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Marketplace Beta Search - New Information


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On 4/4/2020 at 7:58 PM, Pamela Galli said:

LL has a long-standing preference for preserving spammed keywords, as shown by their refusal to cut the size of the keyword field.

Reducing the size of the keyword field will probably do more harm than good. For a start there are perfectly legitmate reasons why merchants woud want to fill up the field to capcaity and more with perfectly legitimate and relevant keywords. There are also so many ways for cheaters to work around it. I used to do website search optimization before Google and Fast came along and changed the game. The early search engines often tried to reduce the significance of the keyword meta tag because of all the keyword spamming in them. They always gave it up because it only meant the cheaters started spamming other searchable parts of their web pages instead.

The MP search engine is very much in the style of the old web search engines like Alta Vista and HotBot. Those companies never found a real solution to keyword spamming even though they had far more resources than LL and a far stronger incentive to try.

One possible remedy would be to add a tag cloud with the keywords on the listing pages. One of the reasons why keyword spamming is so popular among the less hoenst merchants, is that the regular buyer can't see them so they don't know why all those non-matches turn up in search. Displaying the keywords on the listing pages (but clearly separated from the text body) should help a lot discouraging merchants from keyword spamming.

Edited by ChinRey
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