I thought coke was OK

[Blot Brickworks]

Whilst sorting my inventory for DD ,I noticed my vintage coke vendor had been taken down.No great shakes but this item has sold untold in 3 years .I always thought that coke did not mind about their stuff on SL.

A quick check on the marketplace shows pages of similar stuff still up for sale.....What gives........Was I too cheap .too good ....sold too many ....who got the ump............appart from me..LOL.

[PeterCanessa Oh]

I always thought Coca-Cola and Disney were the perfect 'family' businesses - they'll kill you and all your family if you look at them the wrong way.  Everything they own is protected by the best marketeers and lawyers that money can buy - after all, they haven't got anything else to spend it on.  IBM is sort-of the same, except that they're so pathetically grateful when someone still thinks they're worth mentioning that as long as there's no money to be made from suing you they'll generally just live with it.

[WADE1 Jya]

Disney is okay... according to the Linden Lab employee who uses Disney IP as both their avatar & profile picture :catsurprised:

[Kenbro Utu]

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Blot Brickworks wrote:

I always thought that coke did not mind about their stuff on SL.

 

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And you were correct.  http://wiki.secondlife.com/wiki/Coca-Cola

[Polenth Yue]

It might be it was removed for another reason, like being in the wrong category, keywords or something like that. I've had items sit in a category for years, then suddenly get delisted for wrong category (often because a new category was created in the meantime). You may want to check everything else is squeaky clean with the listing, then relist it.

[WADE1 Jya]

Wow... cool link Kenbro, I'm surprised Coke would sublicense this way to SL.

The gap here may be that although creative use of the brand is allowed, Coca-Cola does not want others profiting off the brand, or selling Coca-Cola branded products. I believe allowing commercial use would weaken their IP rights :cattongue:

[Blot Brickworks]

Yup I read that a long time ago and was sure I was not mistaken Cheers.

I will relist and see what happens.....and keep an eye on the correct category.

[Josh Susanto]

>Disney is okay... according to the Linden Lab employee who uses Disney IP as both their avatar & profile picture

No... Disney is OK for Lindens, but when YOU do it, it's infringement.

That's why the texture that consisted of a cropped screenshot of a Linden's Disney-derivative profile pic was taken off the Marketplace for IP violation without a take-down notice from Disney.

If you read the Linden IP policy, you'll find that this must mean Linden, itself, asserts IP rights to the Disney-derived image.

They better hope Disney agrees, huh.

[WADE1 Jya]

LOL I know its not okay for me to do that :catlol:

Somehow Linden Lab has rights over Disney stuff? I guess they got special rights with Marvel stuff also? Possible..... :catfrustrated:

I know they'd be smarter than to use trademarked characters without license so I'm sure it must be some special deal that they set up with the companies, something like this Coke agreement but for Linden Lab's promotional use only.

Some of this stuff we see today is likely just detrius from SL's corporate heyday, left behind by the corps themselves? Who knows anymore?

[Monti Messmer]

Hi, i never listed my Coke stuff even i thought about that wiki page it´s ok... well seems not.

Anyway, now your listing is removed about copyright infringment, how do you delete this listing from your MP inventory ? The item is marked but all menu-options to remove change blah blah have gone.

Monti

[Arwen Serpente]

For what it's worth, Blot, items on the MP cannot be flagged for IP infringement anymore (the IP owner has to file a DMCA to get it taken down). So unless Coke filed a DMCA (which obviously it didn't), or, LL for some odd reason targeted your item (also equally unlikely), it was probably some other reason it was flagged and taken down.

[Czari Zenovka]

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Blot Brickworks wrote:

Whilst sorting my inventory for DD ,I noticed my vintage coke vendor had been taken down.No great shakes but this item has sold untold in 3 years .I always thought that coke did not mind about their stuff on SL.

A quick check on the marketplace shows pages of similar stuff still up for sale.....What gives........Was I too cheap .too good ....sold too many ....who got the ump............appart from me..LOL.

---

Precisely why I'm part of the Pepsi Generation. *grins*

Will continue reading the thread - that is a great item, Blot - as is your entire sim. (Makes mental note to come back to visit soon.)

[Josh Susanto]

Maybe Coke stopped paying LL to allow coke machines in SL, and now you're going to see an explosion of Pepsi memorabilia instead.

Seriously, though, it's probably just a sign that LL has suddenly decided to institute a more proactive IP policy. 

 

[Parrish Ashbourne]

It's not just an IP issue It's a trade mark issue and trade marks have a lot more protection under the law.   If your selling a car and make an add image with a coke machine in the background that's actually a trade mark violation.  You may even see a coke machine in a car add but ether the car company got or paid for permission to have it there, or coke paid for it to be there as product placement to create brand awareness.  Some company may look the other way or even encourage people to use their logo as part of a viral marketing campaign, they may even give you material to use, but they still hold the trade mark and could change their mind at any time. 

I've used some one else's trade mark in one of my items before but I got permission in writing before, they even gave me the images I needed for free. 

Here's an interesting article called "Can't Drink Coke In A Movie Without Coca Cola's Permission?"

http://www.techdirt.com/articles/20070406/115104.shtml

[Anaiya Arnold]

The issue is not whether trademarks, trade dress and other IP can generally be used without authorization, but rather whether the OP has that authorization in this particular case.  I believe they do.

[Josh Susanto]

A solution is obviously for Second Life to start developing its own brands and brand culture.

I have toyed with the idea of "Wicker Man Cola", since this is something that would never happen in RL, but I thought that might be legally actionable, so I haven't followed through with that.

Something like "Cremaster Soda", I think might possible, since no one owns the word "Cremaster". We'd probably just have to get permission to use the field emblem and/or any other kinds of existing brand indicators. Given the way that corporate emblems and imagery are used in the Cremaster movies, it seems like there might be some wiggle room from the Barney office if we ask. I think these products would look great labeled with flavors like "potato", "bees wax" and "kelp".

If nothing else, I can try to introduce my default brand, "Linear Cola". No need to explain that, I hope.

I already introduced "Biero Malstruta", which an Esperanto beer import, but it never really caught on. Really, I thought more avatars would like to try something that tastes like the opposite of an ostritch.

 

[quisralomara]

how are you 

i have assignment about what Coca Cola and IBM doing in second life 

please who have the answer

[Kenbro Utu]

I don't mean to sound rude, but if this is your assignment, perhaps you should go into Second Life, do the research, and come up with your own answer? 

[Freya Mokusei]

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quisralomara wrote:

i have assignment about what Coca Cola and IBM doing in second life 

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Coca Cola appeared here briefly. They hired SL contractors (I think it was Millions Of Us who did the work) to create a sim full of bubbles, giveable Coke bottles and various other marketing toys for their 'Follow the Bubble' ad campaign. They had a full ampitheater for large events, but if I recall it was only used a couple of times. The sim overall had a brief push of popularity, and then faded into irrelevance. Coca Cola exited after only a few months.

IBM were a lot busier in SL, they set up a walled estate where their employees could interact in a 'tele-conference' manner. A large portion of their estate was built by ACS, but other smaller teams (and IBMs own staff) helped to create their sims. They would host interviews, technology meetings, and brought a few of the Upper Geeks into the SL world. They stayed in SL for a few years, though their sims stayed mostly empty, and eventually reduced to just the one. SL's service operator worked alongside IBM on a product offering named Nebraska, which would've given IBM what they came to SL for; a closed 'firewalled' version of SL that they could run on their own networks. Unfortunately it failed, and IBM's interest in SL waned until it hit zero. I think they finally pulled their sim in late 2009/early 2010.

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I hope that helps with your out-dated 'assignment'. Neither company are still operating in SL. Most of the material above can be sourced from white papers and books, the rest is my personal experience.

[Porky Gorky]

My team built three IBM regions, one in 2005 and two in 2006. They were so enthusiastic about SL, about embracing virtual platforms into their everyday workflow and ultimately operating their own platform, as you said. They let us into their inner circle for a while and we even ran building and scripting classes for them twice a week for about 6 months.There was so much money flowing out of IBM and into SL and we did everything we could to ensure that some of it flowed straight towards our pockets.

Then in late 2006 something happened. I have no idea what, but overnight my team and all the others I knew of who were doing custom work for IBM were cut off. Our access was restricted within their network of regions and custom projects in progress were stopped without explanation. They thanked us for our time and paid us off and that was that. To this day I still do not know why, but by the end of 2006 it did not matter. RL business had arrived in SL and there were plenty of other cash shows eager for a milking. I did a few small custom jobs after that for individuals within IBM but there were no more requests for full custom sims, that business all seemed to start going in Anshe's direction.

[Freya Mokusei]

Thanks Porky. My memory of back then is a little worse-for-wear as well; I know IBM shut things down but do not remember why.

It's entirely possible it had something to do with internal conversations, they've been mostly politics for a while.

ACS, ESC and MOU were of course the main drivers of RL brand development - I had thought that ACS were one of the catalysts in the IBM project, but it's entirely possible they came a little later. I remember there were a lot of people working either unaffiliated or partially-affiliated with the larger development outfits, I think IBM got that part of developing in SL 'right'. They definitely had the enthusiasm.