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Can a photographer use my avatar image as a marketing tool without my permission?


Shugar Rebane
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From LL's official Snapshot and Machinima Policy: "For machinima, you must have the consent of all Residents whose avatars or Second Life names are featured or recognizable in the machinima. This includes avatars who are featured in a shot, avatars whose names are legible, and avatars whose appearance is sufficiently distinctive that they are recognizable by members of the Second Life community. Consent is not required if an avatar is not recognizable and is merely part of a crowd scene or shown in a fleeting background. Consent is not required for any snapshots. [emphasis added]"

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From LL's official Snapshot and Machinima Policy: "For machinima, you must have the consent of all Residents whose avatars or Second Life names are featured or recognizable in the machinima. This includes avatars who are featured in a shot, avatars whose names are legible, and avatars whose appearance is sufficiently distinctive that they are recognizable by members of the Second Life community. Consent is not required if an avatar is not recognizable and is merely part of a crowd scene or shown in a fleeting background. Consent is not required for any snapshots. [emphasis added]"

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Your best bet is to speak to a real life lawyer who deals with copyright/intellectual property.  As far as I know LL is the only entity with any legal rights to avatars or any grid parts.  Spend a hundred bucks USD if it's that big a deal for you........I really don't think you'll like the outcome but it's worth a try if you are that concerned.  As long as no personal information is attached or revealed, it's not a ToS violation.  Legal issue is a grey area since almost anything can be twisted around to be whatever a clever lawyer wants it to be.

 

It's your money.  You decide.

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