I really love the idea to shop & sell inworld. And this is how I started in Second Life a few years ago.
But from business view I dont miss my inworld business.
I always felt like I had a hard time to find land where people actualy wander in stores (or where real person wander and not bots lol). Only one time I met a person who had a club full of real people arriving each day. She did put some of my vendors directly near the floor and this was indeed a good time for me then. I had a lot of sales. But I never had this luck again. My friend the mentioned club owner did leave SL...
This was the beginning of the end of my SL inworld business. I started to look around and did try differend locations, rented own land and satelite shops here and there. But I couldn´t find the self-affirmation for the things I create in SL.
I did simply have the feeling that there are ten billions of land barons and each of them rent out 200 or 300 storefronts.. and all those stores have to share customers which did result in my experience to zero sales a month. In a lucky month I had 10 sales wow. I started to think that you need connections in SL to get better sales but...
Then I started differend marketing strategys as I am not that bad in marketing. I also found special SL marketing strategys you know.. hunts, freebies, luckychairs, luckyboards and so on.. things started to sell again and I did create my own mall..
Sure it helped me much. There was again a good time and I collected experience.. maybe not that good like before but at least I had now way more sales then just 10 sales a month. Also a lot of socializing now which is the sense of SL in my opinion. But apart from the socializing with people which was fun.. all other things related to my business was a HELL of work.
But then I checked out xstreet in the past and that was a blast. I now had quadrupled my sales and that without much work or advertising like I had to do inworld. I simply did put new things up and whoops sales here and there. And when I was boring and did advertise and marketing my xstreet stuff I even did doubled those sales again.
Deja Letov.. I really really agree to many of your points but I think there are also some people out there who have a very ugly experience with inworld business. I remember times when landowner did rip you off with traffic fakes and so on. I have a pretty great experience with xstreet and today SLM.
When I compare the work I had inworld with my business compared to the work and sales I have now.. I really really wont stop using SLM anymore unless LL shuts this catalogstore off. (Which doesn´t mean I have thousands of sales a month now.. but it is simply better then anytime in the past inworld)
But again I dont disagree to you. SLM, Mesh and DD is killing the sozializing aspect of SL. At the moment I cant remember when I logged in to SL last time.. oh right.. it was when I had to update my stuff to DD last week...
I must admit I lost the wants to login to SL and socialize.. simply because I do not have to do often.
Really since Mesh and so is arrived I usualy only log in to import new stuff I created in a 3d application and not in Second Life anymore... and make it ready for SLM. Or I did only log in to extand the rent of my land because the Magic Box and my little sandbox in the sky was so importend to hold.
Now I could also sell my land.. I dont need a magicbox anymore.. in theory. But I love my little skybox-sandbox
And maybe I login more often someday.
So the direction SL has changes is indeed highly questionable.
I bet I am not the only creator who stoped log in often because all of these new features which make people manage things offline.
But otherwise I am happy with my sales now and I wasn´t when I had inworld business.
So for me this topic is sadly a two-edged sword.