantastic summary of both Town Hall events and assembled together a text summary of highlights and noteworthy comments including some audio at the above link. Thank you, Inara!
  19. Happy birthday, Second Life! This year, there are plenty of reasons to celebrate including new features, reduced Mainland costs, a new "Linden Realms" update and several anniversary events (SL15B , MusicFest & more!). The SL15B "crystal" theme this year aims to inspire our Residents to reflect on the past 15 years and peek into the future to explore the next 15 years of Second Life. To kick things off, we've rounded up some interesting statistics and facts about the past and present state of Second Life in this new infographic (click to enlarge): So, what about the f
  20. Hi, CoffeeDujour. To reach potential new SL Residents, we're doing lots of paid search and display ads (see previous response to Tricky above). However, there are also plans to do a new round of PR this year to celebrate the milestone of our 15th anniversary. For returning SL Residents, we are doing some unique "win back" efforts that aim to re-engage lapsed SL community members with emails and other campaigns that mention recent and future SL improvements and Mainland price drops (among other incentives). Word-of-mouth and the community have always been critical in driving growth a
  21. Hi, Palisade. Yes! Just addressed this in the response to Tricky (see above in this thread).
  22. Thanks for the question, Tricky. We are always looking for more effective and visible ways to spread the word about Second Life. We do still advertise! Until recently, many of our paid acquisition efforts have focused on search ads that are triggered by specific keyword searches. For example, someone searching for "virtual pets" might get a pets-themed "landing page" that contains imagery and text that reinforces the interest expressed in the original inquiry. These efforts include several popular Second Life themes, including romance , vampire roleplay, music , fashion, 3D content creati
  23. Thanks to everyone for your questions and product suggestions! For those who missed one or both of the April 20th Town Hall sessions, we've edited them both together into a single video (with minor edits to remove some voice/technical issues). During the session, Ebbe had a chance to answer many of the questions in this thread. Keep watching this thread for additional responses from other Linden Lab staffers, who will answer some of the questions that did not get addressed at the Town Hall.
  24. Here's a video that combines together both Town Hall sessions (with some small edits to remove technical interruptions):
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