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how can second life provide value to businesses that use it?


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If you mean Real Life businesses, for the most part the answer is, "it doesn't".  Second Life products are made in a completely different way than RL products.  Several companies have tried to set up in world sites to promote their Real World businesses, and almost all of them have now closed.

People DO buy things in Second Life...boy, do they ever!  But they look for Second Life brands, creators whose work has made a name for itself here in SL.  Nobody wants a crummy Jimmy Choo replica...but a sexy boot from Bax Coen, or a strappy sandal from N-Core, ohhh yes!

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