Recent Improvements to SL Search in Tools and Technology A group blog by Secondlife in General Posted December 3, 2010 Hey Phil My point was that you dont get to reserve the word for your use only, so it doesn't "protect" anything to "grab" keywords with display names, as someone had posted above. If they've finally stopped it thats a good thing, of course they could have paid attention in advance since jacks meetings were stuffed full of shop owners begging jack to put some protections in place well before this was launched and he essentially just said "your name is not your name and we won't do anything to curtail the use of display names". Also there is minimal if any benefit to having a profile appear in search for keywords that should lead to places. The extra work to find a link to a shop in a profile is a barrier to it being useful in search, the net effect was simply to push places off the top results and thats just bad for everyone. If Jacks been pink-slipped there will be another Jack right behind him to do the same job. If the goal was to kill in-world search and herd people to the marketplace I'd say he did his job marvelously.