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Eureka Karu

Adult clubs: gathering clients

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This is getting wierd.

I work in a strip club, and they place events, advertise in classifieds, and use "seo" to get the word out about the club.  Yet most days it's 4 dancers and few clients.  They bought a bletaverse traffic cone, but coneys come and refuse to interact with the dancers...

Every day, random people show up and don't even repspond when we greet them.

What are we missing here in terms of getting the word out?  What are we doing wrong? What works for you?  Or is the Stripper/Escort business just over in SL?

 

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lol

sorry for the chuckle. no harm meant.

Your event wording needs to make people want to attend. I used to write event ads for an after hours club that wound up packing the sim. You just have to "cast the spell" with your event ad words. There is one adult club I recently found in events and it has a decent crowd all the time. You simply have to figure out the art of "casting spells" with text.

 

Oh, and once people arrive, they need to want to stay. Which means you need a real DJ and a skilled host and to not swarm them with dancer crap. And green text drives people off like OFF drives off skeeters.

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Thank you so much for your swift answer...

And I must admit that my club offers the same promotions that other clubs offer, but other than ads that offer free money, or big prizes (which draw the wrong kinds of crowds) we can't seem to get the message out.

Of course the lack of clients is leading to empty poles, and that means the end.

I guess we need to get a staff full of DJs but we've had a hell of a time even getting them to show up for work.

Sorry - I'm venting a bit.

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If your poles are empty, employ some hot dancers, and advertise it. People like to see dancers on poles but many are too shy to hop up there and do it themselves.

Also, hold events at hours friendly to European residents. According to Google Trends, SL is visited more by Europeans than by Americans.

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We have a long list of hot dancers, but they only hang around for so long with no clients.

>>and advertise it.

How?  This is what I am asking.  I mean how do you get the word out without getting banned everywhere for spamming?

As I said, we're using events, classifieds, and the search engine.  What else should we be using?

As for Euro Events that's a good idea.  If we all wanted to be up a 3AM every day. 

 

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As to advertising,  Destination Guide?  And I guess there's the adboards at the new adult hub to try.   While that will presumably mostly bring in new residents who're not likely to be big tippers, at least they'll know about the place and, if they get a warm welcome, will help bring up your traffic and, if they stick around in SL, start tipping when they have money in their pockets. 

And for Euro Events -- you don't all of you have to be there all the time; what you need to do, though, is hire some managers, DJs and dancers who're on at Euro-friendly hours.

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Eureka Karu wrote:

Every day, random people show up and don't even repspond when we greet them.

 

I've not been to your place so these are 'general comments' that apply to anyone with your concerns.

First read this:

http://mistletoeethaniel.wordpress.com/how-to-do-stuff/sl-business/

- It claims to be for the typical shop selling stuff kind of business. Or rather looks that way on the surface. But I think the advice if golden for anyone operating anything in SL that is meant to be seen and used by anyone other than themselves... :D

I've been going through the articles there this past week and thinking about how I could change my own SL-presense. I suggest you see what insight it can offer you.

 

I tend to assume that anyone who greets me when I enter a new place in SL is a bot and not a real person. I wait for some sign in their interraction to prove otherwise...

Horrid I know... but I've become jaded that way...

So many bots in so many places used as greeters... its becomes alienating and feels unfriendly when someone says "Welcome Pussycat" - I see that, but my mind reads "Gimmie your money or GTFO."

The worst offense you can do, is repeat the same string of text twice in the time I'm there. Then I "know" you're a bot...

- Even if you aren't...

Sometimes, if someone says "Welcome Pussycat", I teleport out.

And I consider myself less jaded than many who's comments I read on this...

 

I'm not sure how to overcome that...

darn bots have poisoned the social waters in SL really deep.

Say something unique and original... comment about some specific detail on me that a script could not have auto-generated...

If you say "Wow pussycat, you're sexy." or "Wow pussycat, nice eyes/dress/outfit/shape/AO..." Well, that coul apply to anyone...

If you say "Wow pussycat, I like your reddish dreadlocks," or even "seriously Pussycat, those reddish dreadlocks just don't work on you."

- At least I can likely assume it was a real human that typed that... :)

- and even the bad comment there might get me to start talking sooner than a "welcome."

 

Voice is another toxin. Places with voice end up with a split crowd. The people in voice will spam away in that, and the people not in voice will think they're in a room of silent bots... And voice folks will ignore the texties. Turning on voice means half your customers will ignore the other half... it splits your crowd in two. I've not been to the OP's club so I have no idea if they're doing this - its a general comment.

 

Gesture spam is another sin. It clutters up chat so people can't converse. If there's gesture spam, I feel like chatting is unwelcome - and so I leave.

 

The best solution: real conversations in text-chat. If I see people talking, and its not clique-sounding (talking about specific inner circle folks) - I often feel -compelled- to join in once I get the gist of the topic... (thus me posting here). Conversations draw social butterflies in like flies to honey.

- If your hangout has a lot of fun chat, people will want to come back. I can spend hours in a place if there's folks to chat with. You'll want to shoo me away eventually before I wear a hole into the floor...

 

As for getting the initial traffic, I dunno. I suspect the new Adult Hub will really help - put up an ad board there and see if it draws anyone in.

 

 

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A website and blog is a great angle (if you dont have that already) and featuire key staff prominently, so they can hopefully get their own followings too.

Anyway you can get visitors to become even more involved, too. Perhaps ebncourage reviews written by visitors and other fun pieces, and post those.

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That's funny Pussycat, because 90% of the time when someone pops in, I do personally greet them, but they remain silent and TP out anyways.  That makes me not want to spend the mental effort on a personalized greeting as most of them are ignored.  So I will say "Hi, Pussycat".

As for getsture spamming, I agree it is evil. 

I also hate it when I go to a club and the staff are chatting about office politics and stuff I can't really contribute to. Even if we are chatting though, we usually greet newcomers.

I guess someone like you would just pass us by, as we tend to say "Hi" and wait for a response.  You know, like people do.

I have even offered people money to say hi.  Hey Pussycat, if you say Hi, I'll give you 10L.  Sometimes that's good as an icebreaker, but over half the time it isn't.

 

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My concern is bots.

So many places are using bot greeters, that people start to assume every greeter is a bot.

Saying hi as people do might work in RL (but not in many places - kind of ethnic/culture thing how you greet people), but we don't have bots in RL.

Its a serious frustration about SL... bots are slowly fading from the "game" - but their impact from having been so present over the last few years has been deeply damaging to some social norms.

If you're starting conversations with people and they still poof out - I don't know what to say.

My only guess would be that you're listing in search isn't attracting the actual type of people who would like whatever it is you offer - you're somehow pulling in the wrong crowd. Marketing is giving you customers, but only the ones who'd prefer buying the goods across the street. ;)

- That's a random guess though.

The thing is, a venue can't meet the needs of everyone in SL, so you have to figure out who you want to keep, and then how to attract -just- them.

But this too could be wrong for the problem you're actually facing. Its just an idea.

 

Predicting what will attract the right people, and then again what will get them going, is a hard thing to do. I closed up shop on my notion of having a club a bit ago because I just felt that even though it wasn't costing me anything to have it - the energy it took to host it was too much and not the 'wavelength' I'm on.

 

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I had a quick look at the club, at least at the one in your sig, earlier today.  I've no criticism of the dancer who was on; she was very friendly with all the visitors and kept the chat going.   If your dancers are all like her, they certainly aren't the problem.

It's not really my sort of club -- this isn't a criticism of the club; I'm just saying that the music and general theme aren't really the sort I go for, but that's just a matter of personal taste.   

Maybe the problem is that it's visually very busy, I think, when first you rez there, so maybe people are not replying because they're trying to take everything in at once.    The dancers are fighting for attention with the pictures and boards and the very strong colour-scheme.    I don't know, though; that's just my personal take on it.  

I could have done without the group inviter bot spamming me as soon as I got there -- that might be part of the problem, since a lot of people don't like those, but for me that's not such a big deal.

And please -- make the dancers' tip jars easier to see.   I had to ask the dancer where they were, and, when she told me, I'd thought these ammunition boxes were just part of the general theme!   Quite rightly, you've got the hovertext turned down on them,  but I think -- for the dancers' sake if nothing else -- it would be an idea to make them a bit more prominent.

 

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