Total money supply, LindeX volume, and web merchandise sales volume were all up between 6% and 8%, indicating growth in economic activity. Also, the L$ rebounded strongly from Q3, appreciating 3.7% quarter to quarter.
When comparing 2009 to 2010 measures, average monthly repeat log-ins were up 8%, average monthly economic participants were up 4.3%, annual web merchandise sales volume was up 104%, and the world size grew by 5.8%.
For a definition of the metrics in this post, please see this wiki page. Click on each image below to see a larger version.
AVERAGE MONTHLY REPEAT LOGINS
Repeat logins gained 1% this quarter. Average monthly repeat logins in 2010 rose 8% over the 2009 average.
USER HOURS
User hours were flat this quarter, appearing to stabilize after a gradual decline in the prior four quarters. Total user hours in 2010 fell 10% from 2009.
AVERAGE MONTHLY ECONOMIC PARTICIPANTS
Economic participants were flat in Q4, remaining in the historical five-quarter range. Year over year, the 2010 average of monthly economic participants was up 4% from 2009’s average.
AVERAGE EXCHANGE RATE
Increasing demand and falling supply on the LindeX caused a 3.7% appreciation in the value of the L$ in Q4.* The average L$ value in 2010 was within 1% of the average value in 2009.
*Note that the exchange rate is expressed in L$/USD, meaning larger numbers represent a lower L$ value and smaller numbers represent a higher L$ value. The average rate is calculated by dividing the total L$ exchanged through the LindeX by the total US$ exchanged through the LindeX in the quarter.
L$ SUPPLY
Money supply grew significantly in Q4 to US$28.4m worth of L$, 8% over Q3. The year end money supply in 2010 was 11.9% over 2009.
LINDEX VOLUME
Mirroring money supply growth, volume on the LindeX grew 8% in Q4, nearing the top end of the historical five-quarter range. Total LindeX volume in 2010 was nearly US$119m, 2.8% over 2009. This means that an additional US$4m traded hands on the LindeX in 2010.
WEB MERCHANDISE SALES VOLUME
Driven by greater merchant adoption and improved shopping features, web merchandise sales volume grew 5.8% in Q4. 2010 web sales volume was up 104% relative to 2009.
WORLD SIZE
World size remained flat in Q4; 2010 year end world size was up 5.8% relative to 2009. Today, Second Life's virtual land mass would be roughly twice the size of Hong Kong.
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