Jump to content

Need help regarding marketing!


VenusAfton09
 Share

You are about to reply to a thread that has been inactive for 1036 days.

Please take a moment to consider if this thread is worth bumping.

Recommended Posts

Hi there! First of all, thank you for taking your time out for helping me. I am currently working on some Event and I have been given the work to find designers and creators for the same. I have to try for the last two week to convince someone, but couldn't able to do it. I even approached them more than twice but I keep on falling out!

NOTE:- I am not promoting my event or asking you to participate or something. I am just seeking some help and advice from you. 

Secondly, I don't have any marketing or any business knowledge in real life. That's I find it more difficult to do this. I just approach people too formally I guess or maybe some other reasons too. I am not able to get where Im making mistakes. It would be better for me if you guide me regarding this issue. You can also contact me in SL so it would be better for you to catch my mistakes. Thank you so much for reading out. Hope to get some advice from you soon. 

Link to comment
Share on other sites

If someone doesn't bite once, do not approach them again, they won't suddenly change their mind and it'll leave bad feelings.

What you could do is prepare a Notecard outlining the event and any necessary details and dropping them on the profiles of designers you think are worthy. Make the NC personal by naming them/their brand in it.

 

Other than that, Events usually start out with having a landing point which can be a small skybox where people can get all the info on their own as well as an application for the event.

Put the event and the landing in your profile/picks.

  • Like 3
Link to comment
Share on other sites

27 minutes ago, VenusAfton09 said:

Hi there! First of all, thank you for taking your time out for helping me. I am currently working on some Event and I have been given the work to find designers and creators for the same. I have to try for the last two week to convince someone, but couldn't able to do it. I even approached them more than twice but I keep on falling out!

NOTE:- I am not promoting my event or asking you to participate or something. I am just seeking some help and advice from you. 

Secondly, I don't have any marketing or any business knowledge in real life. That's I find it more difficult to do this. I just approach people too formally I guess or maybe some other reasons too. I am not able to get where Im making mistakes. It would be better for me if you guide me regarding this issue. You can also contact me in SL so it would be better for you to catch my mistakes. Thank you so much for reading out. Hope to get some advice from you soon. 

Along with what @Alwin Alcottsaid, your account is only 2 months old.  Your profile is empty.  You don't even have this event listed in your picks.  If I were looking for an event to.participate in, I'd probably not be interested either.  It seems like the person running this event should be the one contacting creators asking them to participate.

  • Like 4
Link to comment
Share on other sites

38 minutes ago, Alwin Alcott said:

there are hundreds of events these days, perhaps some simply have enough to participate.
Secondly, take a "no" also as an answer, you can't get everyone/everything onboard.
Start smaller if needed.

Thanks for your answer, Alwin. I think I was making a major mistake in this. I will surely imply the art of accepting a 'no' as an answer.

Link to comment
Share on other sites

1 hour ago, So Whimsy said:

If someone doesn't bite once, do not approach them again, they won't suddenly change their mind and it'll leave bad feelings.

What you could do is prepare a Notecard outlining the event and any necessary details and dropping them on the profiles of designers you think are worthy. Make the NC personal by naming them/their brand in it.

 

Other than that, Events usually start with having a landing point which can be a small skybox where people can get all the info on their own as well as an application for the event.

Put the event and the landing in your profile/picks.

Thank you for your answer Whimsy. I did make a proper note card for this purpose detailing the smallest section about our event but I'll surely make it private and confidential as you said. I'll surely make sure to update my profile too. Thank you so much for helping me out. I might never be knowing this otherwise.

 

Link to comment
Share on other sites

1 hour ago, Rowan Amore said:

Along with what @Alwin Alcottsaid, your account is only 2 months old.  Your profile is empty.  You don't even have this event listed in your picks.  If I were looking for an event too. participate in, I'd probably not be interested either.  It seems like the person running this event should be the one contacting creators asking them to participate.

Thanks again Rowan for being so helpful. I'll surely use your tip and thanks a lot for sharing your perspective. I'll surely make use of it. Thanks again. 

Secondly, the Flickr account is not under my control but I'll surely make the in charge aware of this. 

Link to comment
Share on other sites

The way I've found most events is not through someone contacting me directly. There will be a website with all the information. I'll see it advertised (on the forum, word going around in groups, and so on). I read the information on the website, I fill out the form, and then I will be contacted by someone.

If you do reach out to people directly, it helps to show you actually know who they are and what they make. Also give clear information about the event, so they don't need to ask. I have done events from direct contact, but only a small number actually get this part right.

Don't keep contacting the same person. If they ignore you (or say no) the first time, you're done.

For more specific advice, I did look at the adverts you posted. First impressions were bad as you used weird fonts, information was sparse and the event was expensive for an unproven event. Also, the theme didn't apply to me (pink things for women), so you needed to be clear if the theme is going to change and give the first few themes ideally. Once you've sorted the information and pricing for the event... then you can advertise.

  • Like 1
Link to comment
Share on other sites

10 hours ago, Polenth Yue said:

The way I've found most events is not through someone contacting me directly. There will be a website with all the information. I'll see it advertised (on the forum, word going around in groups, and so on). I read the information on the website, I fill out the form, and then I will be contacted by someone.

If you do reach out to people directly, it helps to show you know who they are and what they make. Also, give clear information about the event, so they don't need to ask. I have done events from direct contact, but only a small number get this part right.

Don't keep contacting the same person. If they ignore you (or say no) the first time, you're done.

For more specific advice, I did look at the adverts you posted. First impressions were bad as you used weird fonts, information was sparse and the event was expensive for an unproven event. Also, the theme didn't apply to me (pink things for women), so you needed to be clear if the theme is going to change and give the first few themes ideally. Once you've sorted the information and pricing for the event... then you can advertise.

.Thank you for your answer Polenth. First of all, creating a website is a great idea but unfortunately im not the owner of this event and therefore I can only suggest this idea to the owner. I can only commercialize the way the owner is supplying me with the supplement to do this particular work. But I'll make sure that this idea is been noticed. 

Secondly, thanks for noticing my adverts and guiding me over them. I know that they were awful and disgusting and I can still claim that they were just a terrible nightmare for me. I can't help it out because as I already said Im knowing nothing about running a business or marketing knowledge in real life. Regarding the theme and prices, it wasn't my idea to do so. The theme is regarding women empowerment, I agree with you that only pink things aren't worth being kept at an event but I am just writing what I have been asked to write. Regarding the prices, you can contact @POSHBarby, inworld. Thank you so much once again.

Link to comment
Share on other sites

9 hours ago, bobsknief Orsini said:

If you want, try it out on me, be happy to criticize you and tell you why I will or won't join the event.

Thank you bobsknief for your offer. I would like to try and learn. Your criticism can't be as hard as my musings or discreet questions. I'll IM you if you allow me. 

Link to comment
Share on other sites

13 hours ago, VenusAfton09 said:

Thank you for your answer Polenth. First of all, creating a website is a great idea but unfortunately im not the owner of this event and therefore I can only suggest this idea to the owner. I can only commercialize the way the owner is supplying me with the supplement to do this particular work. But I'll make sure that this idea is been noticed. 

Secondly, thanks for noticing my adverts and guiding me over them. I know that they were awful and disgusting and I can still claim that they were just a terrible nightmare for me. I can't help it out because as I already said Im knowing nothing about running a business or marketing knowledge in real life. Regarding the theme and prices, it wasn't my idea to do so. The theme is regarding women empowerment, I agree with you that only pink things aren't worth being kept at an event but I am just writing what I have been asked to write. Regarding the prices, you can contact @POSHBarby, inworld. Thank you so much once again.

Offering some basic advice on a forum doesn't mean I want to help run the event. You can raise the issues with your boss or not, but I don't want to chat inworld with anyone about it.

Nobody wants to be your test subjects. You need to look like you know what you're doing, even if it's your first event. Both you and your boss need to get out there and learn about business in Second Life. This isn't about taking marketing courses, but just going to established events and really figuring out what works and what doesn't. Don't launch the event until you're actually ready to go. The last thing you want is to run the first month, have hardly any merchants, no customers, and have word go around that the event is terrible and nobody turned up.

  • Like 2
Link to comment
Share on other sites

9 hours ago, Polenth Yue said:

Offering some basic advice on a forum doesn't mean I want to help run the event. You can raise the issues with your boss or not, but I don't want to chat inworld with anyone about it.

Nobody wants to be your test subjects. You need to look like you know what you're doing, even if it's your first event. Both you and your boss need to get out there and learn about business in Second Life. This isn't about taking marketing courses, but just going to established events and figuring out what works and what doesn't. Don't launch the event until you're ready to go. The last thing you want is to run the first month, have hardly any merchants, no customers, and have word go around that the event is terrible and nobody turned up.

First of all, I have said that before in my notice that  I am not promoting my event or asking you to participate or something. I am just seeking some help and advice from you. You are also well aware of the fact that we can't delete what's written on IMs. I have just taken your name while sharing your idea with my boss. If you feel like you can message me and I would love to help you. As I said I am not asking you to participate. I don't know what misconception or misinterpretation is there. I don't know what conversation you had with my boss. If she wasn't able to get what have written then it's not my mistake. I understand your rage it's valid too and apologise on the behalf of my boss too.

Im not interested in testing someone too, even I was why you, why not someone who's already much more knowledgeable about second life. I know what I am doing Polenth and I think I know it much better than you. I don't know about Posh but I need to learn as I have already said it above and even twice for you. I know about commercialising things but marketing is different. Posh is knowing about business lakh times better than me. 

Secondly, having any merchants or customers is our concern. If I feared failure I won't be brave enough to take any help. If we feared we won't be launching an event. We are aware of the consequences well. I am not fearing to learn or making mistakes. I don't like falling instead of failing. I am also very well aware of the things and I am ready to accept and try once again. I have a brain to distinguish between with whom I'm working and what im working on. I research twice before working with someone. 

Last but not the least, it won't cost you some to talk politely and personally even you are in rage. I'm grateful to you for advising me but that doesn't mean that you'll behave like ruthless because of somebody else's mistake. I can be Narsimbha too but I don't think it would help me. If you feel like talking, message me personally instead of making a public controversy.

  • Confused 2
Link to comment
Share on other sites

On 5/25/2021 at 11:11 AM, VenusAfton09 said:

Hi there! First of all, thank you for taking your time out for helping me. I am currently working on some Event and I have been given the work to find designers and creators for the same. I have to try for the last two week to convince someone, but couldn't able to do it. I even approached them more than twice but I keep on falling out!

NOTE:- I am not promoting my event or asking you to participate or something. I am just seeking some help and advice from you. 

Secondly, I don't have any marketing or any business knowledge in real life. That's I find it more difficult to do this. I just approach people too formally I guess or maybe some other reasons too. I am not able to get where Im making mistakes. It would be better for me if you guide me regarding this issue. You can also contact me in SL so it would be better for you to catch my mistakes. Thank you so much for reading out. Hope to get some advice from you soon. 

I create advertisements for the business I work for (a furniture company) in real life and am the executive assistant to the owner so I'll just go based on my knowledge and experience to advise. Sorry in advance if I'm telling you something you already have thought of or that someone above has already mentioned. I just like being as concise and comprehensive as possible to avoid misunderstandings. I also understand that you don't have a lot of control but this will be spoken of in generalities so take what advice from it that you can and apply it where you can. You could always share this with your employer to see if they find any of the information useful as well.

1. How you present yourself matters as someone stated above. Having such a young account can work a bit against you because it can be hard to take someone so new seriously, but there are steps you can take to help combat this. It won't always work but it is helpful. You are approaching businesses and trying to convince them that signing onto your event would be good promotion for them. Here's some tips on how to present yourself personally that may go better to getting a nicer response: 

  • Presenting your role/job title in your profile
  • Promoting the future event in your profile with a nice pick photo. Visually appealing things always draw more people.
  • Providing preferred ways of contacting you or your employer along with times of availability
  • Information on the event in the pick and noting that you are currently looking for designers interested in joining along with the current theme
  • Having a group for your event dedicated to designers
  • Having a nice headshot in your profile photos can be helpful as well. If you are "cold calling" (contacting someone through IM without avi to avi. It can be helpful to have an idea of who they are speaking to.)

2. As someone else stated above, having an information packet to present to them with all the relevant information is incredibly helpful. I can imagine creators can be busy and may not be able to give attention to you immediately so having something to refer back to can be helpful. Include as much information about your event as possible:

  • Estimated date of launch (if everything goes according to plan)
  • Timeframe that the event will be open and how often do you plan to hold this event (annually? bi-monthly? bi-weekly?)
  • What is the theme (current and projected future themes if any)
  • Any restrictions that you have regarding products provided (i.e. no explicitly sexual/adult items, no vulgar items, etc.)
  • Are they expected to provide their product at a specific price point or is there an expected price range of the product provided?
  • Are these products the creator provides expected to be a limited edition item for the event or is this something up to the creator?
  • How are you advertising your event? Are you contacting blogs or are you planning to contact them to help cover the event? If so, which blogs or bloggers? Are you advertising in groups, if so where?
  • Do you have a website? This may not be exactly mandatory but it is helpful. It could allow you multiple ways for designers to get in contact if you have a website with a contact widget of some kind. This is especially helpful if you do invite bloggers so that they can link back to your site. It can also be helpful for those that prefer to possibly see photos of items on a website before deciding to pop over in-world and purchase something during the event. I've done this plenty of times through seraphimsl.com. With so many events happening some people prefer to streamline their shopping experience as much as possible.
  • If you are inviting bloggers are you hoping to provide some items free for them to review? This is not always necessary but I've seen it done with places like Access. They had a blogger only room that they could access a bit before the actual event. This allowed them time to make posts and help market the event. If this is the case, the designers would be expected to provide these free? You should have a specific groups for invited bloggers in this case and check your sources. Don't just accept anyone that says they blog. Get their links, see how often they post. Make sure the quality of their posts and photos are in line with what you are going for. Quality over quantity. If you invite freelance bloggers do they have a deadline for posts? You may want to get a flickr group started for the event where bloggers can post their photos there as well.
  • Also keep in mind YouTube bloggers/vloggers. They are an untapped resource and can be an extra way to increase your audience pool. Check their videos, content and subscriber count. How often do they post videos? Is their content in line with what your event is about?
  • Do you already have an venue picked out and decorated? If so photos of the booths they are expected to use could be nice to see. I would imagine they want to make sure that wherever they are posting their creations reflect a certain quality and standard. Nicely decorated places are always more appealing/flattering.
  • Include your contact information and available times along with your calling card. If you don't know how to do this: go to your inventory, search your name and click and drag the calling card with your name into the notecard.
  • Do you have a Facebook group or page? Again getting your information out there in as many different mediums/medias can be helpful.

There are probably more things you can include but that's what I came up with just off the top of my head. There are so many events happening lately that it truly is hard to keep up and this can lead to burn out for a lot of customers and designers. You have to be aware that you are not special in this respect so you need to make it convenient for people so that they will find it easier to attend the event as customer/designer. If you intend to hold the event more often (think of the weekly events) then that means that the creator has to possibly spend more time and effort when they may not want to with whatever else is on their plate. If it's more along the lines of a one time deal or once every month, that can be a bit better for them. 

You have to think about what makes your event special from the rest. There is always the need for a hook, a reason for them to go and support your event and the designers there. Is it only clothes or from a lot of different types of designers like furniture, poses, backdrops, food items, accessories, etc. With a wider variety other than clothes you can draw more people in. Also note that you will probably have to have a plaque of some kind designed where the designer/creator can place it in their store alone with a LM or notecard that includes the LM and website. Maybe also a possible group for customers of the event (this is especially helpful if you plan to provide freebie gifts at the even to help attract more people. Cosmopolitan is a good example of this).

I do wonder what you, or your employer rather, is getting out of this event? Are the designers expected to pay money in some way, like renting the booth out? If so that's an important note. Otherwise this feels like a lot of work for very little, if any, payback on the end of your employer. Personally I'm not sure of all the backgrounds of how these events work or if funds change hands between the venue owner and creators. I'm just applying my RL business/marketing knowledge to SL.

On 5/26/2021 at 2:26 AM, VenusAfton09 said:

The theme is regarding women empowerment, I agree with you that only pink things aren't worth being kept at an event but I am just writing what I have been asked to write.

One last note; I'm assuming you are being paid for a service by your employer so you are representing their interest. You were hired to promote their event and help find creators from what I understand so openly criticizing the event here doesn't look that great. You're meant to sell this idea like anyone would a product to a customer. If YOU don't believe or have confidence in it and are open about it, how do you expect others to? Honestly, if I was the person doing this event and I saw that I'd be a bit annoyed. I know you aren't in this forum to promote the event in question but that's different than openly criticizing it to the general public. It's different if you go to your employer directly with your concerns and present possible alternatives/ideas/solutions but openly saying you don't think it's worth it in this forum doesn't look all that great from the outside. It's the same as how I wouldn't openly disparage the company I work for to others because it would reflect poorly on them and that just comes right back to me. This is just a little pet peeve of mine so sorry if this seems unnecessarily harsh but this is just my opinion. Take from all of that what you will. Good luck in your endeavors. ^_^ 

 

  • Like 1
  • Thanks 2
Link to comment
Share on other sites

6 hours ago, KaylenaMaria Destiny said:

I create advertisements for the business I work for (a furniture company) in real life and am the executive assistant to the owner so I'll just go based on my knowledge and experience to advise. Sorry in advance if I'm telling you something you already have thought of or that someone above has already mentioned. I just like being as concise and comprehensive as possible to avoid misunderstandings. I also understand that you don't have a lot of control but this will be spoken of in generalities so take what advice from it that you can and apply it where you can. You could always share this with your employer to see if they find any of the information useful as well.

1. How you present yourself matters as someone stated above. Having such a young account can work a bit against you because it can be hard to take someone so new seriously, but there are steps you can take to help combat this. It won't always work but it is helpful. You are approaching businesses and trying to convince them that signing onto your event would be good promotion for them. Here's some tips on how to present yourself personally that may go better to getting a nicer response: 

  • Presenting your role/job title in your profile
  • Promoting the future event in your profile with a nice pick photo. Visually appealing things always draw more people.
  • Providing preferred ways of contacting you or your employer along with times of availability
  • Information on the event in the pick and noting that you are currently looking for designers interested in joining along with the current theme
  • Having a group for your event dedicated to designers
  • Having a nice headshot in your profile photos can be helpful as well. If you are "cold calling" (contacting someone through IM without avi to avi. It can be helpful to have an idea of who they are speaking to.)

2. As someone else stated above, having an information packet to present to them with all the relevant information is incredibly helpful. I can imagine creators can be busy and may not be able to give attention to you immediately so having something to refer back to can be helpful. Include as much information about your event as possible:

  • Estimated date of launch (if everything goes according to plan)
  • Timeframe that the event will be open and how often do you plan to hold this event (annually? bi-monthly? bi-weekly?)
  • What is the theme (current and projected future themes if any)
  • Any restrictions that you have regarding products provided (i.e. no explicitly sexual/adult items, no vulgar items, etc.)
  • Are they expected to provide their product at a specific price point or is there an expected price range of the product provided?
  • Are these products the creator provides expected to be a limited edition item for the event or is this something up to the creator?
  • How are you advertising your event? Are you contacting blogs or are you planning to contact them to help cover the event? If so, which blogs or bloggers? Are you advertising in groups, if so where?
  • Do you have a website? This may not be exactly mandatory but it is helpful. It could allow you multiple ways for designers to get in contact if you have a website with a contact widget of some kind. This is especially helpful if you do invite bloggers so that they can link back to your site. It can also be helpful for those that prefer to possibly see photos of items on a website before deciding to pop over in-world and purchase something during the event. I've done this plenty of times through seraphimsl.com. With so many events happening some people prefer to streamline their shopping experience as much as possible.
  • If you are inviting bloggers are you hoping to provide some items free for them to review? This is not always necessary but I've seen it done with places like Access. They had a blogger only room that they could access a bit before the actual event. This allowed them time to make posts and help market the event. If this is the case, the designers would be expected to provide these free? You should have a specific groups for invited bloggers in this case and check your sources. Don't just accept anyone that says they blog. Get their links, see how often they post. Make sure the quality of their posts and photos are in line with what you are going for. Quality over quantity. If you invite freelance bloggers do they have a deadline for posts? You may want to get a flickr group started for the event where bloggers can post their photos there as well.
  • Also keep in mind YouTube bloggers/vloggers. They are an untapped resource and can be an extra way to increase your audience pool. Check their videos, content and subscriber count. How often do they post videos? Is their content in line with what your event is about?
  • Do you already have an venue picked out and decorated? If so photos of the booths they are expected to use could be nice to see. I would imagine they want to make sure that wherever they are posting their creations reflect a certain quality and standard. Nicely decorated places are always more appealing/flattering.
  • Include your contact information and available times along with your calling card. If you don't know how to do this: go to your inventory, search your name and click and drag the calling card with your name into the notecard.
  • Do you have a Facebook group or page? Again getting your information out there in as many different mediums/medias can be helpful.

There are probably more things you can include but that's what I came up with just off the top of my head. There are so many events happening lately that it truly is hard to keep up and this can lead to burn out for a lot of customers and designers. You have to be aware that you are not special in this respect so you need to make it convenient for people so that they will find it easier to attend the event as customer/designer. If you intend to hold the event more often (think of the weekly events) then that means that the creator has to possibly spend more time and effort when they may not want to with whatever else is on their plate. If it's more along the lines of a one time deal or once every month, that can be a bit better for them. 

You have to think about what makes your event special from the rest. There is always the need for a hook, a reason for them to go and support your event and the designers there. Is it only clothes or from a lot of different types of designers like furniture, poses, backdrops, food items, accessories, etc. With a wider variety other than clothes you can draw more people in. Also note that you will probably have to have a plaque of some kind designed where the designer/creator can place it in their store alone with a LM or notecard that includes the LM and website. Maybe also a possible group for customers of the event (this is especially helpful if you plan to provide freebie gifts at the even to help attract more people. Cosmopolitan is a good example of this).

I do wonder what you, or your employer rather, is getting out of this event? Are the designers expected to pay money in some way, like renting the booth out? If so that's an important note. Otherwise this feels like a lot of work for very little, if any, payback on the end of your employer. Personally I'm not sure of all the backgrounds of how these events work or if funds change hands between the venue owner and creators. I'm just applying my RL business/marketing knowledge to SL.

One last note; I'm assuming you are being paid for a service by your employer so you are representing their interest. You were hired to promote their event and help find creators from what I understand so openly criticizing the event here doesn't look that great. You're meant to sell this idea like anyone would a product to a customer. If YOU don't believe or have confidence in it and are open about it, how do you expect others to? Honestly, if I was the person doing this event and I saw that I'd be a bit annoyed. I know you aren't in this forum to promote the event in question but that's different than openly criticizing it to the general public. It's different if you go to your employer directly with your concerns and present possible alternatives/ideas/solutions but openly saying you don't think it's worth it in this forum doesn't look all that great from the outside. It's the same as how I wouldn't openly disparage the company I work for to others because it would reflect poorly on them and that just comes right back to me. This is just a little pet peeve of mine so sorry if this seems unnecessarily harsh but this is just my opinion. Take from all of that what you will. Good luck in your endeavours. ^_^ 

 

First of all, thanks a ton for your idea and the time you put in to examine the whole thing and making it much easier yet descriptive. I am sure that these would surely be useful for me. 

Secondly, I wasn't intended to make you feel like I was criticizing the event. I was being truthful and few things aren't in my hand. I can't go against and argue with the owner about the theme and I am just writing what I have been said or understood. I guess what is meant colour pink is women empowerment and it is not wrong either because in my country the colour pink refers to the same and I don't know what it represents in yours. I'll keep a note of it. I guess it's my fault for not elaborating much clearly. I swear I wasn't intended to criticise, I guess my tone wasn't very clear enough. Thank you once again. 

Link to comment
Share on other sites

12 hours ago, VenusAfton09 said:

First of all, thanks a ton for your idea and the time you put in to examine the whole thing and making it much easier yet descriptive. I am sure that these would surely be useful for me. 

Secondly, I wasn't intended to make you feel like I was criticizing the event. I was being truthful and few things aren't in my hand. I can't go against and argue with the owner about the theme and I am just writing what I have been said or understood. I guess what is meant colour pink is women empowerment and it is not wrong either because in my country the colour pink refers to the same and I don't know what it represents in yours. I'll keep a note of it. I guess it's my fault for not elaborating much clearly. I swear I wasn't intended to criticise, I guess my tone wasn't very clear enough. Thank you once again. 

You're welcome and I understand where you're coming from and what you meant. I wasn't trying to jump down your throat or anything so I apologize if it came across as such. I just always keep in mind that if I say something online about my work it could always get back to my employer somehow and I want to make sure I'm never put in a position to be on the defense in any way. Having to work with social media for my company has made me very conscious of how I present myself so I didn't mean to sound overly critical. It was just a word of advice on how that could possibly be interpreted by others.  I know not everyone likes the stereotypical idea of women always go with pink. It's a very simplified view and some people can be very sensitive about this - sometimes overly so in my opinion. As for female empowerment being represented as pink - I've never thought of a specific color when I thought of it. I know that pink and blue is the stereotypical colors used for representing women and men respectively. Personally I think it's an oversimplified view of the issue but to each their own I suppose. It all comes down to personal taste in the end. I think from a practical stand point it could limit your target customer/audience depending on how much pink you require creators to include in/on the products. But there's usually a market for everything after all. 

Saying all that, you may want to look into also targeting creators that already have that particular aesthetic. The Kawaii/babygirl/babydoll/cutesy look. This is especially helpful if the designer/store is not as well known but has quality items. The less well known stores may also be more willing to join the event to help gain a bit more visibility for their store. Having some well known brand names is always good but I know from personal experience, I love finding new brands I have never heard of before as long as they have quality stuff at a good price. As a shopaholic I need to sometimes shake things up.

I know I've said "you" a lot when it comes to speaking of this event but replace that with "your employer" where appropriate. Hehe. Think of it as a general "you" instead of a targeted one. I hope that makes sense. Either way, I do wish you the best! :) 

Edited by KaylenaMaria Destiny
  • Thanks 1
Link to comment
Share on other sites

You are about to reply to a thread that has been inactive for 1036 days.

Please take a moment to consider if this thread is worth bumping.

Please sign in to comment

You will be able to leave a comment after signing in



Sign In Now
 Share

×
×
  • Create New...