Hi, nice to meet you!!
I own the woman clothing shop in SL. I have joined a lot of events in the past. I think I may answer to your question.
In the past, most of the bloggers didn't have so many sponsors. The shop owner became sponsor and send each new items to the own bloggers for free instead of posting.
If you want to know who own sponsors, you can go to the favorite blog and also check the sponsor banners on the top page.
This is not new system. Some times shop owner announce " looking for blogger" especially on the flickr.
The bloggers who wants to get items for free may apply for the blogger applications, if it will be approved, they can get each new item for free but they have to blog them.
It depends on your photography skills for the pic on the blog( to become official bland blogger).
However, why recently most of the bloggers have so many event items? there are not so many sale info?
Most of event owners have (special community) and they use almost similar bloggers ( I mean not the same bloggers, but some top bloggers can become many event official blogger). That's why they have so many event items on their blogs. I mean it is not fit all event. I don't say this is just only this reason, but it is exist.
In the past, there were of course many bloggers. However, there were not so many EVENTS like recently Events.
The bloggers had only a several shop sponsor. They didn't have event sponsor so many, but now they might get many event sponsor and get every items from each event.
The blogs are from them are not attractive. It is because customers can't buy every items like bloggers(who becomes event blogger).
The each post is really so fast to post, it is because they have so many sponsors and event sponsors too. They have the limit time to blog.
The URL on their blogs are not specific LM just only the event entrance LM. We can't find the item easily. It's not useful.
And also not all items have LM on each post. They just post LM only their sponsor's LM.
For example, if you want to buy the skirt that they are wearing on the post, but there is not LM and also not item name. Some items are missing info on the page.
They just post only the sponsor item and also event LM only. We can't find the favorite item info easily compared with past . Now, it is really hard to find the specific info that you want to get.
I was born in SL in 2007, and I have still logged in SL so far. I also own my shop.
In the past, there were not "PRO bloggers" like them, most of the blogger post their favorite items and they tried to wear the best coordinate each post from their inventory ( sponsor item and also the item they bought and loved mixed).
Most of the attractive personal bloggers who loved fashions and tried to wear favorite items unique) have retired already.
There are only the "commercial bloggers" (not every one). They have to wear the many items (even they don't like), so that's why their blogs are not attractive, no fun, and similar information.
Customers can't follow each events. It is really tired to see. My friends told me the same opinion.
I also loved to see the favorite blogger's blogs in the past. But now, there are nothing attractive for me. The blog that has so many new items are just the "commercial bloggers".
I hope it will be changed !! I don't hate them, but I don't like these systems. Of course I know the blogger is really needed by event owner and designer who own the shop!!
I understood we need bloggers...but...
If event owner wants to promote their event and also hire bloggers, they have to choose different people who dedicate blogging and not have so many sponsors.
It is just my opinion, but I feel like that.
I also own my mesh clothing shop in SL.
however I have never owned bloggers. I just need the people who really love my creations. It is enough.
We want to see the real bloggers who really love fashion and unique coordinate<3<3<3