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Poptart Lilliehook

Poptart Lilliehook poised like a coiled spring

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Oh wow several questions there.  Let me try to split them up a bit.  I'll start with photography - I can only speak for how Modavia does things really as I haven't had that much involvement in other companies in SL. First of all, I think it's important to realise that the door is always open.  We actively recruit talent...pretty much wherever we find it.  So assuming that you have some skill and a good shop window (usually a Flickr stream).. you're in with a chance of being snapped up.  But be aware, if you want to be taken seriously in the fashion world you do need to focus your offering on fashion - resist the temptation to load your Flickr stream with pics of your mates in bunny costumes and always make sure that any design that you are shooting shows the creation accurately with no distortion of textures etc.  Develop a style that is your own and try to innovate- shoot unusual poses, unusual settings, make the image jump out and grab attention.  Choose models carefully and don't be afraid to suggest styling elements that contribute to your theme.  Once you have a good collection of images target the people you most want to work with.  We always take a look at links passed for our review and I imagine most magazine editors would too - assuming your approach is respectful and professional.

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Poptart,  how do you see other companies and fashion magazines in Second Life? Do You see as competitors? Do you think there is opportunity for all? 

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Part 2 of your question regarding getting into auxilliary fields.  This time I'll address modelling.  Actually the advice is similar in many ways - be unique - develop your own style and innovate.  The old adage goes that great models never wear  any look off the shelf - well to a certain extent that's true.  The ones who consistently style with unusual elements and grab attention because they look totally different from everyone else are the ones who are most likely to get the job.  It stands to reason - a model's purpose is to draw attention to whatever clothing she is showing.  Don't always depend on the mainstream brands for your skin, hair and accessories - search out stuff from little known designers and mix it up.  Models in RL are often not "pretty" in the traditional sense - they usually have an edge that makes you notice them.  Assuming you have the basic skills mastered and are professional and reliable you are much more likely to get hired if you have a unique look.  Don't be afraid to mimic looks from RL magazines - it's a great place to find inspiration.

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Vick thanks for your question.  Do I consider other companies in SL fashion as competitors...well yes and no.  Modavia has a very particular positioning and we haven't really moved from it since inception.  In the space we occupy we don't really have any companies that I would consider direct competitors.  Do we compete for advertising revenue with companies in different segments ...yes in some instances we do ..but that is a different kind of competition.  And one which is very healthy.  Overall I totally believe there is space for all in SL - so long as creators produce great original content there will be people who will want to showcase it.  I hope that will never change.

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Thanks for the question Melita.  A lot of the Autumn/winter trends that were shown in RL have made their way onto the SL runway for the season. Seventies bohemian and glamour looks are popular in-world with many designers showing high-waisted skirts and trousers.   We also see a lot of bell-bottoms and wide leg pants this year.  Also big in both worlds for the season is fake fur - often dyed in great colours.   I adore retro influences so I love the way fashion is leaning at the moment.

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Hi Poptart, thanks for all your information on photography. I did lot of pictures on MFW and posted them on flickr. Getting favorites and comments from designers and models was to me a true honor. By widening my experience (like shooting fashion shows just for fun) and actually talk about it to peopl in sl I hope to be able to work for a sl magazine, do an add for a store, things like that......i keep dreaming :-)

comments on my pictures are always welcome: http://www.flickr.com/photos/cherryravinelli/

and offers too ofcourse :-)

*blush

:-)

 

 

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Poptart imagine this situation :

it's the weekend, it's a rainy day, you dont want to see friends, just to have a lazy day watching tv with some chips ^^

i would like to know how you look at this moment, when studio in SL are closed, what is your lazy fashion look ? (hard question lol)

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Oh my - sorry I just saw this...  I assume you are speaking about real life..? My default lazy day wear is a pair of old linen trousers and a light cashmere sweater.  Comfortable enough to slob around in but not too embarrassing in case of drop in visitors or when a run to the store to get milk is called for ;-)

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oh no no it was about SL, just a little bit roleplay question maybe, just to know if you have a non fashion style to relax in SL .

exeample for me : Me

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