CHOOSING KEY WORDS..

[kinadra Skytower]

thats always my biggest problem.

i suddenly notice that at the last 4 months i hardly had 100-400 views on each item on the marketplace, i guess its my key words that dosent serve the purpose.

i will be happy to hear how do you choose key words and if you think that some words are better then others.

i sell tattoos, mermaids, digital frames, unique eyes and skins.

thanks:)

[Anna1 String]

Before creating the new listing, I check out the competition.

Now for that i have to enter keywords in search myself .. and there you go

(You can also check the keywords of their listings.. and add the ones you go 'OH yea, didn't think of those!')

[Dr Bohemian]

There is a nice little userscript that Cerise made which shows the keywords of a listings in the marketplace

 

http://userscripts.org/scripts/show/87938

 

You will need the greasemonkey addon if using firefox, it install naturally if you are using chrome

 

example =  http://dl.dropbox.com/u/1509975/Bohemian%20SLM%20Receipts/keywords.png

 

 

 

 

[Josh Susanto]

Based on comparative view rates, it's my current belief that keywords, statistically speaking, don't actually do anything.

Can anyone prove me wrong?

[Sassy Dirval]

@JOSH:    Keywords are important, but are lower on score value than sales, ratings -- while rocky now I think will make sense in the long run.   If everyone could just spam keywords and titles then there would be no edge for products that the consumer deems valuable and relevant to the search -- but that's a can-o-worms in itself.

 

Competition is good start but your competitors won't always have it right.  Shoppers are shoppers, in SL or out, so search terms that are relevant in other search engines will likely work on the marketplace too.

http://www.shopping.com/   Is a great tool for finding additional keywords -- as it displays other common terms used with that keyword -- with mermaid, additional words like tail, costume, etc... 

Again, not a total perfect solution but it will reveal something you may not have thought about.

 

 

[Josh Susanto]

Sure.

OR... they could just change things back to the way they were when keywords actually did work for me (and they DID).

[Sassy Dirval]

Josh,

I think you are confused on keyword vs title.  I checked one of your products, and while you had a ton of descriptions in the page title (currently very low relevance in the SLM SEO if at at), the only KEYWORD you had was "cave".

 

Check your keywords, and move the terms from title to the keywords field.

 

YOUR CAVE PRODUCT: https://marketplace.secondlife.com/p/3D-one-prim-cave-20-rough-hollowed-spheroid-with-continuous-stone-texture-inside-and-out/1262350

 

This should make a drastic difference after you update it and it cycles.

 

~ Sassy

[Josh Susanto]

At one point I started to reduce keywords on items that had been flagged for keyword spam in order to make an unambiguous case for LL against the persistent malicious flagger or flaggers.

Later, I noticed that using only one keyword had become an effective deterrent to flaggers, but did not seem to affect view rate or sales rate, so I default to that while I'm trying to get multiple products at least up for sale before the system bugs out on me.

I add extra keywords later only if the item doesn't pop show searches (that is: sales) as it is.

If you see one keyword on an older item, that's probably because it sells great that way.

I think this supports my main point; if it makes no difference whether I use one keyword or 20 keywords, something has to be pretty wrong with the keywords function.

 

[Sassy Dirval]

Josh, 

While the relevancy is lower the keywords do count and I think you can expand beyond one word to valid words that would prevent being flagged.   Not sure how you got flagged so fast since so many people out there are stretching the boundaries on keyword relevancy to their products.

The point of doing is simply to make sure your products are not lost when users don't your the primary keyword you selected.