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Step By Step Starting Business inworld


iMortTM
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So I’m still fairly new to SL. I’m almost 2yrs and my Rez day is coming up ! And the more I’m in SL the more I want to do and exspan.  Lately I feel like I’ve been missing some thing on SL. I’m very lonely so I go to goth clubs ( bc well I’m a goth and to meet new ppl ) I’m also a DJ and notice not many Ppl have goth dance clubs and some that I’ve seen are not so .... nice looking very old style mesh. So I’m ready to make new step on making my own Dance club. But what are the steps , I don’t need to know how to decorate I just need to know how to start. What type of sim or land or what ever . I really been trying to figure it out and every time I ask someone they don’t really till me . 

 

My thoughts 

My Goth Club isn’t going to be a very huge one so I’d like to know what is the cheapest/ affordable way of starting and I know it’s gonna take a lot of work as iv managed clubs but never owned one and I’m sure I’ll have ppl wanting to be working for me to help. 

 

Thank you 

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Cheapest is likely mainland. Cheapest is likely renting unless you want a tiny 1024 club and then yearly premium with free land tier would be the cheapest. Keep in mind that almost all clubs are money sinks and it appears that it is very difficult to get good folks to work for you (this from so very many ads wanting folks to work in clubs - LOL).

So just enjoy the journey and good luck. 

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@Chic Aeon Yeah I don’t even know where to even find a mainland? Where in world do I go to rent ? And how much ? Like I said I’m very new to owning a club on SL. Imvu (gags lil) I’ve owned and not what it takes but I know they are very different when comes to starting it up. Other wise managing it and creating for it it’s easy. Just need that first step into the door finding a percal or mainland something so I can start building and setting up a team. Iv been thinking about this for Long time and iv already mad steps for those who is wanting to come help and work. 

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4 minutes ago, iMortTM said:

@Chic Aeon Yeah I don’t even know where to even find a mainland? Where in world do I go to rent ? And how much ? Like I said I’m very new to owning a club on SL. Imvu (gags lil) I’ve owned and not what it takes but I know they are very different when comes to starting it up. Other wise managing it and creating for it it’s easy. Just need that first step into the door finding a percal or mainland something so I can start building and setting up a team. Iv been thinking about this for Long time and iv already mad steps for those who is wanting to come help and work. 

Decide how big you want your parcel. If you want to BUY the parcel you will need to be premium. Anyone can rent mainland. 

Look in the CLASSIFIEDS for land to rent (or buy).  Best to rent from a long established place as "personal rentals" are sometimes folks getting ready to abandon their land and that isn't good.

 

Take your time and compare the places available.   Look here in the forums under mainland parcels for a starting place maybe. 

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12 hours ago, iMortTM said:

My Goth Club isn’t going to be a very huge one so I’d like to know what is the cheapest/ affordable way of starting and I know it’s gonna take a lot of work as iv managed clubs but never owned one and I’m sure I’ll have ppl wanting to be working for me to help. 

Likely start with 4096 or 8192M2 of land. If you can place it in an empty region without anyone else you will have an easier time, plus get lots of nice empty space around you.

You also need a club stream, sometimes your DJs will have stream problems, so having something they can fall back on helps. If you plan on DJing you can likely share your own.

At first, it's a learning experience as you try various things and find out what works and what doesn't. At the most basic work extremely hard to keep your FPS as high as possible, this means no blended alpha, and no particles. Having your club in the middle of an abandoned region helps with FPS as well.

Consider asking your DJs to speak, a DJ who speaks will get more regulars then one who stays silent.

Security is always an issue, so consider your rules, and how you will enforce them. Consider that "officers" are likely going to make up their own rules and destroy your club. It is a fact that less rules means more people. Guests hate being confined by a million rules. When/if you chose officers skip anyone who asks for the position. Those people are the ones least suitable to the job.

The quality of your dances matters a lot. We've spent hundreds of thousand lindens on dances. (Make sure you get copy). An Intan is better then a TIS for heavy club use, but even so, install a TIS system as well with the same dances in case something breaks.

Same with singles dances. Consider a lot of people love line-dancing (not as in Western, but where they all play the same animation in sync), so install pads, and also have a singles danceball that people can linedance on as well. Learn how to use your single's ball so you can kick off people who crash or (worse) jump from single to couples without stopping single.

You need a schedule board and a DJ board. You also need a list of stations you can broadcast while there are no DJs.

Then you need advertising. You've identified your audience a little, Goth - of which I also identify - so work out where you can get adboards, and also work on your parcel ad so people can find you in search. Spend time finessing the wording of the parcel ad so that your ad climbs the search list to number one.

Your club name should be catchy and simple.

Hmm, what else, ah yes... never, never, never, use the "show your DJ some linden lovin'" type lines. If people want to tip the DJ they will. If you guilt them into it, then they will run. Same with donations, let people who want to donate donate. You can ask your DJs to give a little of their tips to the house, honestly, they should.

You will *never* make money from this, you will just bleed funds. So be sure you do it because you love it, not as a get rich scheme.

And lastly. expect endless drama. Consider that an Alt might be wise to own the club, then you can hide from it sometimes. Oh boy, the drama.

 

Edit: Expect your first 4 or 5 attempts to fail dismally. Took me 6 tries. I now run a rule that if my traffic is less then 1000 it's time to close up and try again.

 

Edited by Shudo
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I'm glad you said you have experience managing clubs...I've built a couple, but while I can make an attractive looking build, I am the world's worst at promotion and management.

It sounds as if your main area of doubt is buying or renting land for your club.  I teach a free class on that, on Saturdays at Caledon Oxbridge University, at 12 noon SL time.

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